0
#twitterworks


      @philgerb
Fast Facts About Phil

•Hometown: 996
•Navy veteran
•Licensed Stock Broker
•IT for 15+ Years
•Author of 2 Books
•Reader of...
Start with your purpose

     Why do you want
    to use social media?
Listen to what people are already
             saying
            About you
         About your brand
        About your k...
How do you want to be
     perceived?
           Brand?
          Person?
       Brand+person?
         Corporate?
       ...
Manage Your Signal: Noise Ratio

          Minimum 5:1
           Better 10:1
            Best 25:1
Search.Twitter.Com

Search and you shall find!
Follow relevant hashtags
•   #smbmke
•   #bloodybrunch
•   #leaderchat
•   #writechat
•   #blogchat
•   #makeupyourownchat
Feed Your Friendlies

   Take care of those
  who take care of you!
#twitterworks


      @philgerb
Photo Credits
• Fotolia.com – Question Signs, Listen, Signal:Noise
• Avatar slide (L-R):
  – @steveroesler, some new user,...
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak
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Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak

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Skeptical about Twitter working for you? This brief presentation will show you how to make Twitter work for your personal brand, your corporate brand, and anywhere in between.

I included the key points I covered as words after the photos, as without the points the deck is impossible to follow.

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Transcript of "Twitter Works - Social Media Milwaukee Breakfast with Phil Gerbyshak"

  1. 1. #twitterworks @philgerb
  2. 2. Fast Facts About Phil •Hometown: 996 •Navy veteran •Licensed Stock Broker •IT for 15+ Years •Author of 2 Books •Reader of 1000s of books and blogs •Connected to 1000s of people •Always looking to help
  3. 3. Start with your purpose Why do you want to use social media?
  4. 4. Listen to what people are already saying About you About your brand About your keywords
  5. 5. How do you want to be perceived? Brand? Person? Brand+person? Corporate? Character?
  6. 6. Manage Your Signal: Noise Ratio Minimum 5:1 Better 10:1 Best 25:1
  7. 7. Search.Twitter.Com Search and you shall find!
  8. 8. Follow relevant hashtags • #smbmke • #bloodybrunch • #leaderchat • #writechat • #blogchat • #makeupyourownchat
  9. 9. Feed Your Friendlies Take care of those who take care of you!
  10. 10. #twitterworks @philgerb
  11. 11. Photo Credits • Fotolia.com – Question Signs, Listen, Signal:Noise • Avatar slide (L-R): – @steveroesler, some new user, @brandyourself, @pezzettino, @tojosan, @quadgraphics, @yellowledbedder, @douglaskarr, @gradversity, some other new user • Twitter background slide (L-R): – @augieray, @gradversity, @yellowledbedder • Green Question Mark – http://www.flickr.com/photos/mikecogh/3086805262
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