The Dead
&
The Dying
Phil Buckley @1918
Your keywords are in peril
Remember Philosophy class?
I promise this won’t be nearly that bad…
Phil Buckley @1918
Allegory of the Cave
#philoSEOphy
Phil Buckley @1918 Director of SEO
October 18, 2011
Phil Buckley @1918 Director of SEO
Phil Buckley @1918 Director of SEO
6 months later
11%
Phil Buckley @1918
Phil Buckley @1918
Phil Buckley @1918
CLICK
Phil Buckley @1918
Phil Buckley @1918
Keyword
obfuscation
Phil Buckley @1918
Phil Buckley @1918
Your last hope
Phil Buckley @1918
Phil Buckley @1918
Phil Buckley @1918
Start Mapping
Phil Buckley @1918
We are like people looking for
something they have in their
hands all the time; we're looking
in all directions except at ...
Phil Buckley @1918
Phil Buckley
Virante Search Marketing
@1918
SEO without Keywords - The future is now
SEO without Keywords - The future is now
SEO without Keywords - The future is now
SEO without Keywords - The future is now
Upcoming SlideShare
Loading in...5
×

SEO without Keywords - The future is now

782

Published on

Google has declared war on organic keywords. They want you to stop obsessing about them and concentrate on building a great site for your users.

This is my July 2013 Search Exchange conference presentation that was mainly meant as a warning to the attendees of the bleak future that lays ahead.

Published in: Education, Technology, Design
2 Comments
2 Likes
Statistics
Notes
  • I'm not sure I would say Google provides everything that matters, in fact, I think Google provides us nothing. We provide Google with everything they need.

    As a site owner your job is to work withing the existing system to maximize traffic, Google is the 800 pound gorilla, so we figure out how to play with them.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • That's why I have written that Google is killing SEO that invoked ire from the SEO industrial complex. Why such noises around 'Not Provided'? As long as we create something valuable for users, Google provides everything that matters to us from a business perspective.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
782
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
2
Likes
2
Embeds 0
No embeds

No notes for slide
  • Plato (and Aristotle)
  • The prisoners are seeing only shadows and have no idea what the real item is. They talk about items as if they were real, but they are only seeing it’s shadow.
  • October 18th, 2011 Google starts to withhold keyword data from people signed in to Google properties.
  • Analytics Landing Pages
  • Webmaster tools
  • Map not provided data to landing pages in your analytics
  • http://searchengineland.com/turning-not-provided-into-useful-actionable-data-135800
  • Annie Cushing reminds me to make sure your clients/boss know what’s happening
  • Thank you!
  • Transcript of "SEO without Keywords - The future is now"

    1. 1. The Dead & The Dying Phil Buckley @1918 Your keywords are in peril
    2. 2. Remember Philosophy class? I promise this won’t be nearly that bad…
    3. 3. Phil Buckley @1918 Allegory of the Cave
    4. 4. #philoSEOphy
    5. 5. Phil Buckley @1918 Director of SEO October 18, 2011
    6. 6. Phil Buckley @1918 Director of SEO
    7. 7. Phil Buckley @1918 Director of SEO 6 months later 11%
    8. 8. Phil Buckley @1918
    9. 9. Phil Buckley @1918
    10. 10. Phil Buckley @1918 CLICK
    11. 11. Phil Buckley @1918
    12. 12. Phil Buckley @1918 Keyword obfuscation
    13. 13. Phil Buckley @1918
    14. 14. Phil Buckley @1918 Your last hope
    15. 15. Phil Buckley @1918
    16. 16. Phil Buckley @1918
    17. 17. Phil Buckley @1918 Start Mapping
    18. 18. Phil Buckley @1918
    19. 19. We are like people looking for something they have in their hands all the time; we're looking in all directions except at the thing we want, which is probably why we haven't found it. - Plato, 380BC This is a tweetable moment #deepthoughts
    20. 20. Phil Buckley @1918 Phil Buckley Virante Search Marketing @1918

    ×