How to Give Great Presentations

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July 21, 2010, Tales of the Cocktail, New Orleans.
The ultimate guide to successful presentations for bartenders, brand managers, trainers, consultants and general raconteurs, with the combined wisdom of four decades of jet-set bartending (and enormous screaming cock-ups) by Philip Duff & Angus Winchester, two of the cocktail world's most-travelled and award-winning presenters.

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  • 1. PPPPPPP – Proper Planning & Preparation Prevents Piss-Poor Performance 2. Was It Good For You, Too? – Presenting To, And Interacting With, Your Audience 3. The Dark Arts of Presenting in Public – Tips & tricks to make your presentations standing-room-only, fun for you, and value for money for your client / employer / audience. 4. Q&A, fill in your Presenter Evaluations!
  • 1. PPPPPPP – Proper Planning & Preparation Prevents Piss-Poor Performance 2. Was It Good For You, Too? – Presenting To, And Interacting With, Your Audience 3. The Dark Arts of Presenting in Public – Tips & tricks to make your presentations standing-room-only, fun for you, and value for money for your client / employer / audience. 4. Q&A, fill in your Presenter Evaluations!
  • 1. PPPPPPP – Proper Planning & Preparation Prevents Piss-Poor Performance 2. Was It Good For You, Too? – Presenting To, And Interacting With, Your Audience 3. The Dark Arts of Presenting in Public – Tips & tricks to make your presentations standing-room-only, fun for you, and value for money for your client / employer / audience. 4. Q&A, fill in your Presenter Evaluations!
  • 1. PPPPPPP – Proper Planning & Preparation Prevents Piss-Poor Performance 2. Was It Good For You, Too? – Presenting To, And Interacting With, Your Audience 3. The Dark Arts of Presenting in Public – Tips & tricks to make your presentations standing-room-only, fun for you, and value for money for your client / employer / audience. 4. Q&A, fill in your Presenter Evaluations!
  • 1. PPPPPPP
  • 1. PPPPPPP Personal You – Healthy / Not hung-over / Showered / shaved/light makeup / hair neat and styled
  • 1. PPPPPPP Personal Your Clothes – clean / ironed/pressed / fitted / fitting / shoes clean, comfortable and polished / accessorised / clothes look good on you / you love wearing them
  • 1. PPPPPPP Personal Your Body Language – open, welcoming, smiling, happy, confident, relaxed, calm. Arms open / Wrists showing / Chest out / Chin up / Smile / Feet pointing towards attendees / Steady 3-second eye contact with all attendees / Use your laptop as a monitor (no screen staring)
  • 1. PPPPPPP Personal How You Feel – happy, relaxed, confident, calm. Fake it 'till you make it Remove worries-lock down laptop,keep tools in sight Practise, practise, practise! With a timed Powerpoint presentation, record your words. Practise “live” in front of critical friends. Again and again and again!
  • 1. PPPPPPP How You Speak – clearly, but don't shout, use microphone – slowly, distinctly, 4-word groups – no hesitation, uh, er – profanity as punctuation – sparingly – vary emphasis appropriately: seious, humourous – don't use jargon or dialect that means nothing to attendees (esp. International) – translators: speak towards the audience,but pause every two sentences.Skip 90% of the jokes!
  • 1. PPPPPPP Personal What You Say Have one or two goals – no more – for your presentation; e.g. educate / inform / persuade / entertain. You need rock-solid knowledge of the larger topic:e.g. the whole category not just the brand Too much info as bad as too little Use emphasis (intonation and use of words also) sparingly and correctly – not everything is “really important” Focus! Don't wander off on a tangent Build retention through (varied) repetition Put flesh on the bones of your visual presentation with examples, anecdotes, explanations Avoid insider jokes, tailor your words to your audience
  • 1. PPPPPPP Technical
  • 1. PPPPPPP Technical Ambiance Lighting / heating/AC /
  • 1. PPPPPPP Technical The Room Bar / classroom / spread-out / sightlines
  • 1. PPPPPPP Technical Traffic Entries / exits / your stage / windows / toilets s
  • 1. PPPPPPP Technical Interruptions (Other) attendees / guests / managers / attendees coming & going / workmen / exterior noise / your assistants / tasting flights/drinks
  • 1. PPPPPPP Technical Audio-visual Test microphones and speakers, discover “feedback zones” Volume level correct for size room & no. attendees Projected image large, level and not skewed Static visuals (posters, etc): prominent place or hand them around (dangers of handing around rare cocktail books!). Handing around = disturbs attendee focus.
