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Integrating social media into your search and mobile

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How social media is impacting search and mobile marketing plans. If you don't have a strategy in place for social and mobile you may

How social media is impacting search and mobile marketing plans. If you don't have a strategy in place for social and mobile you may

Published in Technology , Business
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  • Close your eyes and lets take a trip in the wayback machine…
  • Newspapers used to be THE way to reach people. But over the past 70 years, that has changed.
  • Part of what caused this massive change is when “we the people” started sharing on the web, where everyone could contribute.
  • People can now do things like “live tweet” the takedown of enemy #1 half way around the world. I shiver to think of what would have happened on D-Day in 1944 if some Frenchman tweeted, “What are all those ships doing on the horizon?”
  • In SEOmoz’s ranking factors report, Facebook was a highly correlated way to boost your results.
  • The future is mobile.
  • Pre-iPhone mobile sites were like the 1994 web – BORING!
  • Mobile is not an aberration, it’s growing and so are it’s advanced features.
  • Smartphone adoption is growing like crazy, and the end is nowhere in sight.
  • Placecast entered into a deal with 02 in October 2010, so customers with 02 would receive what’s known as ShopAlerts™ via text message. Starbucks and L’Oréal were among the first businesses to sign up to 02’s service. Indeed, 02 was the first UK mobile operator to provide location-based mobile marketing on a large scale.And now, Placecast has entered into a similar deal with US mobile network AT&T, with New York, San Francisco, Chicago and Los Angeles all hosting geo-fenced retail areas.
  • What's different now is that Square has updated Card Case to recognize when a user is within 100 meters of a business using iOS 5's new geofencing abilities.That means that when a user has turned on the "auto open" tabs feature for a business within the Card Case app, a tab for purchases is opened every time they walk into a business without them ever having to open up the app itself.

Transcript

  • 1. Integrating Social Media Into Your Search and Mobile Marketing Plan Internet Summit - November, 2011
  • 2. Close your eyes
  • 3. A world beforesocial mediaA world beforeGoogleA world beforemobile phones
  • 4. 50 years ago newspaperpenetration was over 100%
  • 5. Today over 65%of adult internetusers now saythey use a socialnetworking site The Pew Research Centers Internet & American Life Project August 2011
  • 6. 83% Look for health or medical information82% Search for a map or location Look for information about a78% service or product the are thinking of buying76% Get news
  • 7. 416style’s Flickr photo
  • 8. Sharing is bigger than fans, friends andfollowers. Sharing generates almost half of thetraffic for websites and brands that is createdby search — 10% of website visits come fromsharing. Sharing also accounts for 31% ofreferral traffic.
  • 9. Everyone who shares is an influencer if the subjectis important to him or her. Instead of one personbeing universally influential on a wide range of topics,the study found that many people are influential ononly one or two topics.
  • 10. Sharing is about scale, not virality. Sharedlinks are, on average, across all sharingchannels, clicked on 4.9 times each, socontent shared by large groups of peoplereach a wider audience than content passedalong from others.
  • 11. Breaking news via Twitter
  • 12. The future
  • 13. Can you remember a pre-2007 world?
  • 14. WAP wasn’t prettyUsers now expect a lot more
  • 15. Where are your visitors?How are they accessing your site?
  • 16. Responsive Design
  • 17. iPhone
  • 18. iPad
  • 19. Full Size
  • 20. Mobile Right NowIBM’s Coremetrics Benchmark is releasing dataaround holiday shopping trends we can expect overthe next few months. Big Blue says that mobileretail traffic will more than double this holidayseason. – TechCrunch 11/4/2011
  • 21. 83% of US adults own a cell phone 35% of US adults own a smartphone 58% of US smartphone owners use at least one type of geosocial or location based serviceThe Pew Research Center ‘s Internet & American Life Project : April 26 – May 22, 2011
  • 22. Is Geo-fencing the future?
  • 23. SquareUp Card Case taking it to the next level with new iOS5 geo- fencing capabilities.now processing $11 million a day in mobile payments
  • 24. My strategy for social media is… My strategy for mobile is…
  • 25. Thank You Phil Buckley@1918 on Twitter mawebgeek on YouTubepbuckley on LinkedIn 1918 on Google+philipbuckley on Facebook 1918 on PlurkPhil B on Yelp mawebgeek on Flickrphil-buckley on Quora pbuckley@capstrat.com