Social Media In Financial Services Supriya Sharma You Tube

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Social Media In Financial Services Supriya Sharma You Tube

  1. 1. Leveraging Video in a Social context Google / YouTube Supriya Sharma ssharma@google.com 1 11
  2. 2. 4,700,000,000 ONLINE VIDEO STREAMS PER MONTH Source: comScore Video Metrix, April 2009
  3. 3. Huge rise in time spent on YouTube Worldwide 2nd biggest site in minutes. 3rd biggest in terms of audience. Mary Meeker 2009 – Comscore global, 08/09
  4. 4. 20 hrs of video uploaded every minute So how much is that exactly, put in context? Source: ‘Did you know 4.0’ video. XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler
  5. 5. Video
  6. 6. Using YouTube Top 5 tips on leveraging Video for Financial Service brands Understand the environment, get started, and innovate! 1. Upload content. Tag it. Make it relevant. 2. Give your brand a home. Promote it. 3. Don’t be afraid of feedback. 4. Understand your audience. Test your creative. 5. Utilize the API. It’s free!
  7. 7. Tip # 1 Upload it. Tag it. Make it relevant.
  8. 8. Upload all your video assets Commentary Testimonials How to Product Reviews TV ads
  9. 9. Tag it right : Be found in the masses
  10. 10. Make content relevant The lines between content and creative blur
  11. 11. Tip # 2 Give your brand a home. Promote it.
  12. 12. Give your brand a home : Brand Channel
  13. 13. Promote your channel: Promoted Videos
  14. 14. Tip # 3 Don’t be afraid of feedback.
  15. 15. Don’t be afraid of feedback Let them interact with your brand, and learn from it.
  16. 16. Tip # 4 Understand your audience. Test your creative.
  17. 17. Understand your audience. Test your creative. YouTube Insight, and YouTube Insights for Audiences • YouTube Insight gives you in depth data • Insights for Audiences provides a window about how popular your videos are, who’s into your specific interest group: who they watching, where and how they got there are, what they watch, search for, and where they are concentrated.
  18. 18. Tip # 5 Use the YouTube API. It’s Free!
  19. 19. Utilize the YouTube API: It’s Free!
  20. 20. Remember to have fun! Experiment. Innovate. It’s your story And their story
  21. 21. Thank you
  22. 22. New to YouTube Promoted Videos Pre Roll Ads Mass reach on our partner watch pages 1 Discover Videos by Entering Keywords 2 Watch Videos and Click on Related Videos Channel 4 Discover Videos on the Deal 3 Google Content Network Shows Pre Roll Ads on Google Video Network 2
  23. 23. Custom gadget examples... 2 3
  24. 24. ...and more... 2 4
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