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AFP Congress Nov 2013 King Preview
 

AFP Congress Nov 2013 King Preview

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    AFP Congress Nov 2013 King Preview AFP Congress Nov 2013 King Preview Presentation Transcript

    • Big Donations on Small Screens How to Go Mobile Next Year November 2013 Tuesday, November 12, 2013 1
    • For more information and for the extended version of this presentation contact: Philip King,VP Mobile Cornerstone philip.king@cstonecanada.com 416 932 9555 Tuesday, November 12, 2013 2
    • Nomophobia Tuesday, November 12, 2013 3
    • Smartphone Penetration 64% % Smartphone Audience 62% 54% UK Canada United States Source: comScore Tuesday, November 12, 2013 4
    • Different ways to go mobile “Text HELP to 12345” “Download our App” “Google us” “Click this email link” Tuesday, November 12, 2013 5
    • Smartphone donations are getting bigger Tuesday, November 12, 2013 6
    • Tuesday, November 12, 2013 7
    • Tuesday, November 12, 2013 8
    • Source: comScore Tuesday, November 12, 2013 9
    • n io t a r t s lu Il Tuesday, November 12, 2013 10
    • Donation Funnel Tuesday, November 12, 2013 11
    • Mobile Donation Funnel Tuesday, November 12, 2013 12
    • Mobile Profile Tuesday, November 12, 2013 13
    • Tuesday, November 12, 2013 14
    • People read email on smartphones Source: ReturnPath 2013 Tuesday, November 12, 2013 15
    • “Today we’re seeing 40 to 45% of our emails being read on mobile devices” --Gustavo Arruda, Head of Digital WWF-Canada Tuesday, November 12, 2013 16
    • Source: comScore 2013 Tuesday, November 12, 2013 17
    • Tuesday, November 12, 2013 18
    • Tuesday, November 12, 2013 19
    • Tuesday, November 12, 2013 20
    • Tuesday, November 12, 2013 21
    • Tuesday, November 12, 2013 22
    • Tuesday, November 12, 2013 23
    • Questions/Discussion Philip King,VP Mobile Cornerstone philip.king@cstonecanada.com 416 932 9555 Tuesday, November 12, 2013 24