Introduction to SEO

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Slides from the November 2011 Raleigh SEO Meetup on "Intro to SEO".

Slides from the November 2011 Raleigh SEO Meetup on "Intro to SEO".

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  • 1. Intro to SEONovember 2011 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
  • 2. Tweetable moment The more the algorithm changes, the more you have to rely on the essentials of SEO. #seomeetup
  • 3. SEO is not a way of tricking the search engines
  • 4. SEO is about being findable in the crowdThe Ted Williams seat in the right field bleachers at Fenway Park. Section 42, Row 37, Seat 21
  • 5. Domainhttp://www.philisawesome.com/why-seo-is-essential.html
  • 6. Page Title
  • 7. Page Title
  • 8. Tweetable moment The keywords you choose for your site will make all the difference. #seomeetup
  • 9. Keywords in the urlhttp://www.philisawesome.com/essential-seo.html
  • 10. Keywords in your page title<title>Red Leather Shoes for Circus Clowns</title>
  • 11. Keywords in your page’s headline
  • 12. Keywords in your page’s copy
  • 13. Content Strategy objective
  • 14. Before drafting contentconsider what keywords areyour most important and mapout how to create pages to fiteach important group ofkeywords within your site themeand navigational structure.- Aaron Wall of SEOBook
  • 15. Don’t bother publishing shit, nobody wants to read it
  • 16. How do you writecompelling content whenyou have a boring product?
  • 17. Dileas Gu Bas: Scots for "Faithful unto death". Need we saymore?Dependable, versatile and with a rich and powerfulhistory, the American Felling Axe is the quintessentialwoodland tool and an icon of American design and ingenuity.Every feature of this axe was meticulously designed by BestMade in New York. The Dayton pattern head is made fromhigh carbon American steel and is drop forged in NorthCarolina by fourth-generation axe makers. The Best Madehelve is lathed from Appalachian hickory and its elegantcurvature and slender form factor ensure superior efficiencyand safety. Every Best Made axe comes numbered with ourdocumentation and guarantee, and a fitted, top-grain leatherblade guard. This Special Edition axe will arrive in a hand-built crate with wood wool.
  • 18. Dileas Gu Bas: Scots for "Faithful unto death". Need we saymore?Dependable, versatile and with a rich and powerfulhistory, the American Felling Axe is the quintessentialwoodland tool and an icon of American design and ingenuity.Every feature of this axe was meticulously designed by BestMade in New York. The Dayton pattern head is made fromhigh carbon American steel and is drop forged in NorthCarolina by fourth-generation axe makers. The Best Madehelve is lathed from Appalachian hickory and its elegantcurvature and slender form factor ensure superior efficiencyand safety. Every Best Made axe comes numbered with ourdocumentation and guarantee, and a fitted, top-grain leatherblade guard. This Special Edition axe will arrive in a hand-built crate with wood wool.
  • 19. Tweetable moment If you can’t come up with great content for your site, hire someone who can! #seomeetup
  • 20. Personalized search has changed everything
  • 21. social signals
  • 22. I trust my friends
  • 23. Now whichresult do you trust?
  • 24. You still need to build links
  • 25. The 5 Basics of SEO1. Choose a domain that makes sense2. Construct smart titles for every page on your site3. Use your keywords in a way that helps your site get found4. Social is no longer optional5. Actively seek out high quality links
  • 26. So what’s next?1. Sign up for a Google/Bing Webmaster account2. Start tracking your site & looking at those numbers3. Smartly use redirects and canonicalization4. Fix stuff that’s broken… really5. Pay attention to the next few slides…
  • 27. PROBLEM: You have duplicate content Solutions: 1. Just fix it 2. <meta name="robots" content="noindex,nofollow"> 3. /robots.txt 4. 301 redirects or URL rewriting 5. Webmaster tools to exclude parameters 6. rel=canonical
  • 28. Canonicalization
  • 29. Essential Take Aways• Create the best content possible• Keep your goal in mind at all times• Become a better you while online• Help more
  • 30. Tweetable moment OMG! This was the best Meetup I’ve ever been to. #epic #seomeetup #philisawesome
  • 31. F.A.Q.Do I have to spend moneyto rank?No.Would my time be betterspent doing other SEOtasks?Probably not.When is the next SEOMeetup?December 13th. A 2011 wrap upevent co-hosted by Jenny Halasz
  • 32. Thank YouSpecial thanks to our sponsors: Coalmarch Productions for keeping this Meetup FREE! Thee Design Studio for providing the pizza! and for letting us use their cool space Help support men’s health by supporting