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Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

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Short slide deck extract from Philip Calvert's forthcoming workshop on how to use LinkedIn to manage your professional identity online, attract new customers and increase sales. ...

Short slide deck extract from Philip Calvert's forthcoming workshop on how to use LinkedIn to manage your professional identity online, attract new customers and increase sales.

Including:

Why LinkedIn is a critical business resource – and how to make it work hard for your business
How to dominate search results on LinkedIn for your area of expertise
Simple adjustments to your profile page which will make an immediate and measurable transformation to your visibility on LinkedIn

How to dramatically improve your position in Google search results simply by using LinkedIn
Little known techniques that encourage people to read your LinkedIn profile
How to handle connection requests from people you don’t know

Whether to connect with ‘everyone’ and build a large network – or build a small and niche network by connecting with just a few
A Five Minutes a Day LinkedIn Workout that will get you results
Ten reasons why it’s vital that business professionals learn how to master LinkedIn

Forget ‘Social Media’ and focus on ‘managing your online identity’. LinkedIn’s role in building your reputation and professional credibility
How and why your personal and company profiles on LinkedIn should be treated as valuable assets of your business
How to create loyal advocates for your business on LinkedIn (even amongst people who aren’t yet customers)

The three single most important elements of your LinkedIn profile and why you should update them NOW
The one thing you MUST do before updating your LinkedIn profile
The right (and wrong) way to connect with people on LinkedIn

How to respond when complete strangers want to connect with you
A simple technique that is guaranteed to start gainful discussions
When you should (and should not) give Skills Endorsements

Why you should REMOVE some Skills from your LinkedIn profile
What to do next when someone endorses you for your Skills
Four hugely valuable features on your LinkedIn profile which you’re not yet using

Examples of outstanding LinkedIn profile pages and what you can learn from them
Little known mobile apps that can connect you with useful business professionals through LinkedIn
How to get found by potential customers on LinkedIn for your specific area of expertise

Discover how to make the most of each section of your LinkedIn profile – a step-by-step guide
The right (and the wrong) type of testimonials to include on your LinkedIn profile
An amazing and little known trick to find the right people to connect with on LinkedIn

How to make your LinkedIn profile client focused
One massive mistake that huge numbers of business professionals are making on LinkedIn and why it’s costing them dear
How to use LinkedIn to monitor key companies, organisations and topics of interest

LinkedIn tricks and tips that alert you to the most valuable connections for you
Should I pay to upgrade on LinkedIn?
Why it’s vital to personalise your

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    Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients Presentation Transcript

    • How to Manage your Professional Identity on LinkedIn, Attract New Clients and Increase Sales Short slides extract from Philip Calvert’s LinkedIn Sales workshop on 26th September 2013 https://linkedintraininglondon.eventbrite.com/
    • How to get your LinkedIn profile to the top of Google results for your name LinkedIn profile top of results
    • How to achieve an increase in profile views like this in just seven days How to use LinkedIn to manage your professional identity… and see startling results
    • How to be “invisible” on LinkedIn so that people can’t tell that you’ve looked at their profile Settings > Privacy > Profile
    • Looking for new prospects who are similar to your existing clients and connections? Click for a list!
    • How to find more people who are like your best connections • Go to the profile of one of your most valuable connections. Choose someone you like and trust and who is a strategic connection • Click to view their connections. These are mostly people who they also like and trust • Search their connections by keyword and you’ll find people you should connect with Enter keyword here
    • Find new opportunities by gaining deeper insight into your connections’ networks • Go to the profile of one of your most valuable connections or clients. View the graphical representation of their network • Sort by Skills, Company, Location and Industry • Hover over the circles to gain deeper insight into their network and target markets
    • …and much, much more! Those were just six slides from our workshop. The full day event will transform your use of LinkedIn and how you manage your professional identity online.
    • So, you thought that LinkedIn was just a fancy Jobs site… Think again. You’ll be amazed at what you can achieve with LinkedIn. If only you knew how…
    • Discover… Why LinkedIn is a critical business resource and how to make it work for you How to dominate search results on LinkedIn for your expertise and skills How to make your LinkedIn profile an asset of your business and not just another social profile
    • Discover… The three most important parts of your LinkedIn profile and why you should update them NOW! How to respond when complete strangers want to connect with you Four incredibly valuable features on LinkedIn profiles that you’re not using (and should)
    • Discover… Examples of outstanding LinkedIn profiles and what you can learn from them An amazing and little-known technique to find the right people to connect with on LinkedIn How to massively improve engagement with your LinkedIn status updates (as much as 80%)
    • …and much more!
    • Guaranteed - no theoretical fluff! Proven techniques that will make an immediate and measurable improvement to your visibility on LinkedIn (and Google).
    • Your host www.PhilipCalvert.com Social Network founder, Professional Speaker on Social Media Sales Strategy and LinkedIn expert
    • London, UK 26th September 2013
    • Don’t miss out on this amazing opportunity to learn the secrets of how to leverage LinkedIn, win new customers and increase sales!
    • How to Manage your Professional Identity on LinkedIn, Attract New Clients and Increase Sales Sign up today! https://linkedintraininglondon.eventbrite.com/