How To Podcast

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This presentation explains the benefits of podcasting in a corporate setting and shows you how to podcast.

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  • This presentation will explain: The benefits to company’s that podcast How they can learn to podcast.
  • How To Podcast

    1. 1. How To Podcast
    2. 2. Who We Are <ul><li>Inside Digital Media, Inc. </li></ul><ul><li>www.insidedigitalmedia.com </li></ul><ul><li>Audio and Video Interviews </li></ul><ul><ul><li>Digital Media Industry Experts </li></ul></ul><ul><ul><li>Distributed over the Internet </li></ul></ul><ul><li>Webcasting Since 2003 </li></ul><ul><li>Podcasting Since 2004 </li></ul>
    3. 3. What is Podcasting? <ul><li>Your Own Radio, or Television, Show </li></ul><ul><ul><li>Available to anyone via the Internet </li></ul></ul><ul><ul><li>Delivered automatically </li></ul></ul><ul><ul><li>Viewable anytime after release </li></ul></ul><ul><li>Received By </li></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><li>iPods and iPhones </li></ul></ul><ul><ul><li>TiVo (Television) </li></ul></ul><ul><ul><li>Other Internet Connected Devices </li></ul></ul>
    4. 4. Why Podcast? <ul><li>To Clarify and Augment Communications </li></ul><ul><li>Example 1: Newsletters </li></ul><ul><li>Example 2: Press Releases </li></ul>
    5. 5. Multimedia Newsletter <ul><li>Text-Based Newsletters Work </li></ul><ul><ul><li>Repetitive Customer Contact </li></ul></ul><ul><ul><li>Update Customers on Shared Interests </li></ul></ul><ul><li>Podcasts Augment Text Newsletters </li></ul><ul><ul><li>Audio  Imparts Personality </li></ul></ul><ul><ul><li>Audio  Listen While Commuting </li></ul></ul><ul><ul><li>Video  Picture Worth 1,000 Words </li></ul></ul><ul><ul><li>Text Becomes “Show Notes” </li></ul></ul>
    6. 6. Multimedia Press Releases <ul><li>Text-Based Press Release </li></ul><ul><ul><li>Good For Quick Scanning </li></ul></ul><ul><ul><li>Bad For Reader Comprehension </li></ul></ul><ul><li>Podcasts Augment Text Press Releases </li></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><ul><li>Conversational Explanation </li></ul></ul></ul><ul><ul><ul><li>Conveys Enthusiasm </li></ul></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><ul><li>Enables Demonstration </li></ul></ul></ul>
    7. 7. Podcasting Requirements <ul><li>Website Platform </li></ul><ul><li>Computer </li></ul><ul><li>Audio </li></ul><ul><ul><li>Microphone </li></ul></ul><ul><ul><li>Recording Software </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Camcorder </li></ul></ul><ul><ul><li>Editing Software </li></ul></ul>
    8. 8. Website Platform <ul><li>Your Existing Website </li></ul><ul><ul><li>Best to Integrate a Blog </li></ul></ul><ul><ul><ul><li>Enables Content Streams as well as Podcasts </li></ul></ul></ul><ul><ul><ul><li>Place for Text-Based Show Notes </li></ul></ul></ul><ul><ul><ul><li>Search Engine Advantages </li></ul></ul></ul><ul><li>New Website </li></ul><ul><ul><li>Blog is Best </li></ul></ul><ul><li>Recommended Blog Platform </li></ul><ul><ul><li>WordPress.org </li></ul></ul>
    9. 9. Computer Requirements <ul><li>Don’t Podcast From Existing Computer </li></ul><ul><li>Use New Dedicated Computer </li></ul><ul><li>Key Features </li></ul><ul><ul><li>Back-Up Hard Drive </li></ul></ul><ul><ul><li>Large (500 Gig) Hard Drives </li></ul></ul><ul><ul><li>Lots of RAM </li></ul></ul><ul><ul><li>FTP Software </li></ul></ul>
    10. 10. Audio Requirements <ul><li>Microphone </li></ul><ul><ul><li>High Quality </li></ul></ul><ul><ul><li>Several Choices at Various Prices </li></ul></ul><ul><li>Recording Software </li></ul><ul><ul><li>Sony Sound Forge </li></ul></ul>
    11. 11. Video Requirements <ul><li>Camcorder </li></ul><ul><ul><li>Not WebCam </li></ul></ul><ul><ul><li>Record in Uncompressed Format </li></ul></ul><ul><li>Editing Software </li></ul><ul><ul><li>Provide Conversion to iPod Formats </li></ul></ul><ul><ul><li>Provide Conversion to Flash </li></ul></ul><ul><ul><li>Adobe Premier Elements (for PC) </li></ul></ul>
    12. 12. Additional Tasks <ul><li>Constructing Your Podcast Website </li></ul><ul><li>Compatibility: Apple’s iTunes, iPods, iPhones </li></ul><ul><li>Optimize for Search Engines </li></ul><ul><li>Uploading Your Files </li></ul><ul><li>Getting Your Podcasts to Televisions </li></ul>
    13. 13. Want More Information? <ul><li>Contact: Philip Leigh </li></ul><ul><ul><li>Inside Digital Media, Inc. </li></ul></ul><ul><ul><li>Phone: 813-837-3631 </li></ul></ul><ul><ul><li>eMail: [email_address] </li></ul></ul><ul><ul><li>Website: www.insidedigitalmedia.com </li></ul></ul>

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