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YPN Social Media Presentation - PowerPoint

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PowerPoint slide show of social media presentation to YPN Bendigo.

PowerPoint slide show of social media presentation to YPN Bendigo.

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Transcript

  • 1. Social Media
  • 2. Phil Gutteridge
    SASI Marketing Group
    Marketing Consultant
    Online Marketing – Last 5 Years
    @philgutteridge
  • 3. Socialnomics Video
  • 4. What is social media?
    Social is the ability to share information quickly and easily within your personal and / or professional network.
    In short ... being connected.
    A social network has always existed, but the way in which it connects has changed dramatically.
  • 5. What is social media?
    Networks can be defined by howyou know the people in the group.
    This can be family, friends, work colleagues, customers, clubs / organisations, etc.
  • 6. What is social media?
    Media is the content that is being shared.
    Is your content worth sharing? Is your content remarkable?
    Content isn’t just words – it can be photos, video, webinars, etc.
  • 7. What is social media?
    If your content is of value to your target audience, people will be willing to share this information with others.
    Within all your marketing efforts, empower your customers to promote your business for you.
  • 8. What is social media?
    Understand the behaviour, not the technology.
    Technology just sped the process up.
  • 9. Where are your manners?
    Social media policy.Purpose and scope.
    The rules of engagement.
    Celebrate the good, accept the bad, but won’t tolerate the ugly.
  • 10. A frame of reference
    Social media strategy.What are your objectives?
    What platforms are to be used?
    How will your efforts be measured?
    What is the tactical approach?
    What is the implementation and timeframe?
  • 11. Tools
    What is assumed to be social media ...
    But don’t forget ...
    More than 300 others
  • 12. Source: http://www.socialnomics.net/2011/08/15/social-network-adoption-infographic/
  • 13.
  • 14. Facebook
    Facebook has over 750 million users worldwide
    250 million access Facebook through a mobile device
    50% of active users log on to Facebookevery day
    In Australia over 9 million people over the age of 18
    Roughly 40% of our population
    Over 33% of women 18 - 34 check Facebookwhen they first wake up
  • 15. It’s mainstream
    Mainstream media:
    • Live to Air Programming
    • 16. Commercial Advertising
    We don’t want you to go to our website,connect with us through Facebook instead
  • 17.
  • 18. Zero Moment of Truth
    Huh?
    FMOT > First moment ... The 7 seconds prior to making a purchase decision.
    SMOT > Second moment ... When back home, did the purchase deliver the promise – yes or no.
  • 19. Zero Moment of Truth
  • 20. Zero Moment of Truth
  • 21. Zero Moment of Truth
    The buying decision journey has changed.
    What was once a message is now a conversation.
    Word of mouth is stronger than ever.
    No MOT is too small.
    The MOTs are meeting.
  • 22. Content within context
    Our approach:
    Goals (Setting the Benchmarks)
    Strategy (Target Market / Value Proposition)
    Tactics (Design, Communicate and Deliver Value)
    Implementation – Paid vs Owned vs Earned Media
    Performance Evaluation
    ROI Analysis
  • 23. Where does social media fit?
    Four key metrics that any business measures:
  • Where does social media fit?
  • 27. What are some of the rules?
    Research the conversations
    Listen, don't just "hear"
    Be real and transparent
    Give them what they want and what they need
    Don't just count followers, count the engagement
    Acknowledge the experiences
  • 28. 5 ways to ensure you never get hired
    1. Digital Dirt
    You may have “digital dirt” lying all over the internet.
    Things like self-incriminating photos, discussions of your drug-induced night out, etc.
    Make the dirt as dirty as possible, soiling all the major networks – Facebook, Twitter, YouTube.
  • 29. 5 ways to ensure you never get hired
    2. Terrible Troll
    Be sure to troll your social networks as much as possible – leaving as many annoying and pointless comments as possible on blogs, Twitter, etc.
    Don’t forget to swear as much as possible.
  • 30. 5 ways to ensure you never get hired
    3. Big Mouth
    Talk about your previous employers in a negative light.
    Talk about how much you hated your last job and how your boss was a “powermonger” and a poor excuse for a manager. If you really want to go all out, bring to light confidential information about your previous employers.
  • 31. 5 ways to ensure you never get hired
    4. Copious contacts and comments
    Add as many sketchy “people” to your networks as possible and solicit strange comments from them.
    It’s especially good if all your “friends” post filthy content on your Facebook wall.
  • 32. 5 ways to ensure you never get hired
    5. Positively Negative
    Keep everything negative.
    Don’t post anything positive – including your achievements, awards, education and skills.
    Source: http://www.prdaily.com/Main/Articles/9184.aspx
  • 33. What employers are finding from profiles
    Positive:
    18% of employers found content on social sites that influenced them to hire a candidate.
    Negative:
    35% of employers found content on social sites that caused them to NOT hire a candidate.
  • 34. What employers are finding from profiles
    Positive:
    50% - A good feel for the candidate’s personality
    39% - Truth about candidate’s professional qualifications
    38% - Creativity
    35% - Communication skills
    15% - Awards and accolades received
  • 35. What employers are finding from profiles
    Negative:
    53% - Provocative / inappropriate photos or information
    44% - Content about them drinking alcohol or drugs
    35% - Bad mouthing previous employers or clients
    29% - Poor communication skills
    24% - Lies about qualifications
  • 36. Thanks
    Downloads
    This presentation:
    www.slideshare.net/philgutteridge/
    Socialnomics 2011 Video:
    http://www.socialnomics.net/2011/07/05/social-media-videos-2011/