Raleigh SEO Meetup presentation on Essential SEO Tools of the Trade.
No doubt you've heard us talk about Webmaster Tools, Google Analytics, .htaccess files, xml sitemaps and robots.txt.
This is the month we will cover all that stuff so that you will understand it and more importantly, be able to use them in a way to help your site.
This isn't geeky stuff, it's essentials. If you aren't looking at the way your site is performing you are missing an easy win.