INDIA

• Similar administrative heritage
• Similar judicial system
• English as the official language
• Similar education model

• 1.1 Billion People
• .1 = 25 Times New Zealand's
Population
• 275 Times New Zealand’s population

• Middle class same size as the
population of USA
• Biggest milk producer in the world
• Traditionally 1-3 cow herds
• Super Herds of 50 cows now
emerging

• 10 million new cell phone connections
per month.
• 3% internet connectivity.
• Delhi airport (when finished) will be
Asia’s largest. 20km end to end. 12km
taxi for planes.

• Electricity supply issues.
• Free Trade Agreement under
negotiation.
• State taxes on top of tariffs.

• Indians prefer phone over email
• Status is important
• Education is important
• Australia – slightly out of favour
• Retirement age 60

• High work ethic
• 35% savings national average
• No direct air link between India & New
Zealand
• Business transcends all other issues

• 2010 Commonwealth Games
• 6% growth
• 8-9% growth aspired to

India China
• Democracy • Dictatorship
• Young population • Aging population
• Growing • Growing
• English • Chinese
• Domestic market • Export market
• Negotiating Free • Free Trade
Trade Agreement Agreement

• India system is bureaucratic
• Public procurement market can be
difficult
• Privately financed projects tend to be
less bureaucratic and decisions are
made faster

• JVs are required in many sectors to
be able to enter the market
• Corruption exists but can be handled
at arms length
• IP laws are in place in India
• Best practice exists ….. In concept

• Need to hire a local manager/
country representative or agent who
is well connected, of a high social
status and is well educated.
• The agent does not necessarily
require knowledge of the
product/service. Being well
connected is the key.

Opportunities
Exports
• Tourism *
• Education *
• Research *
• Science & technology
• Agri-technology
• Biotechnology
• Dairy
* Import & Export opportunity

• Creative & media services
• Forestry & wood products
• Energy
• Wine
• Beer
• Retail
• Construction
• ICT *
• Telecommunications
* Import and Export opportunity

• Cafes
• Health
• Medical machinery
• Investment *
• Prepared foods
• Aviation
• Plastics *
* Import & Export opportunity

Imports
• Textiles
• Linen
• Carpet
• Fabricated/engineered product/parts
• Auto parts
• Vehicles

• Footwear
• Socks
• Apparel
• Gold
• Ships
• Electric machinery

Consider
• Indians are among the most affluent tourists
to New Zealand.
• SME sector opportunities exist. Its not just for
the big players.
• Indians want the best brands, at the best
price.
• Incomes are rising. So is propensity to spend.
• India is a time consuming and financially
consuming market to crack …
…but worth it!

Time for Action
• You will never ‘know all’ before you enter
• Start with ‘toe dipping’ exercise
• Surround yourself with appropriate advisors
• Go for it … slowly slowly

• Make a long term commitment to
India
• Take India one geographic region at
a time
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