Social Media is:
• Technological evolution of human interaction
• Communication tool of today
• Evolving from personal into business use and
the marketplace of the future

What is Social Media?

Why are we here?
• Local chapters are already using Social Media
• Needed guidelines and best practices
• Some officers/chapters need basics of what and how
• Some officers advanced “power users” on leading
edge of using Social Media for local chapters
• Committee formed to explore and formalize ideas
• Resulting white paper on CHKR

Who are we?
Brandon Caudle, Chair
Committee members
Roy Atkinson Marie Clark Eric Euting Phil Gerbyshak Jamie Kuttenkuler
*LinkedIn profile pictures were used in this slide

Why use Social Media?
• This is where the people are:
• Twitter – 9 Million accounts
• LinkedIn – 40 Million accounts
• Facebook – 400 Million accounts
• All ages, not just Gen Y

Why use Social Media?
• Engage members and bridge time between
meetings
• Grow membership
• Increase meeting
attendance
• Find speakers
• Find sponsors

How to use Social Media?
• Need a chapter brand and logo
• Set up accounts
• Use your accounts
• Develop a strategy
• Succession planning

Why Use Social Networking Tools?

LinkedIn
• Respected professional social network
• Easy to create groups, send messages to a
focused audience
FaceBook
• Most popular site
• Links to inline communities and bidirectional
conversation

Twitter
•The “next big thing”
• Short, simple messages with links to drive traffic to
your site
Plaxo
•A good mix of friends and business
•Your “Pulse” can be sent out to your connections
indicating changes

Best Practices
• Use your profile as an elevator pitch for your chapter
• Use each Social Media tool to promote other social
media tools and your website
• Use spell check
• Ask questions to spark conversation and activity on
your page
• See how other businesses and chapters are using
Social Networking tools

Worst Practices
• Concentrating on quantity over quality
• Using the tool only to sell your chapter
• Not having enough people dedicated to keeping
your site updated

Document, Video and Photo Sharing

What to do with Document Sharing?
• Upload slides from presentations
• Pictures of chapter meetings
• Video testimonials
• Post written recap of meeting to
website
• Collaborate with members on a
document

Why use Document and Media Sharing?
• Engages members
• Disperse information to those
that couldn’t attend meetings
• Increases ease of accessing
information and collaboration
• Testimonials to communicate
value and add members

Best Practices
• Consistent usage
• Present information and
slides from meetings
• Maintain professionalism
• Ensure you have rights or
permission to post material
• Obtain feedback on
member needs

Worst Practices
• Offensive material
• Alienating members
• Illegibility
• Broken links
• Stolen information
(non-cited)
• Surveys with no
follow-up

Tools to Use
Document Sharing
• Office Live
• Huddle.net
• Google Docs
• Slideshare Photo Sharing
• Flickr
• Shutterfly
• Snapfish
Video Sharing
• YouTube
• Vimeo

Blogs

Why Blog?
• To reinforce the chapter's Web presence.
• To publicize events, speakers, meetings.
• To deliver content that contributes to
professional development

• To entertain and enlighten all, not just
members
• To broaden the reach of HDI's mission and
message.

Launching Your Blog
• Consider the decision – it’s not a whim
• Make a commitment to keep it up – include
succession planning
• Have an editorial policy
• Use the blog to expand your Web presence
• Tell your story
• Use the best tools at your disposal (maybe your
Web host can host a blog as part of your site)
• Free blog sites are plentiful

Worst Practices
• Plagiarism
• Posting intellectual property without
clearance
• Posting internal business
• Poor writing
• Neglect (70% of blogs are neglected)
• Duplicating effort across media (repurpose
instead)

Best Practices
• Use HDI logos according to guidelines
• Identify the blog as a chapter blog, not just
“HDI”
• Have a bio about your chapter
• Welcome comments as feedback
• Respond to comments with good info – and be
kind
• It’s all about interaction and communication

Newsletters

Old School
• Many people still prefer
newsletters
• Periodic, regular
schedule
• Aggregate information
in one delivery method

Best Practices
• Use a template
• Decide on HTML or
PDFs
• Look to other chapters
and associations for
ideas

Best Practices
• Include educational
content
• Ask vendors and
chapter officers for
articles
• Interview members

Worst Practices
• Not prof-raeding it
befor it is sennt out
• Just throwing
something together
• Stealing
• Selling

Available on CHKR

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Questions?