The Social Networking Website for Financial Planners and IFAs

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The Social Networking Website for Financial Planners and IFAs - Presentation Transcript

  1. Professional Networking for Financial Planners and IFAs
  2. Huge growth in social networking websites
  3. … including niche business networking websites
  4. Find IFA Life on other networks
  5. IFA Life content featured on other networks
  6. IFA Life advertising featured on other networks
  7. Why thousands of financial advisers have joined
  8. “ Best Online Financial Community” 2008 Online Finance Awards
  9.  
  10. Professional Networking for Financial Planners and IFAs
    • Network with peers
    • Share best practice
    • Debate industry issues
    • Read news
    • Ask questions
  11. Professional Networking for Financial Planners and IFAs
    • Find events
    • Get marketing advice
    • Attract new clients
    • Raise profile online
    • Build their brand
    Plus…
  12. Professional Networking for Financial Planners and IFAs Provide help and support to one another.
  13. Networking at a time to suit you
  14. Professional Networking for Financial Planners and IFAs “ A place where progressive and quality IFAs share ideas and information in a spirit of mutual generosity.” “ A great way to interact with other IFAs at a sensible and professional level.”
  15. Professional Networking for Financial Planners and IFAs “… probably the best forum for IFAs in the country.” “ Everyone is there to help and assist one another. The latest developments in an IFA’s world are regularly reported on and I have made some very good contacts.”
  16. Professional Networking for Financial Planners and IFAs “ I found more information about my educational requirements from IFA Life than from the CII!” “ I’m basing a lot of my business decisions on what I’m reading on IFA Life. It’s a great forum.”
  17. Key sections
    • Profile
    • News
    • Articles
    • Forum
    • Resources
    • Events
    • Careers
  18. Create a Profile
  19. Create a Profile
  20. Profile
  21. Industry personalities
  22. News from the industry
  23. Articles – many exclusive to IFA Life
  24. Input from global experts
  25. Forum discussions – private to members
  26. Forum discussions – popular topics
    • Remuneration
      • Commission Vs Fees
    • Exams and professionalism
    • Transitioning to ‘new model adviser’
    • Business and practice development
    • Investment
      • Active Vs Passive etc
      • Fund research
  27. Forum discussions – popular topics
    • Marketing
      • Seminar selling
      • Internet marketing
    • Treating Customers Fairly
    • Acquisitions, mergers and sales
    • Wrap and back office software
    • Outsourcing
  28. Resources
  29. Events – IFA Life and Industry
  30. Training, networking and industry events
  31. Training, networking and industry events
  32. IFA careers and jobs
  33. Help for Financial Planners
  34. Marketing help for Financial Planners
  35. Marketing help for Financial Planners
  36. Important sources of traffic to IFA Life
  37. Other Important sources of traffic to IFA Life
  38. Professional Networking for Financial Planners and IFAs “ Great site – spent most of this morning online. Excellent!” “ Really like your site – very impressed.”
  39. Professional Networking for Financial Planners and IFAs “ As a consultant with over 30 years in financial services, I’m impressed. The info is very useful – keep up the good work.” “ Thank you for setting up the IFA Life website. I have been in the industry 30 years and nothing is new; but it’s great to refresh ideas – something IFA Life does every day.”
  40. Easy to access on iPhone and BlackBerry
  41. www.ifalife.com
  42. www.twitter.com/ifalife
  43. SELECTION OF ADVERTISING OPPORTUNITIES Full details on request
  44. Highlighted articles and home page banners
  45. Featured articles
  46. Sponsor forum discussions
  47. Resource listings
  48. Resource listings
  49. Twitter highlights
  50. Daily Update email
  51. Event listings and sponsor events
    • Founded July 2004 on Ecademy.com
      • Ecademy site receives 2m hits per day
      • Content indexed by Google every 10 minutes
    • Social networking site live in July 2008
    • 98% IFAs/Financial Planners
      • Quality end of the market
      • More technology savvy than most
      • 95% UK based
    • “ Best Online Financial Community” in the 2008 Online Finance Awards
    • Average time on site
      • 6 minutes 26 seconds
    IFA Life – Niche website for IFAs
    • Members as at mid May 2009: 1,980
    • Traffic sources
      • Direct: 48.93%
      • Referring: 25.81%
      • Search: 25.26%
    • In order, members visit
      • Forum
      • Articles
      • Resources
      • News
      • Careers
    • 98% of members opt in to Daily Update email
    IFA Life – Niche website for IFAs
  52.  
  53. Advertising enquiries: Nick Page, Page Media +44 (0)1428 740 554 +44 (0)7789 178802 [email_address] Speaking, Consultancy, Press and Media Philip Calvert +44 (0)1483 548 666 +44 (0)7773 359 619 [email_address] Call us now
  54.  
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