Liquid Nudging

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    2 Favorites

    Liquid Nudging - Presentation Transcript

    1. Liquid Nudging Using Psychology, Showmanship, Manipulation and Choice Architecture to Help Guests Choose Great Drinks – And Love Them Philip Duff & Angus Winchester
    2. Liquid Nudging Angus Winchester
    3. Liquid Nudging Angus Winchester • International Playboy Bartender (emeritus)
    4. Liquid Nudging Angus Winchester • International Playboy bartender (emeritus) • Global Tanqueray Ambassador.
    5. Liquid Nudging Angus Winchester • International Playboy bartender (emeritus) • Global Tanqueray ambassador. • Writer, presenter, mixologist.
    6. Liquid Nudging Angus Winchester • International Playboy Bartender (emeritus) • Global Tanqueray ambassador. • Writer, presenter, Bartender. • Owner, Alconomics Inc. & Alconomics Asia.
    7. Liquid Nudging Dr. Angus Winchester • International Playboy bartender (emeritus) • Global Tanqueray ambassador. • Writer, presenter, mixologist. • Owner, Alconomics Inc. & Alconomics Asia. • MA in Behavioural Psychology
    8. Liquid Nudging Philip Duff
    9. Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador •
    10. Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador • Globetrotting trainer, presenter, drinker.
    11. Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador • Globetrotting trainer, presenter, drinker. • Owner: door 74 (Amsterdam)* * Nominated “World’s Best Cocktail Bar, Tales of the Cocktail Spirit Awards, 2009
    12. Liquid Nudging Philip Duff • Former Irishman • Consultant, freelance brand ambassador • Globetrotting trainer, presenter, drinker. • Owner: door 74 (Amsterdam)* Liquid Solutions Limited * Nominated “World’s Best Cocktail Bar, Tales of the Cocktail Spirit Awards, 2009
    13. Liquid Nudging “An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862.
    14. Liquid Nudging “An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. In this way he will not fail to acquire popularity and success.” Jerry Thomas, 1862.
    15. Liquid Nudging “An enquiry as to how the beverage is desired; a suggestion as to how it could be made; a pleasant observation. Anything that displays your knowledge and civility is as like to secure the guest as the finest drink you could set before them” O.H.Byron 1884
    16. Liquid Nudging
    17. Liquid Nudging
    18. Liquid Nudging
    19. Liquid Nudging
    20. Liquid Nudging
    21. Liquid Nudging Pegg Video 1
    22. Liquid Nudging Perception ≠ Reality
    23. Liquid Nudging Video: Do We Have A Deal?
    24. Liquid Nudging Perception ≠ Reality
    25. Liquid Nudging Perception ≠ Reality
    26. Liquid Nudging Perception ≠ Reality
    27. Liquid Nudging Perception ≠ Reality Aural Illusion: McGurk’s
    28. Liquid Nudging Perception ≠ Reality Organoleptic Illusion: The Jasmine
    29. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals
    30. Liquid Nudging
    31. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals Best Selling…
    32. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals Best Selling… Most Popular…
    33. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals: Best Selling… Most Popular… Information Cascades
    34. Liquid Nudging How We Perceive
    35. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals
    36. Tip #1 Be a Numbers Person “we sell over 25,000 Mojitos every year”
    37. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals • The Self-Serving Bias
    38. Tip # 2 Be a effective labeling person “Well obviously you are a discerning and experienced drinker so I am sure you would like…”
    39. Liquid Nudging
    40. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals • The Self-Serving Bias • The Confirmation Bias
    41. Tip 3# Don’t be afraid to “inconvenience” your Guest “ I should say that we do only have the fixing for four of the X left…”
    42. Liquid Nudging Psychology: How We Perceive • We Are Herd Animals • The Self-Serving Bias • The Confirmation Bias • We Like Attractive People
    43. Liquid Nudging “An efficient bartender's first aim should be to please his customers, paying particular attention to meet the individual wishes of those whose tastes and desires he has already watched and ascertained. Jerry Thomas, 1862.
    44. Liquid Nudging Vision: What We See • Body language • Micro expressions • Body language / Intonation / Word content
    45. Liquid Nudging Vision: What We See
    46. Liquid Nudging Vision: What We See
    47. Liquid Nudging Communication: What we WANT to communicate HOW we communicate it Message “received” by other person
    48. Liquid Nudging Tip #4: Relax Your Guest
    49. Liquid Nudging Relax Your Guest Principle: Self-Serving Bias
    50. Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes
    51. Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive
    52. Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive ∴ Guest submits to your advice
    53. Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive ∴ Guest submits to your advice Execution:Remove Stress
    54. Liquid Nudging Relax Your Guest Principle: Self-Serving Bias Goal : Guest relaxes Guest sees you as attractive ∴ Guest submits to your advice Execution: Remove Stress Personalise the Experience Give A Compliment
    55. Liquid Nudging
    56. Liquid Nudging Libertarian Paternalism Rational Man Human Man
    57. Liquid Nudging
    58. Liquid Nudging How We Perceive
    59. Liquid Nudging
    60. Liquid Nudging
    61. Liquid Nudging
    62. Liquid Nudging Choice Architecture Pricing: Prices “Super-premium” vodka & cola: €18 Plymouth Navy Strength Gin & Fentimans tonic: €12.50
    63. Liquid Nudging Choice Architecture Pricing: Anchor Points - Salvatore & His Cognacs - Merchant Hotel Connoisseur Club Cocktails - Merchant Hotel Mai Tai: $1,450
    64. Liquid Nudging
    65. Liquid Nudging
    66. Liquid Nudging Flavour Perception Miraculin Everything tastes super-sweet! Effect is enhanced if: you have tasting expertise you’re relatively young you’re healthy
    67. Liquid Nudging Tip #5: Be A Choice Architect Principle: Libertarian Paternalism Goal : Guest thinks he/she chose the drink Execution: Remove visual and textual “Clutter” Conceal what you don’t want to sell Use Design
    68. Liquid Nudging The Service Cycle 7. Relax 8. Compliment 9. Read, listen 10. Nudge 11. Serve 12. Reassure
    69. Liquid Nudging Pegg Video 2
    70. Liquid Nudging Tip #6 Be an Authority figure
    71. Liquid Nudging Thank you for your attention! This presentation: http://www.slideshare.net/philipduff Philip: philip@liquidsolutions.org Angus: angus@alconomics.com
    SlideShare Zeitgeist 2009

    + Philip DuffPhilip Duff Nominate

    custom

    503 views, 2 favs, 2 embeds more stats

    Liquid Nudging, a seminar on bar-related psychology more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 503
      • 492 on SlideShare
      • 11 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 2
    Most viewed embeds
    • 8 views on http://prosperomixology.blogspot.com
    • 3 views on http://www.prosperomixology.blogspot.com

    more

    All embeds
    • 8 views on http://prosperomixology.blogspot.com
    • 3 views on http://www.prosperomixology.blogspot.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Tags

    more
    -->
    What's New

    © 2009 SlideShare Inc. All rights reserved.