Social media strategy @ SAME summer camp 2014

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Social media strategy @ SAME summer camp 2014 …

Social media strategy @ SAME summer camp 2014

SAME stands for "Solidarity Action Day Movement in Europe". This movement includes several organizations in Europe that carry out an annual action day. During this day, pupils get the chance to exercise a job of their choice instead of going to school. Their salaries are used to support youth projects in the whole world.

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Transcript

  • 1. twitter.com/philippebossin The power of social
  • 2. Hi! • @philippebossin • Online communications @groen
  • 3. Today • Concepts • Strategy • Hands-on • Best practices
  • 4. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
  • 5. Storytelling
  • 6. What’s your story?
  • 7. Share your story, activate your ambassadors
  • 8. How has your work impacted their lives?
  • 9. (visual) identity, messages, values
  • 10. What defines your organization? What value can you bring to my network? !
  • 11. Creators - engagors - lurkers
  • 12. 90% 9%1% 2006
  • 13. 70% 20% 10% 2011
  • 14. Degrees of involvement
  • 15. What’s the easiest way to get involved?
  • 16. Strategy
  • 17. Strategy • Goals • Means or tactics • Metrics or KPI’s
  • 18. Setting goals • Create awareness • Reach a certain number of people per week • Facebook Reach
  • 19. Hands-on Define two goals with corresponding metrics
  • 20. Tactics • Content • awareness • appreciation • action • advocacy
  • 21. Tactics • Content types • Text • Photo • Video • Memes • Infographic
  • 22. Algorithms?
  • 23. Memes An Internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. http://goo.gl/NepRpP
  • 24. http://goo.gl/ZaJr2J
  • 25. Focus Stopping power
  • 26. Do more of what works
  • 27. Experiment • What do you want to achieve? • Conduct small experiments • types of content • length of your post • time of posting • frequency
  • 28. Measure and evaluate
  • 29. Do more of what works 70 - 20 - 10
  • 30. Best practices • Be consistent in your overall (visual) identity. • Use hashtags, join the discussion. • Don’t broadcast, connect & engage. • Content planning? • Do more of what works. Enjoy (: