Sports Marketing – Sheer Power (Mitre & De Pablos 2009)
Nike the Market Leader, the Marketing Leader?
Marketing Mix & Activities – 4P’s, SWOT
Sports Sponsorship is becoming an International Communication Tool of Commerce (Wise & Miles 1997, p.183) A Vehicle for Firms to Procure a Sustainable Competitive Advantage (Amis, Pant & Slack 1997, p.80) Sports Sponsorship will become the Optimal Positioning Tool for International Marketers Seeking to Communicate Global Messages (Farrelly & Quester 1997, p.5)
The Business “ The Design, Development and Worldwide Marketing of High Quality Footwear, Apparel, Equipment, and Accessory Products.” Nike Inc Annual Report 2008