How Social Media can raise funds                                   1
Maximise your effortsThis handbook was created with the aim of maximising the amount of fundraising you can achieve by lev...
Google AccountGoogle Accounts is a unified sign-in system that gives you access to: Free Google products, including iGoogl...
Create a Justgiving PageClick the link:           www.justgiving.comCLICK                     Get Started FOLLOW THE SIMP...
Blog Setup                                                             CLICK                  SETTINGSClick the link:     ...
Click the link:               www.twitter.comClick the                     JOIN BUTTONComplete the user details and make s...
Click the link:               www.linkedin.comComplete the                  Join Linked in today formMake sure you log the...
Click the link:              www.facebook.comSign up by completing the box ~ or create a page for yourbusiness if you DO N...
FoursquareFoursquare is a location-based mobile platform that makescities easier to use and more interesting to explore. B...
Photo SharingThis could be a great way of sharing you’re training , Spartanphoto shoots with friendsIt would also serve to...
Automate the pushNOW GO TO                   http://dlvr.itLog in with your Google details OpenIDOPEN YOUR BLOG           ...
Use a SmartPhoneHow to get the message out consistentlySo how do you make sure you and your team are not missing the chanc...
Social Media Screen Shots   13
Contact DetailsMike BowersEmail:           mike@cellular-solutions.co.uktwitter:         http://witter.com/mike62mbfaceboo...
Useful LinksTOP SOCIAL SITES                           SOME RESOURCES ON SOCIAL MEDIAGoogle         www.google.com        ...
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Social media fundraising

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A guide to using social media to promote and generate buzz for fund raising campaigns

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Social media fundraising

  1. 1. How Social Media can raise funds 1
  2. 2. Maximise your effortsThis handbook was created with the aim of maximising the amount of fundraising you can achieve by leveraging social media. Forthose people who already use certain types of social media or all types of social media you are already ahead of the game andwill easily reach your targets.For those who require an extra little help or are totally novices, I hope this will be helpful and you will reap what you sow. Quitesimply you will see the rewards for your efforts in the donations that will come through your justgiving site.For an example of a campaign I recently help to set up and automate have a look at this sitehttp://www.runningman.coNigel Cook is a good client and friend of mine and came into my office the Thursday before the first half marathon, you can seethe results by the Monday morning on his justgiving site, by looking at my initial donation, after we had set it up, to the total as ofafter his first run.Have a look at the content and how we integrated the social media across the Blog, automated it via the application in thehandbook and ultimately drove lots of small donations to what is a superb running total (pardon the pun)Now Nigel had an advantage, he already had a reasonable following of friends and associated on facebook, but that was all! Hewas on twitter, but didn’t use it, never hear of Flickr, foursquare and had no idea about Blogging.I set the accounts up, automated them and then enabled the Email & Mobile posting on the Blog to enable him to email Blogposts via his BlackBerry direct to the Blog, also with the use of social media apps, all of which are free, he was also able to updatefrom the road his efforts in training along with the races and even the pub rewards.So get yourself onto social media and build up your following ready to get them to help you reach your target..! 2 2
  3. 3. Google AccountGoogle Accounts is a unified sign-in system that gives you access to: Free Google products, including iGoogle, Gmail, Google Groups, Picasa, Web History, alongwith Blogger and other OpenID web pages, they are very useful to access across multiple online resources. FIRST CALL TO ACTION IS TO OPEN EXPLORER AND TYPE IN THE GOOGLE ADDRESS THEN CREATE A GOOGLE ACCOUNTAlso by using google, along with other google related tools, you are continuing to enhance your SEO (Search Engine Optimization); which bearing in mind howmost people look for products and services now is incredibly important. LOG IN TO YOUR GOOGLE ACCOUNT AND THEN CLICK GMAIL MAKE SURE THIS IS WORKING FINE BEFORE MOVING ONTO THE NEXT PAGE! Your Login Details: Web sites: www.google.com User Name: ………………………………………………….. Password: ………………………………………………….. 3 3
