Facebook and Linkedin Jobseekers

Photo credit: http://www.flickr.com/photos/marcobellucci/3534516458/

LinkedIn and Facebook Help People Know You • 600 million on Facebook • 60 million on LinkedIn • Growing more EVERY DAY!

Today’s Agenda • 30 minutes about LinkedIn • 15 minutes question and answer • 30 minutes about Facebook • 15 minutes question and answer

Fast Facts About Phil •Hometown: 996 •Navy veteran •Licensed Stock Broker •IT for 15+ Years •Author of 2 Books •Reader of 1000s of books and blogs •Connected to 1000s of people •Always looking to help

Photo credit: http://www.flickr.com/photos/sagindie/392416159/

Why does LinkedIn Matter? • 60 million users – A new member joins every second – Executives from all Fortune 500 companies use it • More research on company/people – Frequently there is only imperfect information on a company’s corporate website – Use search to find relevant contacts on the inside – Ask for advice or a consulting arrangement to deepen your offering – Leverage Company Pages to get more information on who works at a company, their background, and other key stats

Few Stats • Average person will hold down 7-8 jobs in their lifetime (US Dept. of Labor) • Average person has 3 e-mail addresses (Direct Marketing Association) • Email address change at rate of 31% per year (Direct Marketing Association)

A Seasoned Social Network 68% 35+ 66% $60k+/year 72% college grads

More on why LinkedIn matters • Reduces blind resume sending – 500 connections can connect you to 3 million people – Connecting to even 1 “super connector” can net you tons of new contacts • Find the decision maker faster – Type in position and company, and you get the right person • Makes your network more visible – See connections right in front of you – Great rolodex for people • Review full profiles – Can review who a person is, how they got to their current position, what school they went to, what they’re reading, who they know and more to build instant rapport – Can share it with a co-worker

A few stories… • Power of Introduction – Phil’s story • Job Seeking – Power of connection • You know…would you mind introducing me? • You and I both know… • You’re interested in… • You’re reading… – Power of a question • I see you had a question about…

Top 10 Navigation Tips • Contacts • Inbox • Introductions • Status Updates • People Search • Groups • Company Search • Answers • Recommendations • Other Applications

Contacts More first level contacts = more second level contacts = more clients you can help

Inbox You control how many messages make it to your e-mail

Introductions Ask for them (and make them) the right way

Status Updates What are you doing or thinking about that can benefit your connections?

People Search By Position Company Industry Title School

Groups • Join ones relevant to your industry • Join ones relevant to your interests • Join ones that contain people you want to connect with

Company Search By • Company Name • Industry • Size of company • Location (narrow down by zip code or city/state)

Answers • Answer questions you know something about • Ask questions when you need help • Suggest other people when you see a question they can help with

Recommendations • Give recommendations to those who deserve it • Ask for a recommendation from those you’ve delighted

Other Applications • Reading List – Share what you’re reading – See what others are reading • Box.net – share – Whitepapers – PDF files – Word documents • Slideshare.net – Great for sharing PowerPoint presentations – Great for seeing other presentations like yours

Any questions? Photo source: http://www.flickr.com/photos/38299630@N05/3635356091/

Why Facebook Matters • People Driven • Lots of users • Connect other applications in • Control access (some)

People Driven Facebook: Built on 1:1 1:many relationships (personal touch)

If Facebook were a country…

It would be the 4th largest country in the world!

Fast Facebook Facts • Users spend over 5 billion minutes on Facebook every day! • Upload over 1 billion pictures and over 10 million videos every day! • Fastest growing audience? – People over 35!

Maximizing Facebook • Blog Import • Video Sharing • Photo Sharing • Status Updates can mirror LinkedIn • People/Company Search

Basics • Create Your Profile • Find People • Connect on a Human Level

Profile Logged In

Non Members View

Friend Finder

WARNING • Do NOT e-mail your entire address book and invite them to Facebook!

Group your Facebook friends

Connect on a Human Level • Status • Photos • Videos • Games

Privacy Settings are Important!

4 types of privacy

Photo source: http://www.flickr.com/photos/mikecogh/3086805262/

Connect with Phil • phil@philgerbyshak.com • http://philgerbyshak.com • http://www.linkedin.com/in/philgerb • http://facebook.com/philgerb

http://www.philgerbyshak.com	70
http://www.slideshare.net	3
http://www.lmodules.com	1
https://access.aarp.org	1

Facebook and Linkedin Jobseekers

by Phil Gerbyshak on Mar 30, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 75

Statistics

Facebook and Linkedin Jobseekers — Presentation Transcript