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Greater Than The Sum Of It's Parts: The Art of Spirits Blending
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Greater Than The Sum Of It's Parts: The Art of Spirits Blending

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Seminar given by Miguel Cedeno Cruz, Jean-Sebastien Robicquet & Philip Duff at Tales of the Cocktail 2012, and kindly supported by Excellia Tequila. …

Seminar given by Miguel Cedeno Cruz, Jean-Sebastien Robicquet & Philip Duff at Tales of the Cocktail 2012, and kindly supported by Excellia Tequila.
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  • 1. Greater than the sum of its parts The Art of Spirits BlendingWithMiguel Cedeño CruzJean-Sebastien RobicquetPhilip Duff
  • 2. Greater than the sum of its parts Miguel Cedeño Cruz- Native of Guadalajara- M.S. Bioengineering- Committee President, Tequila Regulatory Council (CRT)- Master Blender, Distiller and Plant Director for 24 Years- Author of 47 Academic Publications- Lecturer at 55 Beverage, Bioengineering & Agave Conferences Globally- Research Professor in Yucatan & Jalisco- CEO, Caribe Occidente Asesores,consulting for the tequila industry.
  • 3. Greater than the sum of its parts Jean-Sébastien Robicquet- Native of Cognac, France- Family History in Wine Industry Dates to 1500s- Oenology Graduate and masters In Law, Economics & Wine Management- 20 Years Expertise in Marketing, Legal &Production In the Spirits industry Worldwide- Owner & Master Distiller, EWG Spirits- Co-Blender (with Carlos Camarena) ofExcellia Tequila
  • 4. Greater than the sum of its parts Jean-Sébastien Robicquet- Native of Cognac, France- Family History in Wine Industry Dates to 1500s- Oenology Graduate and masters In Law, Economics & Wine Management- 20 Years Expertise in Marketing, Legal &Production In the Spirits industry Worldwide- Owner & Master Distiller, EWG Spirits- Co-Blender (with Carlos Camarena) ofExcellia Tequila
  • 5. Greater than the sum of its partsThe History
  • 6. Greater than the sum of its parts1853
  • 7. Greaterthan the sum of its parts
  • 8. Greater than the sum of its partsConception
  • 9. Greater than the sum of its parts Conception- Utility/Efficiency- Price Point- Sustainable Strategy
  • 10. Greaterthan the sum of its parts Union
  • 11. Greaterthan the sum of its partsCreation
  • 12. Greater than the sum of its parts Case Study -Tequila• Agave from different regions (Highlands, Tequila, Nayarit, Michoacán, Tamaulipas).• Agave quality (Diseases, maturity, weight, sugar content).• Eventualities (Fire, flooding, etc.)• Different yeast strains.• Use of different process equipments for hydrolysis (ovens, autoclaves, diffusion band), distillation (Pot-stills, continuous columns). 12
  • 13. Greater than the sum of its parts Case Study -Tequila• Different production distilleries from the same company.• Tequila from other companies (Maquila, purchase).• Tequila produced in different seasons (Summer/Winter), (Dry/Rain).• Correction of a lot with production problems.• Blending Tequila from other steps in the process, ej. Tequila from heads & tails. 13
  • 14. Greater than the sum of its parts Case Study -Tequila• Special blend for a brand.• Blends for special customer requirements.• Special requirements for other countries. Ej. MeOH for Japan.• Tequila from barrels of different regions ( American/French oak).• Tequila from barrels used for other spirits ( Port, Cognac, Bourbon, etc.) 14
  • 15. Greater than the sum of its parts Case Study -Tequila• Blend of the same Tequila classes (Blanco, Reposado, Añejo, Extra-Añejo).• Blend of different Tequila classes (Reposado/Añejo, Reposado/Extra-añejo, Añejo/Extra-Añejo).• Aged Tequila with different aging time.• Blend of Tequilas from different aging warehouses. 15
  • 16. Greater than the sum of its partsDevelopment
  • 17. Greater than the sum of its parts TheBlenders Art
  • 18. Greater than the sum of its parts The Blenders Art- Time- Intermediate Blends- Alcoholised Water- Infusion Vegetal / Paxarette / boisé / Sugar- Cojones / hogo!
  • 19. Greaterthan the sum of its parts Birth
  • 20. Greater than the sum of its partsSocialisation
  • 21. Greaterthan the sum of its partsMaturity
  • 22. Greaterthan the sum of its partsRelease
  • 23. Greater than the sum of its parts Sensory Evaluation• Is my product lot (brand) different to other product lot (brand)?• Which are the differences between them?• Use of technology, GC-MSD or GC-Sniffing.• Trained and calibrated Sensory evaluation panel.• Standards (brands) to compare.• Consumer tests.• Sensory evaluation methods, pair, triangle, 23 etc.
  • 24. Greater DISCRIMINANTES than the sum of its parts• Pair, triangle, duo-trio tests.• Statistical analysis 24
  • 25. Greater DISCRIMINANTES than the sum of its parts Radar map for all samples Intensity value Cooked agave 0 - Not detected Metallic 5.50 Aniseed Rotten egg Sweet 1 - Detected after a careful tasting Astringent Citrus 2 - Present, at a low level 4.50 3 - Easily detected Plastic Mint 4 - Dominate sensory profile 3.50 5 - Too intense Spicy Fruity 2.50 Bitter Floral 1.50 Acid Honey 0.50 Burnt Caramel -0.50Raw Agave Eucalyptus Vanilla Herbal Cocoa Yeast Oak Pinneapple Coffee Green Olive Coconut Apple Clove Melon Almond Butter Nut 25
  • 26. Greater than the sum of its partsThank You! excelliatequila.comphilip @ liquidsolutions .org