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Bar Menus Copenhagen Spirits & Cocktailsv2

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Seminar from Sunday 27 February 2011

Seminar from Sunday 27 February 2011


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  • Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
  • Menus downloaed thousands of times Media, blogs, Sunday Observer, KLM inflight magazine, Tales, World Class victories
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • I am chilidish and jaunty, and I think you only care about price
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • What Is Advertising? Communicating to Achieve Sales Online, offline, media (2-3 month lag), blogs, Reach out 3 x times per year, plus special occdasion drinks, plus interact with media re: drinks trends Seamless link between the menu and the experience
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Coordinate timing and seating of guests Guest Intercaqtion Moments Guest Seducation Moments – take menu away! No menu in a bar as unusual as a menu at a friend's house Executive Summary
  • Transcript

    • 1. Creating Successful Bar Menus with Philip Duff Sunday 27 February, 2011
    • 2. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
    • 3. Creating Successful Bar Menus or How To Create Bar Menus That Do Not Suck.
    • 4. Creating Successful Bar Menus
    • 5. Creating Successful Bar Menus
    • 6. Creating Successful Bar Menus
      • Founder: 2007: Bols Bartending Academy
              • (Europe's largest bar school)
    • 7. Creating Successful Bar Menus
      • Founder: 2007: Bols Bartending Academy
              • (Europe's largest bar school)
              • 2008: door 74
              • Best Cocktail Bar (2009 Dutch Bar Awards)
              • World's Best Cocktail Bar (2009-Nominated)
              • Best Bartender (2009 Dutch Bar Awards)
              • Best Bartender (2010 Dutch Bar Awards)
    • 8. Creating Successful Bar Menus Frustrated Writer
    • 9. Creating Successful Bar Menus Who Invented Menus Anyway?
    • 10. Creating Successful Bar Menus Who Invented Menus Anyway? Antoine de Beauvilliers, at La Grande Taverne du Londres , Paris in 1782
    • 11. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar – To Market Your Products – To Broadcast Your Soul – To Help Your Guests – As A Serving Tool
    • 12. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
    • 13. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar
    • 14. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
    • 15. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
    • 16. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Advertise Your Bar: IRL
    • 17. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL
    • 18. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    • 19. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    • 20. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    • 21. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    • 22. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online
    • 23. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4
    • 24. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ Can you tell me where I can locate gigantic photos of prime rib, goat cheese appetizer, sweet potato fries and white truffle mousse? I can’t find your hours, address or directions, so I’m going to print out your professionally-styled stock food images and peruse them while eating my sandwich at home tonight.”
    • 25. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: Online http://neversaidaboutrestaurantwebsites.tumblr.com/page/4 “ I love clicking on your “Events” and “Specials” button to find that it hasn’t been updated since 2007. I was JUST asking myself, “ what was the special in March, 4 years ago?”
    • 26.  
    • 27. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
    • 28. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online Martinis Martini's Mojitos Mojito's Caipirinhas Caipirinha's
    • 29. Creating Successful Bar Menus What Is The Purpose Of A Menu? To Advertise Your Bar: IRL & Online
    • 30. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar
    • 31. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product to the Right People In The Right Place At The Right Price
    • 32. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
    • 33. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Product
    • 34. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right People
    • 35. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Place
    • 36. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: GP & NP
    • 37. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Speed
    • 38. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Correct Technique
    • 39. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Anchoring
    • 40. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Price Differentiation
    • 41. Creating Successful Bar Menus
    • 42. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Market Your Bar The Right Price: Menu Engineering
    • 43. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul
    • 44. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ No PDA in PDT. Hands on the table and tongue in your own mouth” “ Do not bring anyone unless you would leave that person alone in your home. You are responsible for the behaviour of your guests.”
    • 45. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Broadcast Your Soul “ FOOD LOVERS. No screwing around. If you can’t/won’t eat certain things, this is probably not for you. Chef rules. This isn’t “Fear Factor” – but there will be meat, seafood, raw stuff, and occasionally something from outside the mainstream experience. Duh, that’s the point ”
    • 46. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests
    • 47. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices all cocktails 12
    • 48. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses all cocktails 12
    • 49. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Gin, lemon, gomme, sugar and mure”
    • 50. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ A hefty whack of gin with citrus and syrup, served in a glass packed with snow ice and crowned with forest berries. Tasty! ”
    • 51. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste “ Premium XYZ gin, soured and sweetened with fresh-pressed lemon juice and sugar, served short over crushed ice and drizzled with black­berry liqueur, €8 ”
    • 52. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste
    • 53. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality “ Virgin Cocktails: Mainly served to big girls' blouses, big jessies, wusses, girly-girls, hairdressers and ballet dancers. Our advice: don't travel the non-alcoholic road if you don't have to. It's just not worth it, man!”
    • 54. Creating Successful Bar Menus What Is The Purpose Of A Menu? – To Help Your Guests – Prices – Glasses – Taste – Personality – Factoids “ 60% Pinot Noir, aged four years “sur lies” and blended with up to 35 different crus”
    • 55. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
    • 56. Creating Successful Bar Menus What Is The Purpose Of A Menu? – As A Serving Tool
    • 57. Creating Successful Bar Menus Duff's Ideal Menu
    • 58. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice)
    • 59. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price
    • 60. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names
    • 61. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu
    • 62. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good
    • 63. Creating Successful Bar Menus Duff's Ideal Menu 8 Drinks (7 & Dealer's Choice) 1 Price No Branding, No Excessive Brand Names Choices – IRL and On Menu Ingredients That Are Interesting and Good Fresh Juices, Decent Ice, Correct Glassware
    • 64. Creating Successful Bar Menus Duff's Ideal Menu: The Varnish (LA, USA)
    • 65. Creating Successful Bar Menus
    • 66. Creating Successful Bar Menus
    • 67. Creating Successful Bar Menus
    • 68. Creating Successful Bar Menus
    • 69. Creating Successful Bar Menus
    • 70. Creating Successful Bar Menus Thank you for your attention! [email_address] www.twitter.com/philipduff www.facebook.com/philipduff This presentation: www.slideshare.net/philipduff