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Social Media In Financial Services   Mike Pilcher Linked In

Social Media In Financial Services Mike Pilcher Linked In






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  • Survey on LinkedInConducted in June 2009Completed by 262 Corporate Recruiters and / or Corporate HR professionals whose teams are involved in recruitingAll Director level or higher
  • Despite what we hear, traditional job boards are still the # 1 source of hire, with 25%. They still represent a LOT of volume.Smaller companies source even more from traditional job boards (32%)Hiring from within is the 2nd source.Larger companies have more hiring from within (22%)Referral programs emerge as #3 with 14% and we typically see that number higher in large companies.We’ve seen some for which it represents 30% of hires.In our survey from Mar 09, referral programs were getting close to 20% for companies of more than 5k employees.

Social Media In Financial Services   Mike Pilcher Linked In Social Media In Financial Services Mike Pilcher Linked In Presentation Transcript

  • 2009 Trends in Recruiting & Recruiting Smarter with LinkedIn
  • Surveyed 262 HR professionals
    • Online survey
    • Using the LinkedIn Research Network
    • Respondents:
    Corporate recruiters or Corporate HR (no staffing agencies)
    All Manager level (58%) or above (42%)
    262 surveyed
    Companies > 200 employees
    • June 2009
    • Hired independent research company to run and analyze survey
  • Traditional job boards source the largest percentage of hires right now
    Q7. Now, looking at 2009, approximately what percentage of your hires will you source through the following services?
  • But resources are being taken away from job boards and agencies…
    Q9. In 2009, what do you plan on spending less time and money on?
  • … and are being given to other sources including professional and social networks
    Q8. To make your recruiting efforts more effective in 2009, what did you decide to spend more time and money on?
  • Building & nurturing strong talent pool is key
    Q27. What have you done or plan on doing to be able to ramp up hiring and be ready for the recovery?
  • Two-thirds of teams are giving strong priority to efficiency improvements
    Q26. What level of priority have you and your team given to achieving significant efficiency improvements during this downturn?
  • Utilizing social networks seen as the most essential recruiting trend
    Q30. What do you consider to be the 3 most essential and long-lasting trends in recruiting?
  • LinkedIn Talent Advantage Overview
  • 1. Every Individual is Now an Entrepreneur
    • Job tenure on the decline
    • Greater global competition / availability of labor
    • We are all small businesses now
    • Our name/reputation = our brand
    • Our online profile = our business listing
    • Our network = our R&D, marketing department, sales team
  • 2. Every Professional Will Have an Online Profile
    The public profile will be professional
    Professional accomplishments
    Career history, education, associations, certifications, industry geography, passions and skills
  • 3. You network = your success
    Build networks you can truly rely on
    Connect with people you really know, you’re willing to help and who will support & inform you
    You network filters & highlights the best information & opportunities
    It helps you access the professionals & knowledge you need to stay competitive
  • “I need to better understand and act on social media advertising”
    4. The Change from Information to Insight
  • 5. Increased Global Collaboration
    • People here in companies < 50 employees?
    • Fact: there are more smart, informed experts outside your company than there are inside
    • People here in companies > 5000 employees?
    • Fact: there are more smart, informed experts outside your company than there are inside
  • Henk Van Ess in Holland
    Consulted LinkedIn Answers on how to extend battery life of iPhone 3G
    Chinese battery supplier responded -&gt; transaction
    Henk published ‘teaser’ LinkedIn status message
    Started receiving orders
    Became supplier to Chinese Battery company
    Developed “3G Juice” product
    Launched a company
    Increased Global Collaboration
  • When every professional is connected
    360 Million Professionals
  • Hiring yesterday
    Web Site
  • Where’s LinkedIn Today?
    LinkedIn is the world’s largest professional network
    • > 55 million professionals
    • > 170 industries
    • > 200 countries
    • > 350,000 collaborative groups
    • Executives from every Fortune500 company
    • Billions of connections
    • Billions of people searches
  • What is changing
    A Global professional network where everyone can connect, contact and communicate with everyone else
    • 360 million professionals
    • Every industry
    • Every country
    • Every executive from every Fortune 500 company
    • The New World of Work
    • Broaden your base of knowledge
    • Accelerate solutions to business problems
    • Global reach
  • What it does and doesn’t mean
  • Hiring tomorrow
    Web Site
  • How you search for one person
  • How you find teams of people
  • Target your brand at people who are actively searching
  • Recruiter
    Exclusive Productivity & Collaboration Tools
    • Share the dashboard, notes, projects, searches and templates between the team
    • Prevent duplicated efforts through visibility to team activity
    • Set up Search Alerts to be notified of new members that may be of interest
    Data Ownership & Compliance
    • All sourcing activity is owned by, and travels with, the Recruiter license (the company) – not personal accounts
    Unrestricted Search
    • Access to the full network- 43 million people
    • Able to view names and complete profiles
    • Unlimited profile views
    • No need to waste time building your network
    50 InMails per month, per seat
    • Contact any LinkedIn Member directly using InMails- secure and trusted platform
    • Automatic roll over and guarantee
    • Send bulk InMails to reduce time
  • Employer Advertising
    Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.
    • Target professional segments of high quality candidates
    • Improve candidate perception of your brand as an employer of choice
  • Talent Direct
    Identify and reach out to many highly qualified candidates whose profiles best match your criteria with a customized offer, opportunity or message.
    • Targeted, relevant contact
    • Convenient and relevant to candidates
  • Your job postings work harder and find their way to passive candidates with uniquely effective distribution.
    • Automated talent matching
    • Unique experience for job seekers
    • Powerful referral hiring
    Jobs Network
  • Present multiple, targeted content modules on your Company Profile page, customized for the exact people you want to reach.
    • Relevant, engaging experiences for candidates
    • Various modules to differentiate your brand
    • Custom message
    • Employee spotlight
    • Recruiters
    • Poll
    • Video
    • Jobs
    Custom Company Profiles