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INDIA
• Similar administrative heritage

• Similar judicial system

• English as the official language

• Similar education model
• 1.1 Billion People

• .1 = 25 Times New Zealand's
  Population

• 275 Times New Zealand’s population
• Middle class same size as the
  population of USA

• Biggest milk producer in the world

• Traditionally 1-3 cow herds

• Super Herds of 50 cows now
  emerging
• 10 million new cell phone connections
  per month.

• 3% internet connectivity.

• Delhi airport (when finished) will be
  Asia’s largest. 20km end to end. 12km
  taxi for planes.
• Electricity supply issues.

• Free Trade Agreement under
  negotiation.

• State taxes on top of tariffs.
• Indians prefer phone over email

• Status is important

• Education is important

• Australia – slightly out of favour

• Retirement age 60
• High work ethic

• 35% savings national average

• No direct air link between India & New
  Zealand

• Business transcends all other issues
• 2010 Commonwealth Games

• 6% growth

• 8-9% growth aspired to
India                  China

•   Democracy          •   Dictatorship
•   Young population   •   Aging population
•   Growing            •   Growing
•   English            •   Chinese
•   Domestic market    •   Export market
•   Negotiating Free   •   Free Trade
    Trade Agreement        Agreement
• India system is bureaucratic

• Public procurement market can be
  difficult

• Privately financed projects tend to be
  less bureaucratic and decisions are
  made faster
• JVs are required in many sectors to
  be able to enter the market

• Corruption exists but can be handled
  at arms length

• IP laws are in place in India

• Best practice exists ….. In concept
• Need to hire a local manager/
  country representative or agent who
  is well connected, of a high social
  status and is well educated.
• The agent does not necessarily
  require knowledge of the
  product/service. Being well
  connected is the key.
Opportunities
Exports
• Tourism       *
• Education     *
• Research      *
• Science & technology
• Agri-technology
• Biotechnology
• Dairy
 * Import & Export opportunity
•   Creative & media services
•   Forestry & wood products
•   Energy
•   Wine
•   Beer
•   Retail
•   Construction
•   ICT      *
•   Telecommunications
    * Import and Export opportunity
•   Cafes
•   Health
•   Medical machinery
•   Investment *
•   Prepared foods
•   Aviation
•   Plastics *
    * Import & Export opportunity
Imports

•   Textiles
•   Linen
•   Carpet
•   Fabricated/engineered product/parts
•   Auto parts
•   Vehicles
•   Footwear
•   Socks
•   Apparel
•   Gold
•   Ships
•   Electric machinery
Consider
• Indians are among the most affluent tourists
  to New Zealand.
• SME sector opportunities exist. Its not just for
  the big players.
• Indians want the best brands, at the best
  price.
• Incomes are rising. So is propensity to spend.
• India is a time consuming and financially
  consuming market to crack …
                                 …but worth it!
Time for Action
• You will never ‘know all’ before you enter

• Start with ‘toe dipping’ exercise

• Surround yourself with appropriate advisors

• Go for it … slowly slowly
• Make a long term commitment to
     India

   • Take India one geographic region at
     a time

                         info@strategicpulse.com
www.strategicpulse.com

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Bilateral Trade Opportunities - New Zealand/ India - Phil Baldey - strategicpulse-com

  • 2. • Similar administrative heritage • Similar judicial system • English as the official language • Similar education model
  • 3. • 1.1 Billion People • .1 = 25 Times New Zealand's Population • 275 Times New Zealand’s population
  • 4. • Middle class same size as the population of USA • Biggest milk producer in the world • Traditionally 1-3 cow herds • Super Herds of 50 cows now emerging
  • 5. • 10 million new cell phone connections per month. • 3% internet connectivity. • Delhi airport (when finished) will be Asia’s largest. 20km end to end. 12km taxi for planes.
  • 6. • Electricity supply issues. • Free Trade Agreement under negotiation. • State taxes on top of tariffs.
  • 7. • Indians prefer phone over email • Status is important • Education is important • Australia – slightly out of favour • Retirement age 60
  • 8. • High work ethic • 35% savings national average • No direct air link between India & New Zealand • Business transcends all other issues
  • 9. • 2010 Commonwealth Games • 6% growth • 8-9% growth aspired to
  • 10. India China • Democracy • Dictatorship • Young population • Aging population • Growing • Growing • English • Chinese • Domestic market • Export market • Negotiating Free • Free Trade Trade Agreement Agreement
  • 11. • India system is bureaucratic • Public procurement market can be difficult • Privately financed projects tend to be less bureaucratic and decisions are made faster
  • 12. • JVs are required in many sectors to be able to enter the market • Corruption exists but can be handled at arms length • IP laws are in place in India • Best practice exists ….. In concept
  • 13. • Need to hire a local manager/ country representative or agent who is well connected, of a high social status and is well educated. • The agent does not necessarily require knowledge of the product/service. Being well connected is the key.
  • 14. Opportunities Exports • Tourism * • Education * • Research * • Science & technology • Agri-technology • Biotechnology • Dairy * Import & Export opportunity
  • 15. Creative & media services • Forestry & wood products • Energy • Wine • Beer • Retail • Construction • ICT * • Telecommunications * Import and Export opportunity
  • 16. Cafes • Health • Medical machinery • Investment * • Prepared foods • Aviation • Plastics * * Import & Export opportunity
  • 17. Imports • Textiles • Linen • Carpet • Fabricated/engineered product/parts • Auto parts • Vehicles
  • 18. Footwear • Socks • Apparel • Gold • Ships • Electric machinery
  • 19. Consider • Indians are among the most affluent tourists to New Zealand. • SME sector opportunities exist. Its not just for the big players. • Indians want the best brands, at the best price. • Incomes are rising. So is propensity to spend. • India is a time consuming and financially consuming market to crack … …but worth it!
  • 20. Time for Action • You will never ‘know all’ before you enter • Start with ‘toe dipping’ exercise • Surround yourself with appropriate advisors • Go for it … slowly slowly
  • 21. • Make a long term commitment to India • Take India one geographic region at a time info@strategicpulse.com www.strategicpulse.com