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Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
Healthcare Uses of Social Media: Diagnosis and Treatment
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Healthcare Uses of Social Media: Diagnosis and Treatment

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  • 1. Healthcare Uses of Social Media: Diagnosis & Treatment <ul><li>Phil Baumann, RN </li></ul><ul><li>CEO CareVocate LLC </li></ul>PhilBaumann.com @PhilBaumann
  • 2.  
  • 3. Health is Social Social Is Health
  • 4. Healthcare Is Technology
  • 5. Social Media Is Technology
  • 6. Ergo: Healthcare Must Understand Social Media
  • 7. What Is Technology? <ul><li>It’s Like Obscenity : </li></ul><ul><li>You Know It When You See It </li></ul><ul><li>Except : </li></ul><ul><li>You Don’t Always See It </li></ul>
  • 8. Technology Is More Than: Tools Gadgets Techniques
  • 9. The Essence of Technology is…
  • 10. … Revealing <ul><li>Social Media Is Revealing Things </li></ul><ul><li>About Us </li></ul><ul><li>Our Institutions </li></ul><ul><li>Our Culture </li></ul><ul><li>& Media Itself </li></ul>
  • 11. What Can We Reveal?
  • 12. Hardware versus Software Or: Why Marketers Are Confused
  • 13. MEDIA VERSUS MEDIA <ul><li>Hardware – Old Media </li></ul><ul><li>PRINT </li></ul><ul><li>RADIO </li></ul><ul><li>TV </li></ul><ul><li>Software – New Media </li></ul><ul><li>CMS – BLOGS, FORUMS </li></ul><ul><li>FACEBOOK </li></ul><ul><li>TWITTER </li></ul><ul><li>YOUTUBE </li></ul><ul><li>??? </li></ul>
  • 14. Key Differences <ul><li>HARDWARE </li></ul><ul><li>Stable </li></ul><ul><li>Predictable </li></ul><ul><li>Small Tweaks >> Little Consequence </li></ul><ul><li>SOFTWARE </li></ul><ul><li>Unstable </li></ul><ul><li>Unpredictable </li></ul><ul><li>Small Tweaks >> Huge Ramifications on Ecosystem </li></ul>
  • 15. Patient Empowerment: Content versus Information
  • 16. Content Is… Expression of Knowledge , Experience & Wisdom Created to Change a Mind
  • 17. Information Is… Relevant Data Right Time Right Context Right Process To Make a Decision Based on Risk
  • 18. 4 States of Patient Empowerment
  • 19.  
  • 20. Content Empowers the Mind Information Empowers the Patient
  • 21. It’s About the Audience , Stupid Conversation Is Just Possible Now
  • 22. Assess Your Audience On Its Empowerment State. Proceed Accordingly
  • 23. Master of Content Master of Ceremonies Master of Conversation Lead Your Audience:
  • 24.  
  • 25. How to Do Social Media: The Nursing Process ( ADPIE ) <ul><li>Assess </li></ul><ul><li>Diagnose </li></ul><ul><li>Plan </li></ul><ul><li>Implement/Execute </li></ul><ul><li>Evaluate </li></ul>
  • 26. Vision Mechanics Process
  • 27.  
  • 28. Suggested Uses <ul><li>Disaster Alerting & Response </li></ul><ul><li>Drug Safety Alerts </li></ul><ul><li>Diabetes Management </li></ul><ul><li>Medical Crowd-sourcing </li></ul><ul><li>Disease Tracking & Resource Connection </li></ul>
  • 29. Suggested Uses <ul><li>Post-discharge Patient Support </li></ul><ul><li>Recruitment of Health Care Staff </li></ul><ul><li>Clinical Trial Awareness </li></ul><ul><li>Promoting Healthy Lifestyles </li></ul><ul><li>Health Care Marketing </li></ul>
  • 30. Live-tweeting Surgery
  • 31. CDC & Social Media
  • 32. “ CDC encourages the strategic use of Twitter to effectively and inexpensively reach individuals and partners with timely health and safety information.”
  • 33. CDC’s Twitter Metrics
  • 34. HIPAA Today
  • 35. 21 st Century Health Care Content Connection Community Care
  • 36. What’s the Goal? Safe & Effective Online Presences Freedom of Choice Protect Boundaries
  • 37. Benefits Community meets a basic human need Frees Healthcare Professionals Crowd-sourcing Research
  • 38. Costs Privacy Violations Boundary crossing Dignity Blows Insurance Company & Employer Monitoring
  • 39. Is Privacy Dead?
  • 40. Is Dignity The New Privacy? Technology Will Violate Privacy Vigilant Struggle for Dignity Rights Relationship between People & Technology
  • 41. New Legislation <ul><li>Understanding & recognition of Web’s disruptive powers </li></ul><ul><li>Re-think Privacy </li></ul><ul><li>Manifest Dignity </li></ul>
  • 42. Insurance Reform? <ul><li>Social Media Monitoring </li></ul><ul><li>Denial of Insurance </li></ul><ul><li>New Regulatory Limits on how social media data is used? </li></ul>
  • 43. Government 2.OhReally? <ul><li>How ready are government agencies? </li></ul><ul><li>Permission -based Privacy rules </li></ul><ul><li>Will Docs & Nurses participate in legislative discussions? </li></ul>
  • 44. Permission <ul><li>Permission, Permission Permission </li></ul><ul><li>Fully Informed Permission </li></ul><ul><li>Volume Control </li></ul>
  • 45. The Web and Marketing: Is It a Dream ? …Or a Nightmare ? (Comic Sans is a nightmare ;)
  • 46. Your 1 st Step Isn’t Listening: You Must First Develop….
  • 47. … Web Position Statement!
  • 48. Web Position Statement <ul><li>“ We believe the Web is an ever-evolving Technology and Ideology which: </li></ul><ul><li>Influences Patients & Providers in the following ways: ___________. </li></ul><ul><li>Changes Publics, Governments, Organizations, Cultures: __________. </li></ul><ul><li>The Web impacts Marketing, Communications, Processes: _________. </li></ul><ul><li>We believe the opportunities of the Web include ________________. </li></ul><ul><li>The challenges we face are ___________________. </li></ul><ul><li>Therefore, the Mission of our Web Presence is ________________.” </li></ul>
  • 49. Health is Social Social Is Health
  • 50. Twitter Follow Recommendations
  • 51. @SusannahFox @LeeAase @EdBennett @KentBottles
  • 52. @Shwen @jonmrich @PharmaGuy @WhyDotPharma
  • 53. @DaphneLeigh @2HealthGuru @ahier @drval @Doctor_V
  • 54. Twitter Chatter
  • 55. @RNchat #RNchat #hcsm - #hcsmeu - #SocPharm
  • 56.  
  • 57. @PhilBaumann PhilBaumann.com

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