  • 1. PPPPPPP Technical Laptop Battery fully charged – can do whole session without power Presentation on backup USB stick, in different formats (MS Office, OpenOffice, Mac, etc Wireless presenter with full batteries + spares. Test the range. Turn off all other programs! All necessary files open, tested and on hard drive – don't count on Net access Set up everything and run through the entire presentation, with audio, video clips etc, at the very latest half an hour before the presentation begins
  • 1. PPPPPPP Demonstrations
  • 1. PPPPPPP Demonstrations
  • 1. PPPPPPP Demonstrations Purpose Why? Do attendees benefit from this demo? Can the technique/principle be demonstrated? Can you demonstrate it?
  • 1. PPPPPPP Demonstrations Location – within sightlines, not necessitating painful neck-moving, preferably without relocation and in a correct setting: running water, ice well, bartop, etc .
  • 1. PPPPPPP Demonstrations Preparation Every ingredient present,tasted and visible/seen by you.Bring everything – assume nothing! Drinks demos: one tray for each drink's ingredients and tools [prevents confusion,delay thru washing] Water, straws and spit cups for attendees Recipe visible on screen All attendees age-checked & responsible-drinking message repeated by you
  • 1. PPPPPPP Demonstrations Reality Check Emphasise the (lack of) speed and care you're showing is for demonstration purposes only Give a cost breakdown and justification for each recipe (if speaking to bartenders/the trade) Explain why you chose this drink – importance, anecdote, unique flavour. Have a compelling reason.
  • 2. Was It Good For You, Too?
  • 2. Was It Good For You, Too?
  • 2. Was It Good For You, Too?
  • 2. Was It Good For You, Too?
  • 2. Was It Good For You, Too? Gauging Your Audience Why are they there? Did they pay? Will they get paid? Do they have to be? Is it voluntary? Are they tired? Hungover? Hungry? What do they want to get out of this? Who have they seen present before? What are the % of the mix – interested/uninterested? Target audience vs. “outer ring” audience? Is the owner/buyer/trainer there? Media?)
  • 2. Was It Good For You, Too? The Base of the Pizza The presentation = sauce + toppings Safety & housekeeping info = the base: boring but essential, anchors the sauce & toppings. Safety & housekeeping info (and introduction of you) to be done by someone else, as it's not fun/boring. 5 minute about to start warning Start, (cigarette/food) break, and finish times Fire entries & exits Location of toilets No answering or making phone calls during the seminar.Agree re: blogging/Twittering/Facebooking Question policy – as they occur or only at the end? Will there be a handout / is the seminar online? (avoids excessive note-taking
  • 2. Was It Good For You, Too?
  • 2. Was It Good For You, Too? Hamburger Theory “ Sandwich” what you want to communicate in between what they want to hear / learn / see.
  • 2. Was It Good For You, Too? Visuals & 7 Minutes Powerpoints et al Reveal each line as a separate slide – avoids reading ahead, losing attention to the screen Use compelling visuals Convoluted animations usually unnecessary Photo good, audio better, video & audio best Change it up every 7 minutes – audio, visual, video, demonstration, audience interaction, whatever..
  • 2. Was It Good For You, Too? Interaction Why is the question being asked? To show off? Genuine desire to know? To attack you? To see what you know/don't know? Dealing with (irrelevant)questions – building bridges: “That's an excellent point, and the answer is....” Gauging & adjusting body language Keep Your Eyes on the Prize – remember your goals while taking questions. If it's to persuade, you must remain charming and compelling. In fact, that's a good idea in any case...
