Create a Facebook Business Page - Step by Step

Facebook Business Pages Phil Gerbyshak Chief Connections Officer Make It Great Institute

Your Business Needs A Business Page Not a Personal Profile

RULES• Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. We have created Facebook Pages to allow organizations to have a presence on Facebook. These Pages are distinct presences, separate from user profiles, and optimized for an organization’s needs to communicate, distribute information/content, engage their fans, and capture new audiences virally through their fan’s recommendations to their friends. Facebook Pages are designed to be a media rich, valuable presence for any artist, business or brand.• If you create a profile for your business, your account may be disabled for violating our Terms of Use. If you have questions about how to best leverage your Facebook Page, please check out our Insider’s Guide or FAQ.

Business Pages NOTs• Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of Facebook’s Terms of Service.• Business pages allow other users to become fans, but access to the individual profile pages are limited.• Business pages do not allow the ability to invite friends – in fact business pages cannot maintain a friends list – they can only maintain a fan list. In fact this feature is disabled on business pages.

Business Pages YESes• Business pages do allow updating your status (which gets shared with your fans)• Business pages allow: pictures, videos, discussion board, application, wall posts, groups and other interactive elements.

Find Your Why

Facebook.com/pages

Step 1

Step 2

Step 3

Brand New Page

Confirmation Email

Parts of a Fan Page Profile• Profile Picture;• Left-column Navigation;• About Box;• Likes — Page Favorites;• Photostrip;• Wall (Custom Tabs).

Profile Pic• If it’s long, is the height justified? The taller the Profile Picture, the farther down the Page it pushes your tab navigation, and you do want to keep your navigation as visible as possible.• Does it work well with the images in the Photostrip?• Does it provide enough visual “weight” to the top-left corner?

Profile Pic Examples 180 x 540

Your Profile Thumbnail is VERY importantIt’s what fans see each time you comment

How to Edit your Thumbnail• Mouse over your Profile Picture and click on the “Change picture” link that appears in the top-right corner of the image. Click the “Edit thumbnail” link below the image in the “Profile picture” screen. As it says, click and drag the image until it looks good to you. Click “Save” and you’re done! 50 x 50

Photostrip Examples

Left Hand Navigation Less is More

What to Include in Navigation• Wall• Events• Welcome• Something customized

Left Hand Navigation

WallCreate some custom content tabs

Use Facebook.com/TabPress2

Content for Fans and Non-Fans

Create a Like Gate

Successful “like gates” 2 parts

Tell fans why

Tell fans how

“Like” Gate (Reveal tab) Notes• Gives People Something to See Upon Landing on your Fan page• Once people like your page, they won’t see it anymore• Use to get e-mail newsletter subscriptions• May scare people away from liking your page (especially if done poorly)

Pre-Like Page Encourages Fans to Like You

Modify Your Landing Tab

Featured Likes• Allows cross promotion AND partnership• Edit Page / Featured allows you to EDIT your Featured Likes• 5 at a time show up

Other tools that can Help You Design Better Business Pages (Little/no programming needed)• Shortstack.com• PageModo.com• FanPageEngine.com• WooBox.com

What to Post• Pictures #1 most shared thing• Videos• Text (almost nobody shares just text)• Links• Events

When to post

Post Regularly On a schedule (2-4 per day)

Monitor Your StatsHelps determine your WHEN

What are and where are the stats?

Facebook Insights Likes

Insights Tabs

Insights Likes

How Often Should You Post?

Post Regularly On a schedule (2-4 per day)

Host an Event!

2 types of events• Online “virtual”• In person

Facebook.com/events

Promotion Promotion Promotion (everywhereOnline AND Offline)

Find Your Why

Sign up at Facebook.com/pages

Fill out your page completely

Post regularly

Create events

Monitor Insights

Keep doing what’s working

Try New Things

How to Get More Likes

Promote it offline At Point of Sale On Business Cards In e-mails

Create a contest (read TOS)

Mention it everywhere online Especially in all employee’s e- mail

Suggest to your friends

Have others suggest it to their friends Get stats and more at woobox.com

Keep trying new things

Phil Gerbyshak phil@philgerbyshak.com http://philgerbyshak.com Facebook.com/PhilGerb or /MakeItGreatInstituteConnect with Phil

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Create a Facebook Business Page - Step by Step

by Phil Gerbyshak on Jan 26, 2012

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