Healthcare Uses of Social Media: Diagnosis and Treatment

Healthcare Uses of Social Media: Diagnosis & Treatment
Phil Baumann, RN
CEO CareVocate LLC
PhilBaumann.com @PhilBaumann

Health is Social Social Is Health

Healthcare Is Technology

Social Media Is Technology

Ergo: Healthcare Must Understand Social Media

What Is Technology?
It’s Like Obscenity :
You Know It When You See It
Except :
You Don’t Always See It

Technology Is More Than: Tools Gadgets Techniques

The Essence of Technology is…

… Revealing
Social Media Is Revealing Things
About Us
Our Institutions
Our Culture
& Media Itself

What Can We Reveal?

Hardware versus Software Or: Why Marketers Are Confused

MEDIA VERSUS MEDIA
Hardware – Old Media
PRINT
RADIO
TV
Software – New Media
CMS – BLOGS, FORUMS
FACEBOOK
TWITTER
YOUTUBE
???

Key Differences
HARDWARE
Stable
Predictable
Small Tweaks >> Little Consequence
SOFTWARE
Unstable
Unpredictable
Small Tweaks >> Huge Ramifications on Ecosystem

Patient Empowerment: Content versus Information

Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind

Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk

4 States of Patient Empowerment

Content Empowers the Mind Information Empowers the Patient

It’s About the Audience , Stupid Conversation Is Just Possible Now

Assess Your Audience On Its Empowerment State. Proceed Accordingly

Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:

How to Do Social Media: The Nursing Process ( ADPIE )
Assess
Diagnose
Plan
Implement/Execute
Evaluate

Vision Mechanics Process

Suggested Uses
Disaster Alerting & Response
Drug Safety Alerts
Diabetes Management
Medical Crowd-sourcing
Disease Tracking & Resource Connection

Suggested Uses
Post-discharge Patient Support
Recruitment of Health Care Staff
Clinical Trial Awareness
Promoting Healthy Lifestyles
Health Care Marketing

Live-tweeting Surgery

CDC & Social Media

“ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”

CDC’s Twitter Metrics

HIPAA Today

21 st Century Health Care Content Connection Community Care

What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries

Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research

Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring

Is Privacy Dead?

Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology

New Legislation
Understanding & recognition of Web’s disruptive powers
Re-think Privacy
Manifest Dignity

Insurance Reform?
Social Media Monitoring
Denial of Insurance
New Regulatory Limits on how social media data is used?

Government 2.OhReally?
How ready are government agencies?
Permission -based Privacy rules
Will Docs & Nurses participate in legislative discussions?

Permission
Permission, Permission Permission
Fully Informed Permission
Volume Control

The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)

Your 1 st Step Isn’t Listening: You Must First Develop….

… Web Position Statement!

Web Position Statement
“ We believe the Web is an ever-evolving Technology and Ideology which:
Influences Patients & Providers in the following ways: ___________.
Changes Publics, Governments, Organizations, Cultures: __________.
The Web impacts Marketing, Communications, Processes: _________.
We believe the opportunities of the Web include ________________.
The challenges we face are ___________________.
Therefore, the Mission of our Web Presence is ________________.”

Health is Social Social Is Health

Twitter Follow Recommendations

@SusannahFox @LeeAase @EdBennett @KentBottles

@Shwen @jonmrich @PharmaGuy @WhyDotPharma

@DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V

Twitter Chatter

@RNchat #RNchat #hcsm - #hcsmeu - #SocPharm

@PhilBaumann PhilBaumann.com

Healthcare Uses of Social Media: Diagnosis and Treatment

by Phil Baumann on May 24, 2010

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