  • The Dark Arts of Presenting in Public
  • The Dark Arts of Presenting in Public
  • The Dark Arts of Presenting in Public Be Funny – do a standup course, learn timing, study comedians. Tell self-deprecating anecdotes
  • The Dark Arts of Presenting in Public Fill The Room : be completely prepared way in advance and sit in the middle of the audience seats and smile at people who appear at the door: welcome them in, sit down with them and chat. Soon the room will be full! Offer free food! The future: attendees will be paid Fight tooth and nail for the best day & time, avoiding clashes and early starts/late finishes Never train on-shift staff during opening hours – you're fighting a losing battle with their (correct) guest priority Prevent interruptions by using a closed-off space (If an open training): fill it with friends/fans/colleagues, promote through social media
  • The Dark Arts of Presenting in Public Salting – build up a dramatic point and ask the public if they want to hear it. Make them work a little to hear what you say.
  • The Dark Arts of Presenting in Public The Real Presentation – stay around afterwards to win hearts and minds, answer individual questions, [if you work for a drinks firm] spend some money, leave a tip.
  • The Dark Arts of Presenting in Public . The Long Tail – add an audio track and make a webinar, upload it to slideshare.net, promote it through Facebook, Twitter
  • So firstly thank you for your time and Ann thanks you for your cold hard cash… Secondly sorry… sorry for speaking so damn quickly but I get a bit carried away and I love my job… and more of that later. But I will be taking questions later. Thirdly thank you to Phil for allowing me to first join and then screw up his presentation He is a serious and dedicated professional who sent me his ppt ages ago to allow me to add to and then we would present together… I just couldn’t work put how to make it work so I suggested we give you a two for one deal and as theoretically we both have a rep for doing decent ppts we would do it individually… cos being yourself is Rule Number One… in what is going to be what I call the 9Bs…
  • Don’t try to copy others (tho of course do learn from them) Only present topics you like Only say what you believe and feel comfortable with saying Only say it in a way you feel comfortable with Start a friendship/partnership with an audience but NOT relationship…
  • So who am I? Important to build rapport, set a tone and also set out your credentials…
  • So who am I? Important to build rapport, set a tone and also set out your credentials…
  • So this could be as easy as “Be Prepared” and there are many ways to do this: Prepare your angle/story/argument – presentations are just this… they must have a purpose (to convince your audience of a fact/view point) Prepare by knowing your audience – the skill level etc. Prepare by being fit, well, healthy and confident – no hangovers please and definitely no drunkenness Prepare by doing the logistics – who, where, how many, how long – are you doing any demonstration (if so check you have everything you need and USE it) Prepare by making sure everyone helping or presenting knows their role and agrees with it… In fact its also about wanting to help people and also do your best… not to God or to the Sponsors but to the Audience… give them what they want, over-deliver and let them know its their session.
  • Enthusiasm goes a long way… to convince people or to come across well… Body language of both you and the attendees… check both constantly. Move around the room, try and look everyone in the eye, gesticulate. Motion in the room for you… leave the lectern/laptop Use no notes as it implies lack of familiarity with the material… except for quotes
  • But enthusiasm only goes so far… make sure you know your topic inside out and know at least one thing that no-one else in the room knows… you never learn less and if you teach someone at least one thing then they can’t complain… But as the picture shows do not be too clever… An argument is best won by someone who knows both sides of it and also doesn’t use every fact in their arsenal… its like a cricket innings.
  • Understand people… adults are sensitive beasts who are the sum of their experience so never bully or belittle people Study body language, psychology, Neuro Linguistic Programming, Memory Biases and the like. memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. If you are lucky enough to present abroad learn about the people you are going to see (No religious jokes in Ireland by the way, don’t assume third world countries are stupider than you) Want to help people and let them know it… any Qs answered within seven days if possible
  • Humor goes long way… it makes things stand out and makes them more memorable… but be careful… humour can be hard to translate… Don’t be a clown or you will lose your audiences respect. (Dan Quayle… was going to put Sarah Pain but thought it might be too soon) Don’t be offensive cos we all know swearing is cool but its also offensive (George Carlin… that dead fucker) Don’t get frustrated (John Cleese/Basil Faulty) and if you are trying hard to avoid certain topics be aware you will mention them… Watch for complacency and in-jokes too… But also remember what works… and use it a lot.
  • Use technology to bring stuff to life… but obviously make sure you control the technology. Pictures worth a thousand words etc etc. Illustrate the point don’t repeat the point… death by powerpoint! Learn how to “use” ppt but physically and theoretically.
