New media and politics

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New media and politics

  1. Digital strategy @groen twitter.com/philippebossin
  2. Digital strategy Groen HQ‣ concepts & values‣ tools & tactics‣ campaigns slideshare.net/phil101
  3. About me• @philippebossin• part-time online comms and digital strategy @groen• groen.be, facebook.com/groen.be, twitter.com/groen
  4. Degrees of involvementconcepts & values
  5. ValuesTransparencyAuthenticityParticipation
  6. Degrees of involvementOne nine ninety AKA 1% rule
  7. One nine ninety “The 1 percent of creators convince the 9 percent of activists who in turn persuade the other 90 percent ofthe people. It’s the 1-9-90 principle of communications”
  8. One nine ninety 1% 9% creators engagers 90% audience/lurkers
  9. Resulting in 10% content creators engagers 90% audience/lurkers
  10. Consequence • Online comments are often not representative for public opinion (online fora, hln.be, ...)• Creators/engagors are having a major impact on what your average internet user is reading, watching, etc.
  11. Strategy✓ Attract as many creators and engagors as possible = indirectly enlarging our audience✓ Gather audience on our own party channels = be part of the 1% (www.facebook.com/groen.be)
  12. How?• creators: invite them to debate party issues, e- campaigners• engagers: produce sharable info (Q&A, video, photo)
  13. Degrees ofinvolvement Degrees ofinvolvement
  14. People don’t easily join a political party
  15. Guaranteed electorate is declining - decline in party identification (Groen base 3-4%)
  16. Swing vote
  17. How to get involvement?• Make it easy and risk free to participate• What’s the easiest way to do so?
  18. www.facebook.com/groen.be
  19. twitter.com/groen
  20. youtube.com/accountgroen
  21. Strategy: facilitate‘degrees of involvement’
  22. city council, parliament 400 elected officialsparticipating in elections as a candidate +5.000 members becoming a member attending party event social media 10.000 Facebook-fansvoting Groen 300.000 Groen voters 6.000.000 Flemish
  23. city council, parliament 400 elected officialsparticipating in elections as a candidate +5.000 members becoming a member attending party event social 10.000 Facebook-fans mediavoting Groen 300.000 Groen voters 6.000.000 Flemish
  24. Degrees of involvement Tools/tactics> http://slidesha.re/socialmediapolitiek
  25. groen.be
  26. groen.be
  27. email• ezine (1/week)• press releases• wegwijzer (local)• newsflash• 14/10/2012
  28. email
  29. Facebook
  30. Demographics
  31. Evolution
  32. Twitter
  33. Twitter
  34. Foursquare.com/groen
  35. Degrees of involvementSmartphone app
  36. GroenLinks Brabant
  37. UK Greens policy matchmaker
  38. UK Conservative Party swingometer
  39. US Democrats
  40. Features:• Election Central: campaign HQ• Alerts: pushmessages• Up-to-the-Minute News• Find Events• Photos and Video• Discussion Points• Call Congress
  41. Degrees of involvementOnline platform?
  42. mijn.s-p-a.be
  43. My BO
  44. Pawlently Action
  45. Degrees ofinvolvementCampaigns
  46. Vacature: klimaatminister
  47. FB ads
  48. Degrees ofinvolvement Extra
  49. Yes We Did by Rahaf Harfoush
  50. Degrees Links of involvement• global politics: www.facebook.com/ globalgreens• online politics: www.facebook.com/ epolitics• political communication (Dutch): Team C www.facebook.com/ GroenTeamC

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