Attain Presentation

722 views
659 views

Published on

Presentation on how Attain works (www.attainim.co.uk) and how it was developed by Parker Sandford (www.parkersandford.com)

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
722
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Attain Presentation

  1. 1. ATTAIN Presentation
  2. 2. Parker Sandford Heritage 10 Years Creative Experience Team Strategic Online Strategic Approach Execution
  3. 3. 10 Years Experience
  4. 4. Creative Team
  5. 5. Strategic Online Approach Blogging/Tweeting Measure Deploy Content Sharing Design & Develop Social Networks Data Segmentation Events & Promotions Free Listings Portals Press Releases Lead Generation Paid Listings Articles Ratings & Reviews Ad Networks Paid Search Affiliates SEO Blogs Scalable Data Building Engaging Brand Messages Integrated Flexible Rich Media Validation Usability Web Standards
  6. 6. Strategic Execution
  7. 7. Marketing Evolution
  8. 8. Digital in Detail @ Internet E-mail Mobile Social
  9. 9. The Internet Internet Users World Wide 2,000,000,000 Internet 1,600,000,000 1,200,000,000 800,000,000 400,000,000 1995 2000 2005 0 2009 45 Million in 1995 to 1.7 Billion in 2009
  10. 10. The Internet Internet User by Continent Internet 252,908,000 179,031,479 738,257,230 Asia Europe 20,970,490 Africa 67,371,700 Oceania / Australia Latin America North America 418,029,796
  11. 11. The Internet • Measured website traffic • Who is looking at what and when Internet • How long they stay on your website • How they found your website • Highlight common routes to products and services
  12. 12. Digital in Detail @ Internet E-mail Mobile Social
  13. 13. E-mail Marketing @ 90 Trillion The number of emails SENT in 2009 E-mail 247 Billion Average number of email per day 200 Billion Average number of SPAM email per day
  14. 14. E-mail Marketing • Inbound and outbound communication @ • Measure campaign effectiveness E-mail • Easily highlight data anomalies • Easy to deploy manually or automatically • Dynamic trigger e-mails (Reactive and Proactive) • High-response rate when relevant to customers
  15. 15. Digital in Detail @ Internet E-mail Mobile Social
  16. 16. Mobile Marketing 150 Million Active users accessing Facebook through mobile Mobile 24 % Of mobile users have a smart phone 2 seconds Time ebay takes to sell 1 item via mobile
  17. 17. Mobile Marketing • Instant messaging • Order/Reservation confirmations Mobile • TXT 2 Buy • Location information • Growing smart phone market • Quick view/response
  18. 18. Digital in Detail @ Internet E-mail Mobile Social
  19. 19. Social Media 27.3 Million Number of tweets on Twitter per day Social 260 Billion Page views on Facebook per month 2.5 Billion Photos uploaded each month to Facebook
  20. 20. Social Media Page View per Month 300 Social 240 180 (Billions) 120 60 LinkedIn Twitter MySpace 0 Facebook
  21. 21. Social Media • Insight into word of mouth • Improve customer experience Social • Conversation tool • Communicate quickly to large audiences • Multi-media (Text, Video, Picture)
  22. 22. Data Explosion
  23. 23. Negatives of Data Lack of integration between Generally not understood departments and systems within companies Difficult to value as a Negatives business asset Out of date quickly Can reflect a poor image on the company
  24. 24. Positives of Data Good information will Timely triggered information + drive good campaigns Improve the Positives customer experience Can really help drive business objectives Understand your customer
  25. 25. How ATTAIN Works
  26. 26. Fragmented data capture data Database store 1 data Database on line 2 tele marketing data Datab ase 3
  27. 27. Single customer view store d a single o nline t customer view a telemarketing
  28. 28. Relevant, targeted messages “buy one book s e get o ne free” e g “20% off m e final bill” data e n “free tennis t e lesson”
  29. 29. One-on-one conversation 1 on 1 Relevant I’ve Bought Simple I am Intereste d I Like
  30. 30. Improved customer experience THANKS FOR REGISTERING
  31. 31. Complete ‘data cycle’ sales s d call centre e e g l m i data online e v store n t e r @ learn

×