Socialized media is empowering us to not only consume content, but also create it. This is the era of new influencers and we become media and earn authority based on the content we share and also how and where we participate. In turn, our social graph creates an orbiting realm of social influence that can be useful to brands that align with our values and lifestyle.
Don't be that guy 93% of social media users believe a company should have a presence in social media. That doesn't mean they want you constantly screaming about how awesome you are. Social Media can be a confusing place for marketers because they get to talk, but are also expected to listen. AT THE SAME TIME
Who controls your brand's image? Hint: It's not just you