Developer Grade SEO - part II

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This is an expanded and revised version of my previous Developer Grade SEO presentation.

This is an expanded and revised version of my previous Developer Grade SEO presentation.

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  • 1. Developer Grade SEO
    Phil Buckley
    Twitter: @1918
  • 2. <presentation>
    <meta name="author" content= "Phil Buckley" />
    <meta name= "description" content= "Developer Grade SEO" />
    <meta name= "keywords" content= "web development, SEO, canonicalization, .htaccess, validation, html5, clean code, ajax, Google, semantic markup" />
  • 3.
  • 4. Is this you?
  • 5. Mind map of the SEO process
  • 6. Why can’t we all just get along
  • 7. Start at the beginning
    What is the purpose of the site?
    If you can’t answer this question – hit the STOP button!
  • 8. Oh no you didn’t!
    <meta name=“robots" content=“noindex">
    User-agent: *
    Disallow: /
    Make sure you didn’t do something really simple, yet tragic
  • 9. Canonicalization
    wwwvs.non-www
    <link rel="canonical" href=" http://www.1918.com/free-seo-classes-in-raleigh/" />
  • 10. .htaccess
    # universal www canonicalization
    # remove www prefix for all urls
    RewriteEngine On
    RewriteBase /
    RewriteCond %{HTTP_HOST} !^1918.com$ [NC]
    RewriteRule ^(.*)$ http://1918.com/$1 [R=301,L]
  • 11. Step 1. Validation
  • 12.
  • 13. What is the current standard?
    XHTML 1.1 became a W3C Recommendation on May 31, 2001.
    CSS 2 became a W3C Recommendation on June 7, 2011.
    <?xml version="1.0" encoding="UTF-8"?>
    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">
    <html version="-//W3C//DTD XHTML 1.1//EN"
    xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.w3.org/1999/xhtml
    http://www.w3.org/MarkUp/SCHEMA/xhtml11.xsd" >
    <head>
    <title>Virtual Library</title>
    </head>
    <body>
    <p>Content is <a href="http://example.org/">good</a>.</p>
    </body>
    </html>
  • 14. What about HTML5?
  • 15. Keep your code clean
    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">
    Do you see why this is WRONG?
  • 16. Elementary Don’ts
    <a href=“foo.html”>click here</a>
    <imgsrc=“bar.jpg” alt=“” />
    <title>home</title>
    Missed opportunity
    Unforgivable
    Missed opportunity
  • 17. Divitis
  • 18. Cured
  • 19. Do you style your markup this beautifully?
    What is a search signal?
  • 20. Do you love the unix command prompt?
  • 21. How to think like a robot
  • 22. What about my awesome web 2.0 ajaxiness?
  • 23. How are you writing your ajax?
    <a href=“#”>Click Me</a>
    <a href=“javascript:someFunction(‘somepage.html#parameter=1’)”>
  • 24. The Hijax Approach
    No javascript? You get this
    <a href=“somepage.html?parameter=1”onclick=“someFunction(‘somepage.html#parameter=1’); return false”>
    Got javascript? You get this
    This doesn’t work if you are trying to serve dynamic content
  • 25. How Google wants you to write your ajax
    They want AJAX content crawlable without executing JavaScript
    <a href=“http://example.com/page?query#!state”>
    Special Hash Fragment
    http://example.com/page?query&_escaped_fragment_=state
  • 26. RDFa, Rich Snippets, Microdata & other delights
    <div itemscopeitemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Bob Smith</span> but people call me <span itemprop="nickname">Smithy</span>. Here is my home page: <a href="http://www.example.com" itemprop="url">www.example.com</a> I live in Albuquerque, NM and work as an <span itemprop="title">engineer</span> at <span itemprop="affiliation">ACME Corp</span>. </div>
  • 27. The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web.
    It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.
  • 28. What is Semantic Markup, or Meta-Data?
    Meta-data can be a difficult concept to grasp. So for example, here is some regular data:
    (+1)212 867 5309
    Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything!
    So that’s where meta-data comes in.
    <span class=”telephone”>(+1)212 867 5309</span>
  • 29.
  • 30.
  • 31.
  • 32. Wait, didn’t Google say something else a few years ago?
  • 33. Opportunity to build it right into the template
  • 34. Elementary Do’s
    Author meta
    Published date meta
    Taken from Danny Sullivan’s Daggle.com blog site
  • 35. Meta data can make a big impact in search results
    Taken from a Google search for Danny Sullivan
  • 36. How SEO’s and Developers will be in the future
  • 37. F.A.Q.
    Do I have to do this stuff to rank well?
    No.
    Would my time be better spent doing other SEO tasks?
    Possibly.
    If I ask my development team to do this they’ll punch me in the face!
    Possibly.
  • 38. </presentation>
    <thankyou>
    Phil Buckley
    1918
    phil@1918.com
    </thankyou>