IFA Life - the Social Network for Financial Planners and IFAs

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Successful financial planners and IFAs are joining IFA Life to network, share best practice, debate industry issues, get marketing tips and to provide help and support to one another.

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IFA Life - the Social Network for Financial Planners and IFAs

  1. 1. Professional Networking for Financial Planners and IFAs
  2. 2. Huge growth in social networking websites
  3. 3. … including niche business networking websites
  4. 4. Find IFA Life on other networks
  5. 5. IFA Life content featured on other networks
  6. 6. IFA Life advertising featured on other networks
  7. 7. Why thousands of financial advisers have joined
  8. 8. “ Best Online Financial Community” 2008 Online Finance Awards
  9. 10. Professional Networking for Financial Planners and IFAs <ul><li>Network with peers </li></ul><ul><li>Share best practice </li></ul><ul><li>Debate industry issues </li></ul><ul><li>Read news </li></ul><ul><li>Ask questions </li></ul>
  10. 11. Professional Networking for Financial Planners and IFAs <ul><li>Find events </li></ul><ul><li>Get marketing advice </li></ul><ul><li>Attract new clients </li></ul><ul><li>Raise profile online </li></ul><ul><li>Build their brand </li></ul>Plus…
  11. 12. Professional Networking for Financial Planners and IFAs Provide help and support to one another.
  12. 13. Networking at a time to suit you
  13. 14. Professional Networking for Financial Planners and IFAs “ A place where progressive and quality IFAs share ideas and information in a spirit of mutual generosity.” “ A great way to interact with other IFAs at a sensible and professional level.”
  14. 15. Professional Networking for Financial Planners and IFAs “… probably the best forum for IFAs in the country.” “ Everyone is there to help and assist one another. The latest developments in an IFA’s world are regularly reported on and I have made some very good contacts.”
  15. 16. Professional Networking for Financial Planners and IFAs “ I found more information about my educational requirements from IFA Life than from the CII!” “ I’m basing a lot of my business decisions on what I’m reading on IFA Life. It’s a great forum.”
  16. 17. Key sections <ul><li>Profile </li></ul><ul><li>News </li></ul><ul><li>Articles </li></ul><ul><li>Forum </li></ul><ul><li>Resources </li></ul><ul><li>Events </li></ul><ul><li>Careers </li></ul>
  17. 18. Create a Profile
  18. 19. Create a Profile
  19. 20. Profile
  20. 21. Industry personalities
  21. 22. News from the industry
  22. 23. Articles – many exclusive to IFA Life
  23. 24. Input from global experts
  24. 25. Forum discussions – private to members
  25. 26. Forum discussions – popular topics <ul><li>Remuneration </li></ul><ul><ul><li>Commission Vs Fees </li></ul></ul><ul><li>Exams and professionalism </li></ul><ul><li>Transitioning to ‘new model adviser’ </li></ul><ul><li>Business and practice development </li></ul><ul><li>Investment </li></ul><ul><ul><li>Active Vs Passive etc </li></ul></ul><ul><ul><li>Fund research </li></ul></ul>
  26. 27. Forum discussions – popular topics <ul><li>Marketing </li></ul><ul><ul><li>Seminar selling </li></ul></ul><ul><ul><li>Internet marketing </li></ul></ul><ul><li>Treating Customers Fairly </li></ul><ul><li>Acquisitions, mergers and sales </li></ul><ul><li>Wrap and back office software </li></ul><ul><li>Outsourcing </li></ul>
  27. 28. Resources
  28. 29. Events – IFA Life and Industry
  29. 30. Training, networking and industry events
  30. 31. Training, networking and industry events
  31. 32. IFA careers and jobs
  32. 33. Help for Financial Planners
  33. 34. Marketing help for Financial Planners
  34. 35. Marketing help for Financial Planners
  35. 36. Important sources of traffic to IFA Life
  36. 37. Other Important sources of traffic to IFA Life
  37. 38. Professional Networking for Financial Planners and IFAs “ Great site – spent most of this morning online. Excellent!” “ Really like your site – very impressed.”
  38. 39. Professional Networking for Financial Planners and IFAs “ As a consultant with over 30 years in financial services, I’m impressed. The info is very useful – keep up the good work.” “ Thank you for setting up the IFA Life website. I have been in the industry 30 years and nothing is new; but it’s great to refresh ideas – something IFA Life does every day.”
  39. 40. Easy to access on iPhone and BlackBerry
  40. 41. www.ifalife.com
  41. 42. www.twitter.com/ifalife
  42. 43. SELECTION OF ADVERTISING OPPORTUNITIES Full details on request
  43. 44. Highlighted articles and home page banners
  44. 45. Featured articles
  45. 46. Sponsor forum discussions
  46. 47. Resource listings
  47. 48. Resource listings
  48. 49. Twitter highlights
  49. 50. Daily Update email
  50. 51. Event listings and sponsor events
  51. 52. <ul><li>Founded July 2004 on Ecademy.com </li></ul><ul><ul><li>Ecademy site receives 2m hits per day </li></ul></ul><ul><ul><li>Content indexed by Google every 10 minutes </li></ul></ul><ul><li>Social networking site live in July 2008 </li></ul><ul><li>98% IFAs/Financial Planners </li></ul><ul><ul><li>Quality end of the market </li></ul></ul><ul><ul><li>More technology savvy than most </li></ul></ul><ul><ul><li>95% UK based </li></ul></ul><ul><li>“ Best Online Financial Community” in the 2008 Online Finance Awards </li></ul><ul><li>Average time on site </li></ul><ul><ul><li>6 minutes 26 seconds </li></ul></ul>IFA Life – Niche website for IFAs
  52. 53. <ul><li>Members as at mid May 2009: 1,980 </li></ul><ul><li>Traffic sources </li></ul><ul><ul><li>Direct: 48.93% </li></ul></ul><ul><ul><li>Referring: 25.81% </li></ul></ul><ul><ul><li>Search: 25.26% </li></ul></ul><ul><li>In order, members visit </li></ul><ul><ul><li>Forum </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Careers </li></ul></ul><ul><li>98% of members opt in to Daily Update email </li></ul>IFA Life – Niche website for IFAs
  53. 55. Advertising enquiries: Nick Page, Page Media +44 (0)1428 740 554 +44 (0)7789 178802 [email_address] Speaking, Consultancy, Press and Media Philip Calvert +44 (0)1483 548 666 +44 (0)7773 359 619 [email_address] Call us now

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