• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Everything you know about SEO is wrong
 

Everything you know about SEO is wrong

on

  • 1,110 views

SEO has changed dramatically over the past 18 months. If you are still working under assumptions that are a year old, you are probably doing more harm than good.

SEO has changed dramatically over the past 18 months. If you are still working under assumptions that are a year old, you are probably doing more harm than good.

Statistics

Views

Total Views
1,110
Views on SlideShare
1,097
Embed Views
13

Actions

Likes
4
Downloads
0
Comments
0

2 Embeds 13

https://twitter.com 12
http://kred.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • This was life as an SEO the last 18 months

Everything you know about SEO is wrong Everything you know about SEO is wrong Presentation Transcript

  • Everything you know about SEO is wrongSeptember 2012 Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
  • The Old SEO Home
  • What’s changed?February 23, 2011 – Panda 1.0A major algorithm update hitsites hard, affecting up to 12% ofsearch. Panda seemed to crackdown on thin content, contentfarms, sites with high ad-to-content ratios, and a number ofother quality issues.
  • The +1 Button — March 30, 2011 Panda 2.0 — April 11, 2011 Schema.org — June 2, 2011 Google+ — June 28, 2011 Expanded Sitelinks — August 16, 2011516 Algo Updates — September 21, 2011This wasnt an update, but it was an amazing revelation.Google CEO Eric Schmidt told Congress that Google made516 updates in 2010. Query Encryption — October 18, 2011Freshness Update — November 3, 2011
  • What do we know?8 events tracked = 1.6% of 516 changes, 0.28% of 2,800 tests This slide was lifted directly from Dr. Pete’s MozCon presentation
  • Search + Your World — January 10, 2012 Ads Above The Fold — January 19, 2012 Venice — February 27, 2012 Penguin — April 24, 2012After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the"Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number ofspam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. Knowledge Graph — May 16, 2012 Panda 3.7 — June 8, 2012 Link Warning Confusion — July 19, 2012 DMCA Penalty — August 10, 2012 7-Result SERPs — August 14, 2012
  • Wait… 7-Result SERPs ?from http://searchengineland.com/7-new-10-google-showing-fewer-results-131006
  • Long-term domain diversityGradual decline with 2 large drops: (1) Penguin & (2) “Bigfoot” This slide was lifted directly from Dr. Pete’s MozCon presentation
  • What’s a normal day for Google? 79.7% of SERPs change every 24 hours 1,000 SERPs over 2 months (May + June 2012) This slide was lifted directly from Dr. Pete’s MozCon presentation
  • But an awesome site is still enough right?
  • John Mueller Senior Google Webmaster Trend Analyst Google Webmaster Central“Its one thing to have a fantasticwebsite, but search engines generallyneed a bit more to be able to confirmthat, and to rank your site - your content -appropriately.”
  • Can scrapers still compete?
  • Are you ready to do SEO without knowing whatkeywords are driving traffic?
  • Not provided45% of my search traffic comes in as “not provided”
  • Shit just got real.
  • YOU HAVE TO BE
  • STRATEGY TACTICSCONCEPTSKEYWORDS
  • NFL.comNew York New Cleveland Giants England Browns Patriots 10,000 8,000 1,000Eli Manning Tom Brady Colt McCoy 5,000 5,000 300
  • The Drop off
  • Get your content ready
  • F.A.Q.Should I do SEO myselfwhile running my business?No.What should I focus on?Content.When is the next SEOMeetup?October 30th. Live site audit(s).
  • Thank you for coming Special thanks to our sponsors: