• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Writing for the Web
 

Writing for the Web

on

  • 1,345 views

 

Statistics

Views

Total Views
1,345
Views on SlideShare
1,341
Embed Views
4

Actions

Likes
1
Downloads
7
Comments
0

3 Embeds 4

https://si0.twimg.com 2
https://twimg0-a.akamaihd.net 1
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • A June 2012 tablet study by the Online Publishers Association reveals that tablet adoption continues to skyrocket, now up to 31% of respondents — and a surprising 74% use the device daily.http://onlinepubs.ehclients.com/images/pdf/MMF-OPA_--_Portrait_of_Tablet_User-Wave_2_--_Jun12_%28Public%29.pdf
  • Attract attention by being significant – dont bore themMake use of emotion provoking keywords – make them feel againSustain attention by being scan-able – remember, people scan they do not read.
  • Lloyds TSB Insurance study from 2008: http://www.insurance.lloydstsb.com/personal/general/mediacentre/homehazards_pr.aspHow Social Media is Ruining our minds Infographic available at http://assistedlivingtoday.com/p/resources/social-media-is-ruining-our-minds-infographic/
  • http://pewinternet.org/Media-Mentions/2011/The-Filter-Bubble.aspx
  • But much more than just news. It’s social proof that something is worth reading!
  • Original article: http://condomunity.com/cheap-condoms-expensive-condoms/2008/07/08/BetterHeadlline at EG: http://www.environmentalgraffiti.com/green-living/worlds-most-expensive-places-to-have-sex/1405Follow-up: http://condomunity.com/headline-writing-google-social-media-readers/2008/08/14/
  • Original NY Times piece: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all
  • http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all
  • http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
  • http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
  • Source: HaraldWeinreich, HartmutObendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.

Writing for the Web Writing for the Web Presentation Transcript