Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
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Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak

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Skeptical about Twitter working for you? This brief presentation will show you how to make Twitter work for your personal brand, your corporate brand, and anywhere in between....

Skeptical about Twitter working for you? This brief presentation will show you how to make Twitter work for your personal brand, your corporate brand, and anywhere in between.

I included the key points I covered as words after the photos, as without the points the deck is impossible to follow.

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Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak Presentation Transcript

  • 1. #twitterworks @philgerb
  • 2. Fast Facts About Phil •Hometown: 996 •Navy veteran •Licensed Stock Broker •IT for 15+ Years •Author of 2 Books •Reader of 1000s of books and blogs •Connected to 1000s of people •Always looking to help
  • 3. Start with your purpose Why do you want to use social media?
  • 4. Listen to what people are already saying About you About your brand About your keywords
  • 5. How do you want to be perceived? Brand? Person? Brand+person? Corporate? Character?
  • 6. Manage Your Signal: Noise Ratio Minimum 5:1 Better 10:1 Best 25:1
  • 7. Search.Twitter.Com Search and you shall find!
  • 8. Follow relevant hashtags • #smbmke • #bloodybrunch • #leaderchat • #writechat • #blogchat • #makeupyourownchat
  • 9. Feed Your Friendlies Take care of those who take care of you!
  • 10. #twitterworks @philgerb
  • 11. Photo Credits • Fotolia.com – Question Signs, Listen, Signal:Noise • Avatar slide (L-R): – @steveroesler, some new user, @brandyourself, @pezzettino, @tojosan, @quadgraphics, @yellowledbedder, @douglaskarr, @gradversity, some other new user • Twitter background slide (L-R): – @augieray, @gradversity, @yellowledbedder • Green Question Mark – http://www.flickr.com/photos/mikecogh/3086805262