Leapfrogging Your CompetitionFebruary 2012                                                       Phil BuckleySEO – What Yo...
Running the race is funWinning the race is more funWhat can you do if you’re #2?
Where this Meetup idea came from    lacrawfish.com   cajuncrawfish.com
Step 1: Evaluate your competition
Tweetable moment Leapfrogging your competition requires research. #seomeetup
Creating a baseline analysis Check the SERP’s (not logged in + pws=0 for nopersonalization) Check indexed pages (site:my...
Comparison810 pages in the index            192 pages in the indexPR3                               PR45K Facebook fans   ...
Grab the low hanging fruit
Two paths are availableYou will probably be taking both
What is working the best for you right       now?
Find your competitors weakest link
Comparison810 pages in the index            192 pages in the indexPR3                               PR45K Facebook fans   ...
Tweetable moment  Do what your competition  isn’t doing to gain an edge.  #seomeetup
Strategybrainstorm, brainstorm, brainstorm
IdeasMake sure the ideas fit into your business objectives¾ of your brainstorming will end up in the trashcan
PPC
Twitter StrategyMonitor Twitter for mentions of the following keywords:• Crawfish• Crayfish• Crawdads• Mud bugs          L...
Video StrategySee what is already working
Badging forquality links
Essential Take Aways• Have a clear strategy to become an authority• Keep your goals in mind at all times• Set aside time r...
Tweetable moment   Tomorrow I start my   ascent. #leapfrogging   #seomeetup
F.A.Q.Do I have to spend money toleapfrog my competition?Probably.Would my time be betterspent doing real SEO tasks?It’s a...
Thank You           Special thanks to our sponsor:                           Internet Marketing Analysts for keeping this ...
Leapfrogging Your Competition
Leapfrogging Your Competition
Leapfrogging Your Competition
Leapfrogging Your Competition
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Leapfrogging Your Competition

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I'm going to take you guys inside a strategy guide I'm preparing for a friend who is in a neck-and-neck race with a competitor to get to the top of the e-commerce pyramid in their niche.

We'll be going over the step-by-step process involved in seeing where things are, looking at the competition, keyword evaluation, PPC, social plays, video plays and straight up PR plays.

At the end we'll have a plan set for over-taking our competitor - and you'll know all the secrets! The goal in our case will be to increase e-commerce sales by $100,000/week.

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Leapfrogging Your Competition

  1. 1. Leapfrogging Your CompetitionFebruary 2012 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
  2. 2. Running the race is funWinning the race is more funWhat can you do if you’re #2?
  3. 3. Where this Meetup idea came from lacrawfish.com cajuncrawfish.com
  4. 4. Step 1: Evaluate your competition
  5. 5. Tweetable moment Leapfrogging your competition requires research. #seomeetup
  6. 6. Creating a baseline analysis Check the SERP’s (not logged in + pws=0 for nopersonalization) Check indexed pages (site:mydomain.com vssite:competitor.com) Check YouTube, Facebook, Twitter and Google+ forengagement, fans and followers Check competitors reviews (especially in SERP’s) Check competitors AdWords targets Check competitors backlinks Write it all down!
  7. 7. Comparison810 pages in the index 192 pages in the indexPR3 PR45K Facebook fans 1.5K Facebook fans400 engaging 63 engagingNot on Twitter Weak on Twitter2 videos on YouTube Parent company on YouTubeNot on Google+ Google+ page set upOSE Authority 47 OSE Authority 48Homepage doesn’t validate Homepage doesn’t validate
  8. 8. Grab the low hanging fruit
  9. 9. Two paths are availableYou will probably be taking both
  10. 10. What is working the best for you right now?
  11. 11. Find your competitors weakest link
  12. 12. Comparison810 pages in the index 192 pages in the indexPR3 PR45K Facebook fans 1.5K Facebook fans400 engaging 63 engagingNot on Twitter Weak on Twitter2 videos on YouTube Parent company on YouTubeNot on Google+ Google+ page set upOSE Authority 47 OSE Authority 48Homepage doesn’t validate Homepage doesn’t validate
  13. 13. Tweetable moment Do what your competition isn’t doing to gain an edge. #seomeetup
  14. 14. Strategybrainstorm, brainstorm, brainstorm
  15. 15. IdeasMake sure the ideas fit into your business objectives¾ of your brainstorming will end up in the trashcan
  16. 16. PPC
  17. 17. Twitter StrategyMonitor Twitter for mentions of the following keywords:• Crawfish• Crayfish• Crawdads• Mud bugs Late April peak• Etouffee• Cajun
  18. 18. Video StrategySee what is already working
  19. 19. Badging forquality links
  20. 20. Essential Take Aways• Have a clear strategy to become an authority• Keep your goals in mind at all times• Set aside time regularly to work your plan• Help more
  21. 21. Tweetable moment Tomorrow I start my ascent. #leapfrogging #seomeetup
  22. 22. F.A.Q.Do I have to spend money toleapfrog my competition?Probably.Would my time be betterspent doing real SEO tasks?It’s all one big bowl of soupWhen is the next SEOMeetup?March 27th. How to Turn aVideoblog into a 6 FigureBusiness by Greg Ng
  23. 23. Thank You Special thanks to our sponsor: Internet Marketing Analysts for keeping this Meetup FREE! www.internet-marketing-analysts.comThis year is the 10th anniversary of Search Engine Workshops. I wanted to give aspecial offer to Meetup members, beyond the 50% standard discount.My next workshop is March 19 - 23, 2012.New SEO Rockstar offer:up to 5 people the 5-day workshop for $750.00 per person (normally $2,495.00)up to 3 people the 3-day workshop for $500.00 per person (normally $1,495.00)up to 2 people the 2-day workshop for $350.00 per person (normally $1,095.00)

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