Module 3

641 views
606 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
641
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Module 3

  1. 1. Planning Business MessagesCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 1
  2. 2. The Three-Step Process Planning Writing Completing Analyze Situation Adapt to Revise the AudienceGather Information Produce Select Medium Proofread Compose Get Organized the Message DistributeCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 2
  3. 3. Organizing the Message 50% Planning 25% Writing 25% CompletingCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 3
  4. 4. Analyzing the Situation Who is the What is the audience? purpose?Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 4
  5. 5. Define Your Purpose General Purpose Specific Purpose To Inform Your Goals To Persuade Audience Thoughts To Collaborate Audience ActionsCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 5
  6. 6. Analyze Your Purpose Will anything change? Is the purpose realistic? Is the timing right? Is the purpose acceptable?Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 6
  7. 7. Profile Your Audience Primary Members Size and location CompositionCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 7
  8. 8. Profile Your Audience Knowledge Level Expectations Probable ReactionCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 8
  9. 9. Gather Information Views of Others Company Documents Coworkers or Customers Audience InputCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 9
  10. 10. Uncover Audience Needs Required Information Accurate Ethical PertinentCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 10
  11. 11. Select the Medium Oral Written Visual ElectronicCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 11
  12. 12. Oral Communication • Conversations • Interviews • Speeches • Presentations • MeetingsCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 12
  13. 13. Written Communication Memos Letters Reports ProposalsCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 13
  14. 14. Visual Communication Communicate fast Clarify complexity Overcome barriers Expedite memoryCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 14
  15. 15. Electronic Communication Oral Media Written Media Visual MediaCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 15
  16. 16. Choosing the Right Medium Media Message Media Richness Formality Limitations Sender Urgency Audience Intentions and Cost PreferencesCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 16
  17. 17. Organizing the Message Promote Productivity Boost Understanding Increase Acceptance Save Audience TimeCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 17
  18. 18. Defining the Main Idea Overall Subject of The Topic the Message Specific Statement The Main Idea About the TopicCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 18
  19. 19. Generating Brainstorming Creativity Journalistic Approach Questions & Answers Storyteller’s Tour Mind MappingCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 19
  20. 20. Limiting Message Scope Length Issues Support Points Audience Research Attitude DepthCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 20
  21. 21. Choosing the Approach Direct Approach Indirect Approach (Deductive) (Inductive) Audience Reaction Message Length Message TypeCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 21
  22. 22. Outlining the Content Alphanumeric DecimalI. First Major Point 1.0 First Major Point A. First subpoint 1.1 First subpoint B. Second subpoint 1.2 Second subpoint 1. Evidence 1.2.1 Evidence 2. Evidence 1.2.2 Evidence C. Third subpoint 1.3 Third subpointII. Second Major Point 2.0 Second Major Point A. First subpoint 2.1 First subpoint B. Second subpoint 2.2 Second subpoint Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 22
  23. 23. Basic Message Structure State Main Idea State Major Points Provide EvidenceCopyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 3 - 23

×