Everything you know about          SEO is wrongSeptember 2012                                                       Phil B...
The Old SEO Home
What’s changed?February 23, 2011 – Panda 1.0A major algorithm update hitsites hard, affecting up to 12% ofsearch. Panda se...
The +1 Button — March 30, 2011      Panda 2.0 — April 11, 2011     Schema.org — June 2, 2011       Google+ — June 28, 2011...
What do we know?8 events tracked = 1.6% of 516 changes, 0.28% of 2,800 tests                 This slide was lifted directl...
Search + Your World — January 10, 2012          Ads Above The Fold — January 19, 2012                Venice — February 27,...
Wait…                7-Result SERPs ?from http://searchengineland.com/7-new-10-google-showing-fewer-results-131006
Long-term domain diversityGradual decline with 2 large drops: (1) Penguin & (2) “Bigfoot”              This slide was lift...
What’s a normal day for Google?          79.7%          of SERPs change          every 24 hours     1,000 SERPs over 2 mon...
But an awesome site is still      enough right?
John Mueller         Senior Google Webmaster Trend Analyst         Google Webmaster Central“Its one thing to have a fantas...
Can scrapers still compete?
Are you ready to do SEO   without knowing whatkeywords are driving traffic?
Not provided45% of my search traffic comes in as “not provided”
Shit just got real.
YOU HAVE TO BE
STRATEGY TACTICSCONCEPTSKEYWORDS
NFL.comNew York        New        Cleveland Giants        England      Browns               Patriots  10,000        8,000 ...
The Drop off
Get your content ready
F.A.Q.Should I do SEO myselfwhile running my business?No.What should I focus on?Content.When is the next SEOMeetup?October...
Thank you for coming Special thanks to our sponsors:
Everything you know about SEO is wrong
Everything you know about SEO is wrong
Everything you know about SEO is wrong
Everything you know about SEO is wrong
Everything you know about SEO is wrong
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Everything you know about SEO is wrong

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SEO has changed dramatically over the past 18 months. If you are still working under assumptions that are a year old, you are probably doing more harm than good.

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  • This was life as an SEO the last 18 months
  • Everything you know about SEO is wrong

    1. 1. Everything you know about SEO is wrongSeptember 2012 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
    2. 2. The Old SEO Home
    3. 3. What’s changed?February 23, 2011 – Panda 1.0A major algorithm update hitsites hard, affecting up to 12% ofsearch. Panda seemed to crackdown on thin content, contentfarms, sites with high ad-to-content ratios, and a number ofother quality issues.
    4. 4. The +1 Button — March 30, 2011 Panda 2.0 — April 11, 2011 Schema.org — June 2, 2011 Google+ — June 28, 2011 Expanded Sitelinks — August 16, 2011516 Algo Updates — September 21, 2011This wasnt an update, but it was an amazing revelation.Google CEO Eric Schmidt told Congress that Google made516 updates in 2010. Query Encryption — October 18, 2011Freshness Update — November 3, 2011
    5. 5. What do we know?8 events tracked = 1.6% of 516 changes, 0.28% of 2,800 tests This slide was lifted directly from Dr. Pete’s MozCon presentation
    6. 6. Search + Your World — January 10, 2012 Ads Above The Fold — January 19, 2012 Venice — February 27, 2012 Penguin — April 24, 2012After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the"Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number ofspam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. Knowledge Graph — May 16, 2012 Panda 3.7 — June 8, 2012 Link Warning Confusion — July 19, 2012 DMCA Penalty — August 10, 2012 7-Result SERPs — August 14, 2012
    7. 7. Wait… 7-Result SERPs ?from http://searchengineland.com/7-new-10-google-showing-fewer-results-131006
    8. 8. Long-term domain diversityGradual decline with 2 large drops: (1) Penguin & (2) “Bigfoot” This slide was lifted directly from Dr. Pete’s MozCon presentation
    9. 9. What’s a normal day for Google? 79.7% of SERPs change every 24 hours 1,000 SERPs over 2 months (May + June 2012) This slide was lifted directly from Dr. Pete’s MozCon presentation
    10. 10. But an awesome site is still enough right?
    11. 11. John Mueller Senior Google Webmaster Trend Analyst Google Webmaster Central“Its one thing to have a fantasticwebsite, but search engines generallyneed a bit more to be able to confirmthat, and to rank your site - your content -appropriately.”
    12. 12. Can scrapers still compete?
    13. 13. Are you ready to do SEO without knowing whatkeywords are driving traffic?
    14. 14. Not provided45% of my search traffic comes in as “not provided”
    15. 15. Shit just got real.
    16. 16. YOU HAVE TO BE
    17. 17. STRATEGY TACTICSCONCEPTSKEYWORDS
    18. 18. NFL.comNew York New Cleveland Giants England Browns Patriots 10,000 8,000 1,000Eli Manning Tom Brady Colt McCoy 5,000 5,000 300
    19. 19. The Drop off
    20. 20. Get your content ready
    21. 21. F.A.Q.Should I do SEO myselfwhile running my business?No.What should I focus on?Content.When is the next SEOMeetup?October 30th. Live site audit(s).
    22. 22. Thank you for coming Special thanks to our sponsors:

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