  4. 4. Create a Justgiving PageClick the link: www.justgiving.comCLICK Get Started FOLLOW THE SIMPLE INSTRUCTIONS ONCE YOU START MAKING YOUR PAGE, MAKE SUREYOU SELECT RNIB FROM THE CHARITY SEARCH ALSO FOR EASE THE EVENT BUPA GNR 2011 CAN BESLECTED TO AUTOPOPULATE THE DATE AND EVENT INFO SELECT A PICTURE TO USE YOU CAN PLAY ABOUT IN THE CONTROL PANEL WHICHWILL ASSIST IN THE LOOK AND FEEL THERE IS ALSO AN OPTION TO PROMOTE YOUR SITEHAVE A LOOK AT http://www.justgiving.com/TeamSpartan
  5. 5. Blog Setup CLICK SETTINGSClick the link: www.blogger.com  MAKE SURE YOU ADD IN A DESCRIPTIONSign In with your Google ID and password  CHECK OTHER SETTINGS ON PAGE AND SAVE  HAVE A LOOK AROUND THE OTHER TABSCLICK CREATE A BLOG  LOOK AT PERMISSIONS ~ HERE YOU CAN SHARE THE WORKLOAD AND TASK OTHERS TO ALSO CONTRIBUTE GIVE IT A TITLE  GO BACK TO LAYOUT AND CHECK OUT FONTS & TYPE IN A NAME YOU WANT (YOU’RE NAME?) COLOURS ~ YOU ALSO HAVE OTPIONS TO CHANGE CHOSE A TEMPLATE TEMPLATE IF ITS NOT FOR YOU CLICK CONTINE AND ITS CREATED NOW USE GOOGLE FOR A STORY ON THE RUN CLICK VIEW BLOG CREATE A TITLE FOR THIS STORY COPY AND PASTE THE STORY AND RE WRITE PARTS LINK YOUR NAME TO YOUR TWITTER ACCOUNT SCHEDULE THE POST TO GO OUT IN AN HOUR ANDPUBLISH (POST OPTIONS) NOW CLICK VIEW BLOG CLICK CUSTOMISE ON THE TOP RIGHTThink consistency and look to portray a professional imageat all times, CONSIDER THE PICTURE CAREFULLY. 5
  6. 6. Click the link: www.twitter.comClick the JOIN BUTTONComplete the user details and make sure you log themGo to Settings and complete the detailsEnter a bio in the profile and add your web siteMake sure you add a picture to this, If not now laterGo to Design tab and change colour and backgroundThen click the HOME PAGE LINK TWEET ABOUT THIS EVENT #RNIBSR TWEET ABOUT www.spartan-run.co.uk TWEET ABOUT YOU’RE JUSTGIVING PAGE User Name: …………………………. Password: …………………………. 6
  7. 7. Click the link: www.linkedin.comComplete the Join Linked in today formMake sure you log themComplete as much of the profile as possibleMake sure you add a picture to this, If not now later LINK YOUR TWITTER ACCOUNT IN SETTINGS, SCROLL DOWN AND FIND TWITTERSETTINGS ON THE LEFT ADD THE FEED FROM YOUR BLOG TO DO THIS SELECT GROUPS FROM THE TOP MENU SELECT CREATE A GROUP ONCE CREATED SELECT MANAGE THEN ADD SELECT NEWS FEED FROM THE LEFT ADD THE RSS FEED FROM YOUR BLOG THIS IS THE ATOM THE LINK CAN BE FOUND AT THE User Name: ………………………….BOTTOM OF YOUR BLOG PAGE PROMOTE YOUR JUSTGIVING PAGEThink consistency and look to portray a professional imageat all times, CONSIDER THE PICTURE CAREFULLY. Password: …………………………. 7
  8. 8. Click the link: www.facebook.comSign up by completing the box ~ or create a page for yourbusiness if you DO NOT WANT TO BE ON Facebook ONCE YOU HAVE FINISHED ADD PICTURE LOOK INTO PRIVACY SETTINGS SELECT ADD A GROUP LOOK TO ADD A PICTURE START A DISCUSSION ADD THE GUESTS HERE AS FRIENDS ADD SOME OF THE PEOPLE RECOMMENDED YOU KNOW SUGGEST YOUR PAGE TO THESE LOOK FOR ‘SPARTAN RUN 2011’ GROUP AND JOIN IT PROMOTE YOUR JUSTGIVING PAGE HEREThink consistency and look to portray a professional imageat all times, CONSIDER THE PICTURE CAREFULLY.
  9. 9. FoursquareFoursquare is a location-based mobile platform that makescities easier to use and more interesting to explore. By“checking in” via a smartphone app or SMS, users share theirlocation with friends while collecting points and virtualbadges. Foursquare guides real-world experiences byallowing users to bookmark information about venues thatthey want to visit and surfacing relevant suggestions aboutnearby venues. Merchants and brands leverage thefoursquare platform by utilizing a wide set of tools to obtain,engage, and retain customers and audiences.In terms of use for Charity Fund Raising we have seen it usedas validating training, also the race itself. But if you use it inconjunction with Dlvr.it the messages from your Blog postsare sent to friends on here, encouraging them to look at theBlog post and then hopefully donate.