  • Don’t think you are going to score a home run either the first or every time… you wont Be strong when no-one turns up, when people leave and when people talk or “heckle” you. Try to finish strong too… leave them on a high Try to be regular… its hard to practice but you have to do it over and over and over again
  • Try to be regular… no not like that be try to present frequently… its hard to practice but you have to do it over and over and over again to get good at it… as people say “the most successful people fail the most” or at least that’s what I say to justify my existence..I fail a lot so I must be good!
  • How to Give Great Presentations

    1. 1. How To Give Great Presentations Philip Duff & Angus Winchester Tales of the Cocktail, 21 July 2010
    2. 2. How To Give Great Presentations Philip Duff
    3. 3. How To Give Great Presentations Philip Duff Trainer, consultant, saloonkeeper
    4. 4. How To Give Great Presentations Philip Duff Trainer, consultant, saloonkeeper Owner, Liquid Solutions Limited
    5. 5. How To Give Great Presentations Philip Duff Trainer, consultant, saloonkeeper Owner, Liquid Solutions Limited Speaks at every decent bar show in the world
    6. 6. How To Give Great Presentations Philip Duff Trainer, consultant, saloonkeeper Owner, Liquid Solutions Limited Speaks at every decent bar show in the world Has trained 12,000 people, in 60+ countries, since 1999
    7. 7. How To Give Great Presentations 1. PPPPPPP
    8. 8. How To Give Great Presentations 1. PPPPPPP 2. Was It Good For You, Too?
    9. 9. How To Give Great Presentations 1. PPPPPPP 2. Was It Good For You, Too? 3. The Dark Arts of Presenting in Public
    10. 10. How To Give Great Presentations 1. PPPPPPP 2. Was It Good For You, Too? 3. The Dark Arts of Presenting in Public 4. Riotous Applause, Tears of Joy, Philip & Angus Carried Shoulder High Through Streets, Etc.
    11. 11. How To Give Great Presentations 1. PPPPPPP
    12. 12. How To Give Great Presentations 1. PPPPPPP
    13. 13. How To Give Great Presentations 1. PPPPPPP P roper
    14. 14. How To Give Great Presentations 1. PPPPPPP P roper P lanning and
    15. 15. How To Give Great Presentations 1. PPPPPPP P roper P lanning and P reparation
    16. 16. How To Give Great Presentations 1. PPPPPPP P roper P lanning and P reparation P revents
    17. 17. How To Give Great Presentations 1. PPPPPPP P roper P lanning and P reparation P revents P iss
    18. 18. How To Give Great Presentations 1. PPPPPPP P roper P lanning and P reparation P revents P iss P oor
    19. 19. How To Give Great Presentations 1. PPPPPPP P roper P lanning and P reparation P revents P iss P oor P erformance
    20. 20. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    21. 21. Technical
    22. 22. Demonstrations </li></ul>
    23. 23. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    24. 24. </li></ul>
    25. 25. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal You </li></ul>
    26. 26. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal You
    27. 27. Your Clothes </li></ul>
    28. 28. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal You
    29. 29. Your Clothes
    30. 30. Your Body Language </li></ul>
    31. 31. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal You
    32. 32. Your Clothes
    33. 33. Your Body Language
    34. 34. How You Feel </li></ul>
    35. 35. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal You
    36. 36. Your Clothes
    37. 37. Your Body Language
    38. 38. How You Feel
    39. 39. How You Speak </li></ul>
    40. 40. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal You
    41. 41. Your Clothes
    42. 42. Your Body Language
    43. 43. How You Feel
    44. 44. How You Speak
    45. 45. What You Say </li></ul>
    46. 46. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    47. 47. Technical </li></ul>
    48. 48. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    49. 49. Technical Ambiance </li></ul>
    50. 50. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    51. 51. Technical Ambiance
    52. 52. The Room </li></ul>
    53. 53. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    54. 54. Technical Ambiance
    55. 55. The Room
    56. 56. Traffic </li></ul>
    57. 57. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    58. 58. Technical Ambiance
    59. 59. The Room
    60. 60. Traffic
    61. 61. Interruptions </li></ul>
    62. 62. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    63. 63. Technical Ambiance
    64. 64. The Room
    65. 65. Traffic
    66. 66. Interruptions
    67. 67. (Audio-)Visual </li></ul>
    68. 68. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    69. 69. Technical Ambiance
    70. 70. The Room
    71. 71. Traffic
    72. 72. Interruptions
    73. 73. (Audio-)Visual
    74. 74. Laptop </li></ul>
    75. 75. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    76. 76. Technical
    77. 77. Demonstrations </li></ul>
    78. 78. How To Give Great Presentations 1. PPPPPPP <ul><li>Demonstrations </li></ul>
    79. 79. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    80. 80. Technical
    81. 81. Demonstrations Purpose </li></ul>
    82. 82. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    83. 83. Technical
    84. 84. Demonstrations Purpose
    85. 85. Location </li></ul>
    86. 86. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    87. 87. Technical
    88. 88. Demonstrations Purpose
    89. 89. Location
    90. 90. Preparation </li></ul>
    91. 91. How To Give Great Presentations 1. PPPPPPP <ul><li>Personal
    92. 92. Technical
    93. 93. Demonstrations Purpose
    94. 94. Location
    95. 95. Preparation
    96. 96. Reality Check </li></ul>
    97. 97. How To Give Great Presentations 2. Was It Good For You, Too?
