Developer Grade SEO - part II

Developer Grade SEO
Phil Buckley
Twitter: @1918

Is this you?

Mind map of the SEO process

Why can’t we all just get along

Start at the beginning
What is the purpose of the site?
If you can’t answer this question – hit the STOP button!

Oh no you didn’t!
<meta name=“robots" content=“noindex">
User-agent: *
Disallow: /
Make sure you didn’t do something really simple, yet tragic

Canonicalization
wwwvs.non-www
<link rel="canonical" href=" http://www.1918.com/free-seo-classes-in-raleigh/" />

.htaccess
# universal www canonicalization
# remove www prefix for all urls
RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^1918.com$ [NC]
RewriteRule ^(.*)$ http://1918.com/$1 [R=301,L]

Step 1. Validation

What is the current standard?
XHTML 1.1 became a W3C Recommendation on May 31, 2001.
CSS 2 became a W3C Recommendation on June 7, 2011.
<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd">
<html version="-//W3C//DTD XHTML 1.1//EN"
xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.w3.org/1999/xhtml
http://www.w3.org/MarkUp/SCHEMA/xhtml11.xsd" >
<head>
<title>Virtual Library</title>
</head>
<body>
Content is <a href="http://example.org/">good</a>.
</body>
</html>

What about HTML5?

Keep your code clean
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">
Do you see why this is WRONG?

Elementary Don’ts
<a href=“foo.html”>click here</a>
<imgsrc=“bar.jpg” alt=“” />
<title>home</title>
Missed opportunity
Unforgivable
Missed opportunity

Divitis

Do you style your markup this beautifully?
What is a search signal?

Do you love the unix command prompt?

How to think like a robot

What about my awesome web 2.0 ajaxiness?

How are you writing your ajax?
<a href=“#”>Click Me</a>
<a href=“javascript:someFunction(‘somepage.html#parameter=1’)”>

The Hijax Approach
No javascript? You get this
<a href=“somepage.html?parameter=1”onclick=“someFunction(‘somepage.html#parameter=1’); return false”>
Got javascript? You get this
This doesn’t work if you are trying to serve dynamic content

How Google wants you to write your ajax
They want AJAX content crawlable without executing JavaScript
<a href=“http://example.com/page?query#!state”>
Special Hash Fragment
http://example.com/page?query&_escaped_fragment_=state

RDFa, Rich Snippets, Microdata & other delights
<div itemscopeitemtype="http://data-vocabulary.org/Person"> My name is Bob Smith but people call me Smithy. Here is my home page: <a href="http://www.example.com" itemprop="url">www.example.com</a> I live in Albuquerque, NM and work as an engineer at ACME Corp. </div>

The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web.
It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.

What is Semantic Markup, or Meta-Data?
Meta-data can be a difficult concept to grasp. So for example, here is some regular data:
(+1)212 867 5309
Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything!
So that’s where meta-data comes in.
(+1)212 867 5309

Wait, didn’t Google say something else a few years ago?

Opportunity to build it right into the template

Elementary Do’s
Author meta
Published date meta
Taken from Danny Sullivan’s Daggle.com blog site

Meta data can make a big impact in search results
Taken from a Google search for Danny Sullivan

How SEO’s and Developers will be in the future

F.A.Q.
Do I have to do this stuff to rank well?
No.
Would my time be better spent doing other SEO tasks?
Possibly.
If I ask my development team to do this they’ll punch me in the face!
Possibly.

</presentation>
<thankyou>
Phil Buckley
1918
phil@1918.com
</thankyou>

http://www.1918.com	161
http://translate.googleusercontent.com	4
http://twitter.com	1
http://www.my.1918.com	1
http://paper.li	1
http://www.1918.com HTTP	1
http://a0.twimg.com	1

Developer Grade SEO - part II

by Phil Buckley on Oct 06, 2011

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Developer Grade SEO - part II — Presentation Transcript