Gainprofitincome.com the complete-guide_on_finding_and_using_images_on_your_blogDocument Transcript
gainpro f it inco m e .co m http://www.gainpro fitinco me.co m/using-images-o n-yo ur-blo g/The Complete Guide on Finding and Using Images on Your BlogPhilip A.Images have always been an important element of ourblogs. Other than the f act that they can drive traf f ic f romPinterest or Google image search, images make a blogpost unique, memorable and are also a great emotionaltrigger f or your readers.T here are basically 2 kinds of images you can and shoulduse on your blog:1. Your own images Screenshots Inf ographics – charts, diagrams Personal photos2. Other people’s images Free stock photos Paid imagesIn this post I’m going to share with you a couple of tips on how you can use images in your blog posts and acouple of places where you can f ind free images.Why you should use images in your post s?If haven’t given too much thought on using images in your blog posts, or pages here are a couple of reasonswhy images are important and why you must use them on your blog.Images drive t raf f ic t o your blogPeople coming to your blog can pin your images on Pinterest which in turn can drive a lot of ref erral traf f icback to your blog post. Niches like cooking, f ashion, real-estate get most of their ref erral traf f ic f rom theimages their readers pin on their Pinterest boards.Another way images can drive traf f ic is through Google image search. Just like normal search only on imagesearch all the search results are images. You can easily optimize your images f or image search by putting yourkeyword as the f ilename and including it in the alt tag.Social media sites like Facebook or Google+ generate snippets f or the links you share on them, which includean image f rom your post along with an excerpt of the post. A lot of times that image is what determines peopleto click on your link and visit your post.Images are visual anchors
Let me ask you this: What’s easier f or you to remember, a certain image you’ve seen or a block of text you’veread? T here is nothing that appeals more to our visual memory then an interesting image.Other than the f act that images have to power to make your post distinguishable among the thousands ofblog posts out there, they also make them more memorable.Best part is that images act like an anchor in your readers mind.Images enhance t he message you want t o deliver t o your readersIf you want to emphasize a paragraph in your blog post, a great way to do this, is by putting a relevant imagenext to it. T his works great if you want to deliver your intended message with a bigger, more emotional impact.How t o add images t o your blog post s?Adding images to blog posts or pages in WordPress is very easy, even if you’re a beginner.T he f irst thing you need to do, is to upload the image you want to embed. In your WordPress editor pagesimply click on the Add Media tab right above the text f ormatting tools.Af ter that select upload f iles, here you have the option to drag the image f rom your computer into yourbrowser window or you can browse your computer and select which image you want to upload.For SEO purposes, bef ore you upload your image make sure it hasa descriptive f ilename, such as a keyword that’s relevant to yourblog post.Af ter uploading the image you can add a title, caption, alt tag whichshould never be lef t blank, always insert your keyword here. Youcan also choose the alignment of the image and the URL it pointsto if people click on it.I choose to leave the URL f ield to none or if I want to link tosomething most of the times I’ll place an af f iliate link there.And that’s all there is to it.
Easy, right?Now, if you’re using your own images or photos, all you have to dois upload them and you’re done. But if you want to use other people’s images and photos there are somethings you should know bef ore hand.First of f , Google image search should only be used as an inspiration source f or creating your own images.What you need to know, is that everything online has usage rights and this includes images too.You can either purchase images or you can use them f or f ree under certain terms and conditions.Image usage right s explainedT he most important thing is to always link to the image source whenever you’re using other peoples images.You can add this link right under the image, in the caption box or at the end of your post. A text link with theanchor text “Image Credit” or “Image” will do just f ine. You will notice a link “image” right at the end of the postsin which I’ve used images that were not my own.One other thing is how and where you use these images. For example, some images you are allowed to modif y,or use in a product you’re creating, like an ebook.Here is a simple explanation of image usage rights according to the Creative Commons licenses.At t ribut ion OnlyT he Attribution-Only license allows you to copy, distribute, tweak, buildupon it, use it even commercially as long as you give credit f or the image.As I mentioned earlier in the post you can give credit to an image you use byproviding a link to the original image either below the image in the caption boxor at the end of your post.At t ribut ion-NoDerivsWith this type of license you are f ree to copy and distribute the image evencommercially as long as you do not alter the image in any way and of courseprovide a link to the image source.By altering, I mean you can’t add any text, crop the image, add any ef f ects, butyou can still resize the image according to your needs.At t ribut ion-ShareAlike
T he Attribution-ShareAlike license allows you to f reely alter the image, cropit, add text, Photoshop-it in any way you want. But what you must know is thataf ter you’ve created your new image based on the original one, anyone canuse your image under the same license, only they will be giving credit to you.T his type of license is also used by Wikipedia, which means you can grab anypiece of content and use it f reely as long as you give credit and license it under the same terms.NonCommercial LicensesNonCommercial means you are not allowed to use a piece of work f or commercial purposes. To give you abetter idea of what Commercial and NonCommercial use means, here are a couple of examples f or both.At t ribut ion-NonCommercialT his license has the same terms as the Attribution-Only license, except youare not allowed to use the image f or commercial purposes.At t ribut ion-NonCommercial-ShareAlikeSame as Attribution-ShareAlike, but you can only use images under thislicense non-commercially.At t ribut ion-NonCommercial-NoDerivsT his is the most restrictive type of license. Images licensed under these termscannot be altered(you can resize them) and cannot be used f or commercialpurposes.Where t o f ind f ree images you can use in your blog post s?1. Flickr Creat ive CommonsFlickr is probably the most popular source f or f ree images you can use in your posts. However you need to beaware of the f act that not all images can be used f reely. If you want to f ind images you can use on your blog allyou have to do is go to the advanced search page on Flickr and make sure you tick the “Only searchwithin Creative Commons-licensed content” box right at the bottom of the page.
After downloading an image make sure you rename it so that it includes a keyword your targeting inyour blog post.2. The Wikimedia CommonsWikimedia Commons is the media repository of Wikipedia.org. T he best part about Wikimedia is the f act thatalmost all the images are licensed under the Attribution-ShareAlike license.T his means you can edit the images in anyway you want and even use them commercially as long as you givecredit to the original image.3. Royalt y f ree st ock phot osFree stock photos are licensed under terms similar to the Creative Commons, although you are not necessarilyrequired to link to the image source there are exceptions where a photographer requires people who downloadhis images to notif y and credit him f or the downloaded images.Just to be saf e I recommend you always link back to the image source.T here are a lot of f ree stock photo websites you can choose f rom. T he ones I’ve used the most arestock.xchng, stockvault and Freerange. If you want more f ree stock photo websites here is a list of 25 sitesf or downloading stock images.Over t o YouWell, my f ingers are starting to hurt a bit so I’m going to wrap it up. Feel f ree to share any strategies on howyou’re using images on your own blogs.If you have any advice on using images in blog posts I’d love to hear it. Also if you found this post useful please dome a favor and share it on your social networks, it won’t take you more then a couple of seconds. Thanks.image creditRelat ed Post s 1. WordPress SEO: T he Ultimate Guide