Priming Healthcare For Twitter: Leading on Twitter

Priming Healthcare for Twitter An Introduction to Leading on Twitter Phil Baumann, RN CEO, CareVocate LLC @PhilBaumann [email_address]

Twitter: Tiny Is The New Huge

Popular Microblogging

Aggregation Microblogging

Enterprise Microblogging

Image source: Seth Godin Bandwidth Interactivity

"Share and discover what's happening right now, anywhere in the world." "The Pulse of the Planet"

Twitter is to brains... ...what Google is to servers.

Twitter's Growth - Google Trends

Twitter Anatomy 101

The Barebones of Twitter Follow Unfollow Block Tweet 140 Reply @ DM Asymmetrical Relationships

Enter Tweet (Hint: answer a different question than the one Twitter asks) @ = Reply Direct Message (Private) Reverse Chronological Order

@ = Reply

Direct Messages (Private)

Advanced Features & Uses
Twitter’s API (3 rd Party Applications)
Hashtags #
Tiny Hyperlinks
Metrics
Tools & their original uses diverge over time.

Twitter's API (Application Programming/Platform Interface)
Twitter’s interface is limited
API enables alternative user experiences

Twitter’s API Application
Database
Tweets
Follow counts
Controlled Access Request/Call

TweetDeck (Desk-top & Mobile) Groups

Seesmic (Desktop & Web)

HootSuite (Web)

TweetRiver - Premium

The Micro-link Economy
Q: How can long hyperlinks fit into 140 characters?
A: URL Shorteners

http://www.techcrunch.com/2009/07/16/twitters-internal-strategy-laid-bare-to-be-the-pulse-of-the-planet/

http://bit.ly/S90l3

Link Metrics
Integrated into 3 rd Party Applications
User-level link data
Aggregate link data
Real-time Data

People Over Numbers

The Re-Tweet Is Sweet

People You’re Following People Following You Not Necessarily Following Each Other ReTweet (RT) RT

Search: Real-time

Contextualizing Twitter

The Pushbutton Web Pushbutton Sharing

Distributed Messaging Real-time feeds pulled from Twitter to RSS to FriendFeed to Blog

#Hashtags A hashtag demarcates a tweet into a #topic and provides searchable meta-data.

#Healthcare Chats
#HCSM
Healthcare Social Media
Sundays 9pm EDT
@HealthSocMed
#HCMKTG
Healthcare Marketing
Fridays 1pm EDT
@HCMKTG

Twitter in Healthcare

On Twitter, Ask…

… And You Shall Receive

Source: http://ebennett.org/data/ Hospitals Are Adopting

Get Listed: http://ebennett.org/data/ Blogs Are Hard! Tweets Are Easy! Yes, but…

A Brief Strategic Time-out

Live-tweeting Surgery

Twitter & Crisis

CDC & Social Media

“ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”

CDC’s Twitter Metrics

Mayo Clinic on Twitter

Offer Practical Value

Help Find Clinical Trials Link: Using TrialX with Twitter

Suggested Uses
Disaster Alerting & Response
Drug Safety Alerts
Diabetes Management
Medical Crowd-sourcing
Disease Tracking & Resource Connection

Suggested Uses
Post-discharge Patient Support
Recruitment of Health Care Staff
Clinical Trial Awareness
Promoting Healthy Lifestyles
Health Care Marketing

HIPAA
It’s possible to communicate w/o violating HIPAA
Hospitals are tweeting daily w/o complaints
Big Pharma is tweeting (most difficult industry)

HIPAA
Staff Appropriately
Supervise
Audit
Set Policy
Shift Conversation to Another Medium

Warnings
Twitter’s Architectural Problems
Security Risks
Twitter’s Management
Twitter’s Future
Uncertain Business Model

General Tips
Do
Listen, Monitor, Search
Follow appropriately
Engage followers
Respond to replies
Offer value
Retweet interesting content
Thank Followers
Don’t
Spam
Auto-follow
Auto DM (exceptions)
Focus on follower #’s
Ignore followers
Self-boast
Get brandjacked

On Twitter Lead More Than You Follow

Questions?

About Phil Baumann Phil Baumann is CEO of CareVocate LLC, helping clients out with their online presence. Although he is a registered nurse with a background in critical care and drug safety, he actually started his career in enterprise accounting and treasury operations and has been interested in computer technology for over thirty years. He therefore brings a unique and valuable perspective to online collaboration technologies and communities. He blogs at PhilBaumann.com . @PhilBaumann [email_address] 484-362-0451

Disclaimers
Statements expressed are solely those of Phil Baumann on behalf of CareVocate LLC.
Products referenced herein are not sponsored nor endorsed with guarantees nor otherwise warranted.
Participants are encouraged to establish, practice and enforce safe, secure and responsible online policies and procedures.

Copyrights This work is licensed under CC 3.0 – Attribution-Noncommercial-Share Alike 3.0. Please attribute to Phil Baumann with a link to PhilBaumann.com Please refer to Creative Commons for more details (http://creativecommons.org/licenses/by-nc-sa/3.0/us/)

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Priming Healthcare For Twitter: Leading on Twitter

by Phil Baumann on Sep 03, 2009

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