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Intro to SEONovember 2011                                                       Phil BuckleySEO – What You Need To Know Ra...
Tweetable moment The more the algorithm changes, the more you have to rely on the essentials of SEO. #seomeetup
SEO is not a way of tricking the search engines
SEO is about being findable in the crowdThe Ted Williams seat in the right field bleachers at Fenway Park. Section 42, Row...
Domainhttp://www.philisawesome.com/why-seo-is-essential.html
Page Title
Page Title
Tweetable moment  The keywords you choose for  your site will make all the  difference. #seomeetup
Keywords    in the urlhttp://www.philisawesome.com/essential-seo.html
Keywords     in your page title<title>Red Leather Shoes for Circus Clowns</title>
Keywords  in your page’s headline
Keywords  in your page’s copy
Content Strategy  objective
Before drafting contentconsider what keywords areyour most important and mapout how to create pages to fiteach important g...
Don’t bother publishing shit, nobody wants to read it
How do you writecompelling content whenyou have a boring product?
Dileas Gu Bas: Scots for "Faithful unto death". Need we saymore?Dependable, versatile and with a rich and powerfulhistory,...
Dileas Gu Bas: Scots for "Faithful unto death". Need we saymore?Dependable, versatile and with a rich and powerfulhistory,...
Tweetable moment  If you can’t come up with  great content for your  site, hire someone who can!  #seomeetup
Personalized search has  changed everything
social signals
I trust my  friends
Now whichresult do you   trust?
You still need to build links
The 5 Basics of SEO1. Choose a domain that makes sense2. Construct smart titles for every page on your site3. Use your key...
So what’s next?1. Sign up for a Google/Bing Webmaster account2. Start tracking your site & looking at those numbers3. Smar...
PROBLEM: You have duplicate content Solutions: 1.   Just fix it 2.   <meta name="robots"      content="noindex,nofollow"> ...
Canonicalization
Essential Take Aways• Create the best content possible• Keep your goal in mind at all times• Become a better you while onl...
Tweetable moment   OMG! This was the best   Meetup I’ve ever been to.   #epic #seomeetup   #philisawesome
F.A.Q.Do I have to spend moneyto rank?No.Would my time be betterspent doing other SEOtasks?Probably not.When is the next S...
Thank YouSpecial thanks to our sponsors:            Coalmarch Productions for keeping this Meetup FREE!            Thee De...
Introduction to SEO
Introduction to SEO
Introduction to SEO
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Introduction to SEO

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Slides from the November 2011 Raleigh SEO Meetup on "Intro to SEO".

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Transcript of "Introduction to SEO"

  1. 1. Intro to SEONovember 2011 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
  2. 2. Tweetable moment The more the algorithm changes, the more you have to rely on the essentials of SEO. #seomeetup
  3. 3. SEO is not a way of tricking the search engines
  4. 4. SEO is about being findable in the crowdThe Ted Williams seat in the right field bleachers at Fenway Park. Section 42, Row 37, Seat 21
  5. 5. Domainhttp://www.philisawesome.com/why-seo-is-essential.html
  6. 6. Page Title
  7. 7. Page Title
  8. 8. Tweetable moment The keywords you choose for your site will make all the difference. #seomeetup
  9. 9. Keywords in the urlhttp://www.philisawesome.com/essential-seo.html
  10. 10. Keywords in your page title<title>Red Leather Shoes for Circus Clowns</title>
  11. 11. Keywords in your page’s headline
  12. 12. Keywords in your page’s copy
  13. 13. Content Strategy objective
  14. 14. Before drafting contentconsider what keywords areyour most important and mapout how to create pages to fiteach important group ofkeywords within your site themeand navigational structure.- Aaron Wall of SEOBook
  15. 15. Don’t bother publishing shit, nobody wants to read it
  16. 16. How do you writecompelling content whenyou have a boring product?
  17. 17. Dileas Gu Bas: Scots for "Faithful unto death". Need we saymore?Dependable, versatile and with a rich and powerfulhistory, the American Felling Axe is the quintessentialwoodland tool and an icon of American design and ingenuity.Every feature of this axe was meticulously designed by BestMade in New York. The Dayton pattern head is made fromhigh carbon American steel and is drop forged in NorthCarolina by fourth-generation axe makers. The Best Madehelve is lathed from Appalachian hickory and its elegantcurvature and slender form factor ensure superior efficiencyand safety. Every Best Made axe comes numbered with ourdocumentation and guarantee, and a fitted, top-grain leatherblade guard. This Special Edition axe will arrive in a hand-built crate with wood wool.
  18. 18. Dileas Gu Bas: Scots for "Faithful unto death". Need we saymore?Dependable, versatile and with a rich and powerfulhistory, the American Felling Axe is the quintessentialwoodland tool and an icon of American design and ingenuity.Every feature of this axe was meticulously designed by BestMade in New York. The Dayton pattern head is made fromhigh carbon American steel and is drop forged in NorthCarolina by fourth-generation axe makers. The Best Madehelve is lathed from Appalachian hickory and its elegantcurvature and slender form factor ensure superior efficiencyand safety. Every Best Made axe comes numbered with ourdocumentation and guarantee, and a fitted, top-grain leatherblade guard. This Special Edition axe will arrive in a hand-built crate with wood wool.
  19. 19. Tweetable moment If you can’t come up with great content for your site, hire someone who can! #seomeetup
  20. 20. Personalized search has changed everything
  21. 21. social signals
  22. 22. I trust my friends
  23. 23. Now whichresult do you trust?
  24. 24. You still need to build links
  25. 25. The 5 Basics of SEO1. Choose a domain that makes sense2. Construct smart titles for every page on your site3. Use your keywords in a way that helps your site get found4. Social is no longer optional5. Actively seek out high quality links
  26. 26. So what’s next?1. Sign up for a Google/Bing Webmaster account2. Start tracking your site & looking at those numbers3. Smartly use redirects and canonicalization4. Fix stuff that’s broken… really5. Pay attention to the next few slides…
  27. 27. PROBLEM: You have duplicate content Solutions: 1. Just fix it 2. <meta name="robots" content="noindex,nofollow"> 3. /robots.txt 4. 301 redirects or URL rewriting 5. Webmaster tools to exclude parameters 6. rel=canonical
  28. 28. Canonicalization
  29. 29. Essential Take Aways• Create the best content possible• Keep your goal in mind at all times• Become a better you while online• Help more
  30. 30. Tweetable moment OMG! This was the best Meetup I’ve ever been to. #epic #seomeetup #philisawesome
  31. 31. F.A.Q.Do I have to spend moneyto rank?No.Would my time be betterspent doing other SEOtasks?Probably not.When is the next SEOMeetup?December 13th. A 2011 wrap upevent co-hosted by Jenny Halasz
  32. 32. Thank YouSpecial thanks to our sponsors: Coalmarch Productions for keeping this Meetup FREE! Thee Design Studio for providing the pizza! and for letting us use their cool space Help support men’s health by supporting

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