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Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
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Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak

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Skeptical about Twitter working for you? This brief presentation will show you how to make Twitter work for your personal brand, your corporate brand, and anywhere in between. …

Skeptical about Twitter working for you? This brief presentation will show you how to make Twitter work for your personal brand, your corporate brand, and anywhere in between.

I included the key points I covered as words after the photos, as without the points the deck is impossible to follow.

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Transcript

  • 1. #twitterworks @philgerb
  • 2. Fast Facts About Phil •Hometown: 996 •Navy veteran •Licensed Stock Broker •IT for 15+ Years •Author of 2 Books •Reader of 1000s of books and blogs •Connected to 1000s of people •Always looking to help
  • 3. Start with your purpose Why do you want to use social media?
  • 4. Listen to what people are already saying About you About your brand About your keywords
  • 5. How do you want to be perceived? Brand? Person? Brand+person? Corporate? Character?
  • 6. Manage Your Signal: Noise Ratio Minimum 5:1 Better 10:1 Best 25:1
  • 7. Search.Twitter.Com Search and you shall find!
  • 8. Follow relevant hashtags • #smbmke • #bloodybrunch • #leaderchat • #writechat • #blogchat • #makeupyourownchat
  • 9. Feed Your Friendlies Take care of those who take care of you!
  • 10. #twitterworks @philgerb
  • 11. Photo Credits • Fotolia.com – Question Signs, Listen, Signal:Noise • Avatar slide (L-R): – @steveroesler, some new user, @brandyourself, @pezzettino, @tojosan, @quadgraphics, @yellowledbedder, @douglaskarr, @gradversity, some other new user • Twitter background slide (L-R): – @augieray, @gradversity, @yellowledbedder • Green Question Mark – http://www.flickr.com/photos/mikecogh/3086805262