New Media and You:
Making IT Work For You!
Phil Gerbyshak
President Brew City HDI
HDI Midwest Regional Director

What is New Media?

How have you used
new media?

Why do I use new media?
Research new ideas

Connect with people I know (and need to

know)
Share my ideas

Make a name for myself


Rules of New Media
No silver bullet

More tools than time

Everyone is different

Be YOU – a real person

Push versus Pull – Pull wins

It’s all WIIFM


Let’s Talk About Tools

Google

Google Alerts

Connect Your Network
LinkedIn

Plaxo


Lots of Ways to Share Content
Blogs

Podcasts

Newsletters


Google Reader

140 characters is not
much room to say what
you want to say

Share something small
Twitter

Plurk

Facebook status

Plaxo status


What can you do?
Dabble a bit

Find something you like and learn it well

Share your knowledge with someone

Ask LOTS of questions

Have fun!


Connect with Phil
Username is philgerb on most new media

places
Google “Phil Gerbyshak” to find me all over

the web (popping up in new places)
Email me: president@brewcityhdi.com
