1. Big Donations on Small
Screens
How to Go Mobile Next Year
November 2013
Tuesday, November 12, 2013
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2. For more information and for
the extended version of this
presentation contact:
Philip King,VP Mobile
Cornerstone
philip.king@cstonecanada.com
416 932 9555
Tuesday, November 12, 2013
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3. Nomophobia
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4. Smartphone Penetration
64%
% Smartphone Audience
62%
54%
UK
Canada
United States
Source: comScore
Tuesday, November 12, 2013
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5. Different ways to go mobile
“Text HELP to 12345”
“Download our App”
“Google us”
“Click this email link”
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6. Smartphone donations are
getting bigger
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7. Tuesday, November 12, 2013
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8. Tuesday, November 12, 2013
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9. Source: comScore
Tuesday, November 12, 2013
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10. n
io
t
a
r
t
s
lu
Il
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11. Donation Funnel
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12. Mobile Donation Funnel
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13. Mobile Profile
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15. People read email on smartphones
Source: ReturnPath 2013
Tuesday, November 12, 2013
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16. “Today we’re seeing 40 to 45% of our
emails being read on mobile devices”
--Gustavo Arruda, Head of Digital
WWF-Canada
Tuesday, November 12, 2013
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17. Source: comScore 2013
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24. Questions/Discussion
Philip King,VP Mobile
Cornerstone
philip.king@cstonecanada.com
416 932 9555
Tuesday, November 12, 2013
24