How Social Media Can Save the Newspaper Industry

Looking Back

How did we get to the point that we're at today?

Saving The Newspaper Industry Love Your Audience

Social Media
By 2010 Generation Y will outnumber Baby Boomers 96% of Gen Y has joined a social network Social Media has overtaken porn as the #1 activity on the web

Facebook has over 300,000,000 users 71% of Gen Y are online more than 2 hours each day 48% spend that much time watching television More than 1,500,000 pieces of content are shared on Facebook. DAILY

Today, I'm proud to say that we have been serving well over a billion views a day on YouTube. - Oct. 9, 2009 YouTube is the world's second largest search service

Dell claims to have earned $3 million via Twitter Twitter's growth in the last year has been over 1,000%

The Twitter Tim.es

Janis Krums snaps a photo with his iPhone from a passenger ferry and uploads it to TwitPic There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy Iranian election was so big on Twitter, the federal goverment asked the company to make sure service stayed up and available. All Iranian election news was pushed aside when news of Michael Jackson's death took over. The Real-Time Web

The mobile device will be the world's primary connection tool to the Internet in 2020 The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred times smaller Than the one computer at MIT in 1965 93% of US adults own a cell phone

How many text messages does the average American teen send each month? a. 584 b. 1,150 c. 1,612 d. 2,272 Brady James of Los Angeles, CA sent 217,541 text messages in March 2009 Who are you trying to reach?

24 of the 25 largest newspapers are experiencing record declines in circulation Television advertising revenue is down over 10% Radio advertising revenue is down over 11% Magazine advertising revenue is down almost 15% Online advertising revenue is up over 9% Mobile advertising is up over 18% 47% of broadcast television viewers say they would pay for ad-less programming. Is the future Ad-less?

There are over 200 million Blogs 54% of bloggers blog or tweet daily 25% of search results for the World's Top 20 brands are links to User-Generated Content 34% of bloggers post opinions about products & brands

Can we afford to not participate?

How Social Media Can Save the Newspaper Industry

by Phil Buckley on Nov 10, 2009

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