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twitter.com/philippebossin
The power of social
Hi!
• @philippebossin
• Online communications @groen
Today
• Concepts
• Strategy
• Hands-on
• Best practices
Social media is the social interaction among
people in which they create, share or exchange
information and ideas in virtu...
Storytelling
What’s your story?
Share your story, activate
your ambassadors
How has your work impacted
their lives?
(visual) identity, messages,
values
What defines your organization?
What value can you bring to my network?
!
Creators - engagors - lurkers
90%
9%1%
2006
70%
20%
10%
2011
Degrees of involvement
What’s the easiest way to get
involved?
Strategy
Strategy
• Goals
• Means or tactics
• Metrics or KPI’s
Setting goals
• Create awareness
• Reach a certain number of
people per week
• Facebook Reach
Hands-on
Define two goals with corresponding metrics
Tactics
• Content
• awareness
• appreciation
• action
• advocacy
Tactics
• Content types
• Text
• Photo
• Video
• Memes
• Infographic
Algorithms?
Memes
An Internet meme is an activity, concept, catchphrase or piece of media which
spreads, often as mimicry, from person...
http://goo.gl/ZaJr2J
Focus
Stopping power
Do more of what works
Experiment
• What do you want to achieve?
• Conduct small experiments
• types of content
• length of your post
• time of p...
Measure and evaluate
Do more of what works
70 - 20 - 10
Best practices
• Be consistent in your overall (visual) identity.
• Use hashtags, join the discussion.
• Don’t broadcast, ...
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
Social media strategy @ SAME summer camp 2014
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Social media strategy @ SAME summer camp 2014

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Social media strategy @ SAME summer camp 2014

SAME stands for "Solidarity Action Day Movement in Europe". This movement includes several organizations in Europe that carry out an annual action day. During this day, pupils get the chance to exercise a job of their choice instead of going to school. Their salaries are used to support youth projects in the whole world.

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Transcript of "Social media strategy @ SAME summer camp 2014"

  1. 1. twitter.com/philippebossin The power of social
  2. 2. Hi! • @philippebossin • Online communications @groen
  3. 3. Today • Concepts • Strategy • Hands-on • Best practices
  4. 4. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
  5. 5. Storytelling
  6. 6. What’s your story?
  7. 7. Share your story, activate your ambassadors
  8. 8. How has your work impacted their lives?
  9. 9. (visual) identity, messages, values
  10. 10. What defines your organization? What value can you bring to my network? !
  11. 11. Creators - engagors - lurkers
  12. 12. 90% 9%1% 2006
  13. 13. 70% 20% 10% 2011
  14. 14. Degrees of involvement
  15. 15. What’s the easiest way to get involved?
  16. 16. Strategy
  17. 17. Strategy • Goals • Means or tactics • Metrics or KPI’s
  18. 18. Setting goals • Create awareness • Reach a certain number of people per week • Facebook Reach
  19. 19. Hands-on Define two goals with corresponding metrics
  20. 20. Tactics • Content • awareness • appreciation • action • advocacy
  21. 21. Tactics • Content types • Text • Photo • Video • Memes • Infographic
  22. 22. Algorithms?
  23. 23. Memes An Internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. http://goo.gl/NepRpP
  24. 24. http://goo.gl/ZaJr2J
  25. 25. Focus Stopping power
  26. 26. Do more of what works
  27. 27. Experiment • What do you want to achieve? • Conduct small experiments • types of content • length of your post • time of posting • frequency
  28. 28. Measure and evaluate
  29. 29. Do more of what works 70 - 20 - 10
  30. 30. Best practices • Be consistent in your overall (visual) identity. • Use hashtags, join the discussion. • Don’t broadcast, connect & engage. • Content planning? • Do more of what works. Enjoy (:
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