    98. 98. How To Give Great Presentations 2. Was It Good For You, Too?
    99. 99. How To Give Great Presentations 2. Was It Good For You, Too?
    100. 100. How To Give Great Presentations 2. Was It Good For You, Too?
    101. 101. How To Give Great Presentations 2. Was It Good For You, Too? <ul><li>Gauging Your Audience </li></ul>
    102. 102. How To Give Great Presentations 2. Was It Good For You, Too? <ul><li>Gauging Your Audience
    103. 103. The Base of the Pizza </li></ul>
    104. 104. How To Give Great Presentations 2. Was It Good For You, Too? The Base of the Pizza
    105. 105. How To Give Great Presentations 2. Was It Good For You, Too? Hamburger Theory
    106. 106. How To Give Great Presentations 2. Was It Good For You, Too? Visuals & 7 Minutes
    107. 107. How To Give Great Presentations 2. Was It Good For You, Too? Interaction
    108. 108. How To Give Great Presentations 3. The Dark Arts of Presenting in Public Be Funny Fill The Room Salting The Real Presentation The Long Tail
    109. 109. How To Give Great Presentations 3. The Dark Arts of Presenting in Public Be Funny Fill The Room Salting The Real Presentation The Long Tail
    110. 110. How To Give Great Presentations 3. The Dark Arts of Presenting in Public Be Funny
    111. 111. How To Give Great Presentations 3. The Dark Arts of Presenting in Public Fill The Room
    112. 112. How To Give Great Presentations 3. The Dark Arts of Presenting in Public Salting
    113. 113. How To Give Great Presentations 3. The Dark Arts of Presenting in Public The Real Presentation
    114. 114. How To Give Great Presentations 3. The Dark Arts of Presenting in Pub The Long Tail
    115. 115. How to give Great Presentations Or How Angus Winchester earned the right to be standing here in front of you today… Or How I managed to screw up a decent reputation in just 40 minutes
    116. 116. 1. Be Yourself [email_address] anguswinchester +447768372365
    117. 117. Angus Winchester <ul><li>21 years Experience
    118. 118. Global “Expert”
    119. 119. Tanqueray Ambassador
    120. 120. Bar Show Regular
    121. 121. Writer
    122. 122. Judge
    123. 123. Consultant
    124. 124. Modelizer </li></ul>
    125. 125. Angus Winchester <ul><li>21 years Experience
    126. 126. Global “Expert”
    127. 127. Tanqueray Ambassador
    128. 128. Bar Show Regular
    129. 129. Writer
    130. 130. Judge
    131. 131. Consultant
    132. 132. Modelizer </li></ul>
    133. 133. 2. Be a Boy Scout
    134. 134. 3. Be Passionate
    135. 135. 4. Be an Expert
    136. 136. 5. Be a People Person
    137. 137. 6. Be a Funny Guy
    138. 138. 7. Be a Geek
    139. 139. 8. Be Strong
    140. 140. 9. Be Regular
    141. 141. How To Give Great Presentations Philip Duff & Angus Winchester Tales of the Cocktail, 21 July 2010 Thank you! [email_address] [email_address] www.slideshare.net/philipduff

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