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Developer Grade SEO


Slides from The Raleigh SEO Meetup where we looked at better ways to bake good seo practices directly into your html code

Slides from The Raleigh SEO Meetup where we looked at better ways to bake good seo practices directly into your html code

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  • Still the most powerful signals… links, powerful and plentiful links


  • 1. Developer Grade SEO
    July 2011
    Phil Buckley
    SEO – What You Need To Know Raleigh SEO Meetup Group
    Twitter: @1918
  • 2.
  • 3. Is this you?
  • 4. Mind map of the SEO process
  • 5. Oh no you didn’t!
    <meta name=“robots" content=“noindex">
    User-agent: *
    Disallow: /
    Make sure you didn’t do something really simple, yet tragic
  • 6. Canonicalization
    <link rel="canonical" href="" />
  • 7. Step 1. Validation
  • 8.
  • 9. What is the current standard?
    XHTML 1.1 became a W3C Recommendation on May 31, 2001.
    CSS 2 became a W3C Recommendation on June 7, 2011.
    <?xml version="1.0" encoding="UTF-8"?>
    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "">
    <html version="-//W3C//DTD XHTML 1.1//EN"
    xmlns="" xml:lang="en" xmlns:xsi="" xsi:schemaLocation="" >
    <title>Virtual Library</title>
    <p>Content is <a href="">good</a>.</p>
  • 10. What about HTML5?
  • 11. Keep your code clean
    <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">
    Do you see why this is WRONG?
  • 12. Elementary Don’ts
    <a href=“foo.html”>click here</a>
    <imgsrc=“bar.jpg” alt=“” />
    Site Developed by <a href=“”>me</a>
    Missed opportunity
    Missed opportunity +
    Don’t do this
  • 13. The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web.
    It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.
  • 14. What is Semantic Markup, or Meta-Data?
    Meta-data can be a difficult concept to grasp. So for example, here is some regular data:
    (+1)919 829 3518
    Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything!
    So that’s where meta-data comes in.
    <span class=”telephone”>(+1)919 829 3518</span>
  • 15. Meta, Micro, RFDa, Rich-snippets &
    We’ll get back to that in a little bit
  • 16. Divitis
  • 17. Cured
  • 18. Do you style your markup this beautifully?
    What is a search signal?
  • 19. Do you love the unix command prompt?
  • 20. How to think like a robot
  • 21. Meta, Micro, RFDa, Rich-snippets &
    Ok, we’re back to the good stuff now
  • 22.
  • 23.
  • 24.
  • 25. Wait, didn’t Google say something else a few years ago?
  • 26. Wait, didn’t Google say something else a few years ago?
  • 27. Wait, didn’t Google say something else a few years ago?
  • 28. Opportunity to build it right into the template
  • 29. Opportunity to build it right into the template
  • 30. Elementary Do’s
    Author meta
    Published date meta
    Taken from Danny Sullivan’s blog site
  • 31. Meta data can make a big impact in search results
    Taken from a Google search for Danny Sullivan
  • 32. F.A.Q.
    Do I really have to do this stuff to rank?
    Would my time be better spent doing other SEO tasks?
    If I ask my development team to do this stuff they’ll punch me in the face!
    Possibly. When you get off the floor, hire one of the developers here tonight to replace them.
  • 33. Thank You
    Special thanks to our sponsors:
    Coalmarch Productions for keeping this meetup FREE!
    Thee Design Studio for providing the food & drinks
    For the delicious custom made SEO cupcakes
    for letting us use their cool space