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Leapfrogging Your Competition
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Leapfrogging Your Competition

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I'm going to take you guys inside a strategy guide I'm preparing for a friend who is in a neck-and-neck race with a competitor to get to the top of the e-commerce pyramid in their niche. ...

I'm going to take you guys inside a strategy guide I'm preparing for a friend who is in a neck-and-neck race with a competitor to get to the top of the e-commerce pyramid in their niche.

We'll be going over the step-by-step process involved in seeing where things are, looking at the competition, keyword evaluation, PPC, social plays, video plays and straight up PR plays.

At the end we'll have a plan set for over-taking our competitor - and you'll know all the secrets! The goal in our case will be to increase e-commerce sales by $100,000/week.

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    Leapfrogging Your Competition Leapfrogging Your Competition Presentation Transcript

    • Leapfrogging Your CompetitionFebruary 2012 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
    • Running the race is funWinning the race is more funWhat can you do if you’re #2?
    • Where this Meetup idea came from lacrawfish.com cajuncrawfish.com
    • Step 1: Evaluate your competition
    • Tweetable moment Leapfrogging your competition requires research. #seomeetup
    • Creating a baseline analysis Check the SERP’s (not logged in + pws=0 for nopersonalization) Check indexed pages (site:mydomain.com vssite:competitor.com) Check YouTube, Facebook, Twitter and Google+ forengagement, fans and followers Check competitors reviews (especially in SERP’s) Check competitors AdWords targets Check competitors backlinks Write it all down!
    • Comparison810 pages in the index 192 pages in the indexPR3 PR45K Facebook fans 1.5K Facebook fans400 engaging 63 engagingNot on Twitter Weak on Twitter2 videos on YouTube Parent company on YouTubeNot on Google+ Google+ page set upOSE Authority 47 OSE Authority 48Homepage doesn’t validate Homepage doesn’t validate
    • Grab the low hanging fruit
    • Two paths are availableYou will probably be taking both
    • What is working the best for you right now?
    • Find your competitors weakest link
    • Comparison810 pages in the index 192 pages in the indexPR3 PR45K Facebook fans 1.5K Facebook fans400 engaging 63 engagingNot on Twitter Weak on Twitter2 videos on YouTube Parent company on YouTubeNot on Google+ Google+ page set upOSE Authority 47 OSE Authority 48Homepage doesn’t validate Homepage doesn’t validate
    • Tweetable moment Do what your competition isn’t doing to gain an edge. #seomeetup
    • Strategybrainstorm, brainstorm, brainstorm
    • IdeasMake sure the ideas fit into your business objectives¾ of your brainstorming will end up in the trashcan
    • PPC
    • Twitter StrategyMonitor Twitter for mentions of the following keywords:• Crawfish• Crayfish• Crawdads• Mud bugs Late April peak• Etouffee• Cajun
    • Video StrategySee what is already working
    • Badging forquality links
    • Essential Take Aways• Have a clear strategy to become an authority• Keep your goals in mind at all times• Set aside time regularly to work your plan• Help more
    • Tweetable moment Tomorrow I start my ascent. #leapfrogging #seomeetup
    • F.A.Q.Do I have to spend money toleapfrog my competition?Probably.Would my time be betterspent doing real SEO tasks?It’s all one big bowl of soupWhen is the next SEOMeetup?March 27th. How to Turn aVideoblog into a 6 FigureBusiness by Greg Ng
    • Thank You Special thanks to our sponsor: Internet Marketing Analysts for keeping this Meetup FREE! www.internet-marketing-analysts.comThis year is the 10th anniversary of Search Engine Workshops. I wanted to give aspecial offer to Meetup members, beyond the 50% standard discount.My next workshop is March 19 - 23, 2012.New SEO Rockstar offer:up to 5 people the 5-day workshop for $750.00 per person (normally $2,495.00)up to 3 people the 3-day workshop for $500.00 per person (normally $1,495.00)up to 2 people the 2-day workshop for $350.00 per person (normally $1,095.00)