Google Is Watching You: Building Your Reputation on Google

Google Is Watching You Building Your Google Reputation Building Your Google Reputation Phil Baumann, RN Phil Baumann, RN CEO, CareVocate LLC CEO, CareVocate LLC @PhilBaumann @PhilBaumann info@CareVocate.com info@CareVocate.com

Google Yourself

Your Reputation Is Your Story What’s Your Plot? Are You a Hero?

What’s Your Message? (Hint: It’s Not Your Product) Is It Hopeful and Meaningful? Organizational Body Language

We’re All Media Companies Now

Interactivity Bandwidth Image source: Seth Godin

So What? 8

You Are the Medium 9

You Are the Message 10

Being Versus Presence

Websites Versus Websites

Attention Obesity Will I Notice You? Will I Ignore You? Best Case: OMG! I Love You! Worst Case: OMG! I Hate You!

Courage Comcast Zappos Mayo Clinic ?? McDonald’s J&J Unawareness Awareness Newspapers Most Big Pharma Many Hospitals Fear

PageRank (A No-Brainer) PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Google Juice

CredibilityRank Prominence X Interpretation = Credibility Impact

Social Capital Algorithm

Permission – Who Asked YOU?

Evolution of the Real-time Web

RSS Brings the Web to You

Google Reader

Really Simple Social Syndication

Design

A Website Isn’t A Goal

The Pushbutton Web Pushbutton Sharing

Distributed Messaging Real-time feeds pulled from Twitter to RSS to FriendFeed to Blog

Blogging Platforms

Power Your Blogging 34

Strategy Or Tragedy?

Confusion Paralysis Psychosis Isolation

Strategy: 80% Tactics: 20% • Basecamp • Streams • Outposts • Metrics Distribute conversational resources.

ROI ROI ROI

You’re Streaming Live WHOGSOG Once You Hit Send It Never Comes to an End.

Make Lists & Focus Do Don’t • Establish a Basecamp • Ignore the Web • Re-consider Blogging • Make Fear a Strategy • House Outposts • Get Lost in Metrics • Dip Into Streams • Be Lazy • Stay Up-to-Date • Mock What You Don’t Know • Cultivate Creativity • Unilaterally Broadcast • Be Remarkable • Take It So Seriously

The Secret Formula

About Phil Baumann Phil Baumann is CEO of CareVocate LLC, helping clients out with their online presence. Although he is a registered nurse with a background in critical care and drug safety, he actually started his career in enterprise accounting and treasury operations and has been interested in computer technology for over thirty years. He therefore brings a unique and valuable perspective to online collaboration technologies and communities. He blogs at PhilBaumann.com. @PhilBaumann info@CareVocate.com 484-362-0451

Disclaimers • Statements expressed are solely those of Phil Baumann on behalf of CareVocate LLC. • Products referenced herein are not sponsored nor endorsed with guarantees nor otherwise warranted. • Participants are encouraged to establish, practice and enforce safe, secure and responsible online policies and procedures.

Copyrights This work is licensed under CC 3.0 – Attribution- Noncommercial-Share Alike 3.0. Please attribute to Phil Baumann with a link to PhilBaumann.com Please refer to Creative Commons for more details (http://creativecommons.org/licenses/by-nc-sa/3.0/ us/)

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Google Is Watching You: Building Your Reputation on Google

by Phil Baumann

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