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HDI Local Chapter Officer Social Media 101 - Final Week

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HDI Local Chapter Officer Social Media 101 - Final Week HDI Local Chapter Officer Social Media 101 - Final Week Presentation Transcript

  • HDI LCO Social Media 101
    Final week
    Presented by: Phil Gerbyshak
  • Agenda
    LinkedIn (forgot to include this in email)
    Blogs
    Email marketing
    Event marketing
    Surveys
  • LinkedIn
    What is it?
    Why does it matter?
    How can you use it?
  • What can you use LinkedIn for?
    Contacts
    Events
    Searching for experts
    Ask questions
    Groups
    Connect blog/Twitter/another link
    Amazon Reading list and other apps
  • LinkedIn Lab
    Create a group for your chapter
    Post next meeting information
    Post last meeting notes and link to presentation
    Start a conversation about a topic you are passionate about
  • Blogs
    http://www.commoncraft.com/blogs
  • Blogs and Blog Platforms
    Blog Platforms
    WordPress.com (hosted)
    WordPress.org (self-hosted)
    Blogger
    TypePad
    SquareSpace
  • Blog Lab
    Upload your avatar
    Complete your profile
    Upload a picture
    Link back to your chapter page for your profile
    Add a small bio
    Post about your next meeting
    Post about your last meeting
  • Email marketing
    Newsletters done right
  • Why email marketing?
    CAN Spam
    Formatting
    Easy to maintain
    Can send to many more email addresses at a time
    Higher receive rate
    Increase credibility
  • Email marketing solutions
    Constant Contact
    iContact
    Mailer Mailer
    Many others
    Mail Chimp
  • Why Mail Chimp?
    Free for under 500 users
    Same formatting power as others
    Easy integration with other social sites
    Easy integration with some event marketing
  • Why not Mail Chimp?
    Newer
    Untested delivery rate
    Smaller
    May have less funds to pour in to stay alive and innovate
    Advertising on bottom of messages for free version
  • Email marketing best practices
    21/14/7/1
    Include a picture or 2
    Make it personal
    Find sponsors to make additional $$ for chapter
  • Email Marketing Lab
    Choose a template
    Create a newsletter
    Last meeting
    Next meeting
    Special announcements
    Relevant article(s)
  • Event Marketing
    Event Brite
    Constant Contact
  • Survey Tools
    Survey Monkey
    Constant Contact
  • Tieing it all Together
    It can be done
  • What connects?
    Blog -> Facebook -> Twitter -> LinkedIn -> Event Marketing
  • How to connect them all?
    Lab time!
  • Connect with Phil
    philgerbyshak.com
    phil@philgerbyshak.com
    @philgerb on Twitter
    philgerb just about everywhere there is social media 