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SEO Basics

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The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you. ...

The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.

This is a true SEO 101 session.

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SEO Basics SEO Basics Presentation Transcript

  • SEO BasicsJanuary 2013 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
  • The Algorithm values 2 things
  • Tweetable moment The more the algorithm changes, the more you have to rely on the basics of SEO. #seomeetup View slide
  • SEO is not a way of tricking the search engines Not an SEO View slide
  • SEO is about being findable in the crowd17-year-old Elisani da Cruz eSilva who is 6’8” tall.
  • Road map
  • How you become findable in the crowd •Novel Insights •How to •Timely Issues •Humor
  • Domainhttp://www.example.com/why-seo-is-essential.html
  • Page Title
  • Page Title
  • Tweetable moment The keywords you choose for your site can make all the difference. #seomeetup
  • Keywords in the urlhttp://www.philisawesome.com/essential-seo.html
  • Keywords in your page title <title>Red Leather Shoes for Circus Clowns</title>Don’t over use keywords, use them in a sane, natural way
  • Keywords in your page’s headline
  • Keywords in your page’s copy
  • Content Strategy objective
  • Before drafting contentconsider what keywords areyour most important and mapout how to create pages to fiteach important group ofkeywords within your site themeand navigational structure.- Aaron Wall of SEOBook
  • Don’t bother publishing crap, nobody wants to read it
  • Tweetable moment If you can’t come up with great content for your site, hire someone who can! #seomeetup
  • Personalized search has changed everything
  • social signals
  • I trust my friends
  • I trust my friends
  • You still need links
  • 5 Basics of SEO1. Choose a domain that makes sense2. Construct smart titles for every page on your site3. Use keywords that help your site get found4. Social is no longer optional5. Actively seek out high quality links
  • So what’s next?1. Sign up for a Google/Bing Webmaster account2. Start tracking your site & looking at those numbers3. Smartly use redirects and canonicalization4. Fix stuff that’s broken… really5. Pay attention to the next few slides…
  • PROBLEM: You have duplicate content Solutions: 1. Just fix it 2. <meta name="robots" content="noindex,nofollow"> 3. /robots.txt 4. 301 redirects or URL rewriting 5. Webmaster tools to exclude parameters 6. rel=canonical Note: If your page is already indexed, it’s too late to disallow it via robots.txt
  • Canonicalization
  • Essential Take Aways• Create the best content possible• Keep your goal in mind at all times• Become a better you while online• Help more
  • Tweetable moment OMG! This was the best Meetup I’ve ever been to. #epic #seomeetup
  • F.A.Q.Do I have to spend moneyto rank?No.Would my time be betterspent doing other SEOtasks?Probably not.When is the next SEOMeetup?February 26th. Technical SEO
  • Thank you to our awesome sponsors: