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Developer Grade SEO - part II
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Developer Grade SEO - part II

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This is an expanded and revised version of my previous Developer Grade SEO presentation.

This is an expanded and revised version of my previous Developer Grade SEO presentation.

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    Developer Grade SEO - part II Developer Grade SEO - part II Presentation Transcript

    • Developer Grade SEO
      Phil Buckley
      Twitter: @1918
    • <presentation>
      <meta name="author" content= "Phil Buckley" />
      <meta name= "description" content= "Developer Grade SEO" />
      <meta name= "keywords" content= "web development, SEO, canonicalization, .htaccess, validation, html5, clean code, ajax, Google, semantic markup" />
    • Is this you?
    • Mind map of the SEO process
    • Why can’t we all just get along
    • Start at the beginning
      What is the purpose of the site?
      If you can’t answer this question – hit the STOP button!
    • Oh no you didn’t!
      <meta name=“robots" content=“noindex">
      User-agent: *
      Disallow: /
      Make sure you didn’t do something really simple, yet tragic
    • Canonicalization
      wwwvs.non-www
      <link rel="canonical" href=" http://www.1918.com/free-seo-classes-in-raleigh/" />
    • .htaccess
      # universal www canonicalization
      # remove www prefix for all urls
      RewriteEngine On
      RewriteBase /
      RewriteCond %{HTTP_HOST} !^1918.com$ [NC]
      RewriteRule ^(.*)$ http://1918.com/$1 [R=301,L]
    • Step 1. Validation
    • What is the current standard?
      XHTML 1.1 became a W3C Recommendation on May 31, 2001.
      CSS 2 became a W3C Recommendation on June 7, 2011.
      <?xml version="1.0" encoding="UTF-8"?>
      <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">
      <html version="-//W3C//DTD XHTML 1.1//EN"
      xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.w3.org/1999/xhtml
      http://www.w3.org/MarkUp/SCHEMA/xhtml11.xsd" >
      <head>
      <title>Virtual Library</title>
      </head>
      <body>
      <p>Content is <a href="http://example.org/">good</a>.</p>
      </body>
      </html>
    • What about HTML5?
    • Keep your code clean
      <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">
      Do you see why this is WRONG?
    • Elementary Don’ts
      <a href=“foo.html”>click here</a>
      <imgsrc=“bar.jpg” alt=“” />
      <title>home</title>
      Missed opportunity
      Unforgivable
      Missed opportunity
    • Divitis
    • Cured
    • Do you style your markup this beautifully?
      What is a search signal?
    • Do you love the unix command prompt?
    • How to think like a robot
    • What about my awesome web 2.0 ajaxiness?
    • How are you writing your ajax?
      <a href=“#”>Click Me</a>
      <a href=“javascript:someFunction(‘somepage.html#parameter=1’)”>
    • The Hijax Approach
      No javascript? You get this
      <a href=“somepage.html?parameter=1”onclick=“someFunction(‘somepage.html#parameter=1’); return false”>
      Got javascript? You get this
      This doesn’t work if you are trying to serve dynamic content
    • How Google wants you to write your ajax
      They want AJAX content crawlable without executing JavaScript
      <a href=“http://example.com/page?query#!state”>
      Special Hash Fragment
      http://example.com/page?query&_escaped_fragment_=state
    • RDFa, Rich Snippets, Microdata & other delights
      <div itemscopeitemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Bob Smith</span> but people call me <span itemprop="nickname">Smithy</span>. Here is my home page: <a href="http://www.example.com" itemprop="url">www.example.com</a> I live in Albuquerque, NM and work as an <span itemprop="title">engineer</span> at <span itemprop="affiliation">ACME Corp</span>. </div>
    • The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web.
      It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.
    • What is Semantic Markup, or Meta-Data?
      Meta-data can be a difficult concept to grasp. So for example, here is some regular data:
      (+1)212 867 5309
      Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything!
      So that’s where meta-data comes in.
      <span class=”telephone”>(+1)212 867 5309</span>
    • Wait, didn’t Google say something else a few years ago?
    • Opportunity to build it right into the template
    • Elementary Do’s
      Author meta
      Published date meta
      Taken from Danny Sullivan’s Daggle.com blog site
    • Meta data can make a big impact in search results
      Taken from a Google search for Danny Sullivan
    • How SEO’s and Developers will be in the future
    • F.A.Q.
      Do I have to do this stuff to rank well?
      No.
      Would my time be better spent doing other SEO tasks?
      Possibly.
      If I ask my development team to do this they’ll punch me in the face!
      Possibly.
    • </presentation>
      <thankyou>
      Phil Buckley
      1918
      phil@1918.com
      </thankyou>