  10. 10. Photo SharingThis could be a great way of sharing you’re training , Spartanphoto shoots with friendsIt would also serve to give more info and content to yourBlog and in doing so would attract more visitors andhopefully more fundraising.The account is free and easy to set up and you can link it withan API and widget back to your BlogIf you have a BlackBerry or iPhone there is even an app thatwill allow you to upload on the road. Meaning your real timeprogress in the race or during training could be used to pushyour message out over and over again! Photo Sharing – Key Metrics • Referrals from photo sharing sites • Views of photos on social sites • Subscribers to your photo profile or pages • Pages rankings on key terms from photo sharing sites • Subscribers to your video series or channel 10
  11. 11. Automate the pushNOW GO TO http://dlvr.itLog in with your Google details OpenIDOPEN YOUR BLOG CLICK ATOM FEED RSS PASTE INTO THE RSS FEED URL CLICK GET STARTED ENTER EMAIL ADDRESS AND PASSWORD TO CREATE ACCOUNT SELECT TWITTER, FACEBOOK, FOURSQUARE OR LINKEDIN AND FOLLOW INSTRUCTIONS ONCE THE FIRST DESTINATION IS IN, SELECT ADD TO POST TO ADDITIONAL LOCATIONS YOU CAN PREFIX COMMENTS AND CHANGE PREFERENCES TO SUIT YOUR NEEDS IN ROUTE SETTINGS YOU CAN ENTER TRACKING CODES FOR BETTER ANALYTICS ONCE YOU ARE HAPPY WITH THEM ALL CLICK SAVE WHAT THIS THEN MEANS IS ANY STORY YOU POST TO YOUR BLOG WILL BE SENT ACROSS THE OTHER MEDIA AUTOMATICALLY 11
  12. 12. Use a SmartPhoneHow to get the message out consistentlySo how do you make sure you and your team are not missing the chance to be involved in theconversation, or pick up on that “Golden Thread”.Quite simply, get a SmartPhone and load it with the social media your going to use.One of the compelling reasons, is that BlackBerry run all the interface from the Message box.Meaning you get twitter, facebook, LinkedIn and all the other social media alerts andnotifications direct to one point. So your not having to go out searching to see if people aretalking, commenting or engaging with you. This all comes to you, direct on one device and allowsyou to respond when your down time allows.Start adding in the other fundamentals in terms of more productivity and an increase inperformance and you’re on course to a winning combination.If you want some “Social Validation” try searching for BlackBerry on any and all forms of socialmedia and see what people are saying.BlackBerry MessengerThen look into the BlackBerry built in messenger application, this simple tool allows you to createa quick conference group, with no charge to any party other than access, regardless of whatnetwork or country they are in.Get your teams collaborating in a very simple way, where everyone see the conversation strings. 12
  13. 13. Social Media Screen Shots 13
  14. 14. Contact DetailsMike BowersEmail: mike@cellular-solutions.co.uktwitter: http://witter.com/mike62mbfacebook page: www.facebook.com/cellularsolutionsLinkedIn: http://www.linkedin.com/groups?gid=2851457&trk=hb_side_gYouTube: http://www.youtube.com/user/CellularSolutionsNEFlickr: http://www.flickr.com/photos/cellularsolutionsneltdBlog: http://cellularsolutionsne.blogspot.comTeam Spartan www.spartan-run.co.uk 14
  15. 15. Useful LinksTOP SOCIAL SITES SOME RESOURCES ON SOCIAL MEDIAGoogle www.google.com Intel’s Policy www.intel.com/sites/sitewide/en_US/social-media.htmBING www.bing.com You Tube 101 www.youtube.com/user/YouTube?blend=2&ob=1Yahoo http://uk.yahoo.com Facebook 101 www.facebook.com/pages/manage/?act=18122678#!/help/?guide=set_up_profiletwitter www.twitter.com Twitter 101 http://business.twitter.com/twitter101Facebook www.facebook.com Tweet Analyser http://twitalyzer.com/dashboard.aspLinkedIn www.linkedin.com Twittereye Apps www.twittereye.comYou Tube www.youtube.com Twitter search http://search.twitter.comBlogger www.blogger.com Social Mention www.socialmention.comFlickr www.flickr.com Co Mments http://co.mments.com/loginSlideShare www.slideshare.com Ice Rocket www.icerocket.comScribd www.scribd.com DLVR IT http://dlvr.itStumble upon www.stumbleupon.com Hubspot www.hubspot.com/marketing-toolsDigg www.digg.com Honeytech Blog www.honeytechblog.comDelicious www.delicious.com Tweet Deck www.tweetdeck.comFoursquare http://foursquare.com 123 People http://www.123people.co.ukYelp www.yelp.co.uk Tweet Adder www.tweetadder.com 15iStock www.istockphoto.com Divr IT http://divr.itWikipedia http://en.wikipedia.org
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