What is social media? Social is the ability to share information quickly and easily within your personal and / or professional network. In short ... being connected. A social network has always existed, but the way in which it connects has changed dramatically.
What is social media? Networks can be defined by howyou know the people in the group. This can be family, friends, work colleagues, customers, clubs / organisations, etc.
What is social media? Media is the content that is being shared. Is your content worth sharing? Is your content remarkable? Content isn’t just words – it can be photos, video, webinars, etc.
What is social media? If your content is of value to your target audience, people will be willing to share this information with others. Within all your marketing efforts, empower your customers to promote your business for you.
What is social media? Understand the behaviour, not the technology. Technology just sped the process up.
Where are your manners? Social media policy.Purpose and scope. The rules of engagement. Celebrate the good, accept the bad, but won’t tolerate the ugly.
A frame of reference Social media strategy.What are your objectives? What platforms are to be used? How will your efforts be measured? What is the tactical approach? What is the implementation and timeframe?
Tools What is assumed to be social media ... But don’t forget ... More than 300 others
Facebook Facebook has over 750 million users worldwide 250 million access Facebook through a mobile device 50% of active users log on to Facebookevery day In Australia over 9 million people over the age of 18 Roughly 40% of our population Over 33% of women 18 - 34 check Facebookwhen they first wake up
Zero Moment of Truth The buying decision journey has changed. What was once a message is now a conversation. Word of mouth is stronger than ever. No MOT is too small. The MOTs are meeting.
Content within context Our approach: Goals (Setting the Benchmarks) Strategy (Target Market / Value Proposition) Tactics (Design, Communicate and Deliver Value) Implementation – Paid vs Owned vs Earned Media Performance Evaluation ROI Analysis
Where does social media fit? Four key metrics that any business measures:
What are some of the rules? Research the conversations Listen, don't just "hear" Be real and transparent Give them what they want and what they need Don't just count followers, count the engagement Acknowledge the experiences
5 ways to ensure you never get hired 1. Digital Dirt You may have “digital dirt” lying all over the internet. Things like self-incriminating photos, discussions of your drug-induced night out, etc. Make the dirt as dirty as possible, soiling all the major networks – Facebook, Twitter, YouTube.
5 ways to ensure you never get hired 2. Terrible Troll Be sure to troll your social networks as much as possible – leaving as many annoying and pointless comments as possible on blogs, Twitter, etc. Don’t forget to swear as much as possible.
5 ways to ensure you never get hired 3. Big Mouth Talk about your previous employers in a negative light. Talk about how much you hated your last job and how your boss was a “powermonger” and a poor excuse for a manager. If you really want to go all out, bring to light confidential information about your previous employers.
5 ways to ensure you never get hired 4. Copious contacts and comments Add as many sketchy “people” to your networks as possible and solicit strange comments from them. It’s especially good if all your “friends” post filthy content on your Facebook wall.
5 ways to ensure you never get hired 5. Positively Negative Keep everything negative. Don’t post anything positive – including your achievements, awards, education and skills. Source: http://www.prdaily.com/Main/Articles/9184.aspx
What employers are finding from profiles Positive: 18% of employers found content on social sites that influenced them to hire a candidate. Negative: 35% of employers found content on social sites that caused them to NOT hire a candidate.
What employers are finding from profiles Positive: 50% - A good feel for the candidate’s personality 39% - Truth about candidate’s professional qualifications 38% - Creativity 35% - Communication skills 15% - Awards and accolades received
What employers are finding from profiles Negative: 53% - Provocative / inappropriate photos or information 44% - Content about them drinking alcohol or drugs 35% - Bad mouthing previous employers or clients 29% - Poor communication skills 24% - Lies about qualifications
Thanks Downloads This presentation: www.slideshare.net/philgutteridge/ Socialnomics 2011 Video: http://www.socialnomics.net/2011/07/05/social-media-videos-2011/