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Google Is Watching You: Building Your Reputation on Google
 

Google Is Watching You: Building Your Reputation on Google

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Discussed are the ingredients for cultivating your online reputation, understanding basics of Google, how social media influences your online presence and which tools and strategies to employ when ...

Discussed are the ingredients for cultivating your online reputation, understanding basics of Google, how social media influences your online presence and which tools and strategies to employ when establishing and maintaining your place on the web.

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  • The Media (Marketing) model of the 20th Century was based on unilateral Mass Communication - interaction between organization and consumer was expensive. The Media model for the 21st Century is inverting the old one. The X-axis represents Interaction, while the Y-axis represents bandwidth (or cost to produce). The LUQ (top left quadrant) includes Movies, TV, Books, etc: very expensive to produce with very little interactivity. The LLQ includes Art, Postal Mail, etc: very cheap to produce but again not very interactive. The RUQ includes person-to-person instruction, etc: expensive to produce but highly interactive. Finally, RLQ includes SMS, email and – most extremely – Twitter: practically free and incredibly interactive. We have shifted from LUQ to RLQ – this shift is producing a cultural shock, perhaps as resonate as the Industrial Revolution.
  • The Web is no longer a static and impersonal Web. It is increasingly dynamic and social, opening up new opportunities for communication, collaboration and knowledge-sharing. Yesterday’s Web was about one-way facing pages that took weeks to appear in search engines. Today’s Web is about instant, social and real-time exchanges.
  • Twitter may be an easy and inexpensive connector. The Real-time Web is definitely evolving. Nevertheless, organizations that wish to maximize their value to their stakeholders need to invest and cultivate a portfolio of online assets. Twitter is like a stream; but blogs are like a base camp. Don’t confuse tactics with strategies.

Google Is Watching You: Building Your Reputation on Google Google Is Watching You: Building Your Reputation on Google Presentation Transcript