A Startup Story
Why you should care about being a Lean Startup
TwentyFeet – Check your Track

© 2013 //SEIBERT/MEDIA GMBH
The exit – bought by SumAll

© 2013 //SEIBERT/MEDIA GMBH
Our startup journey

January 2010:
Software-Development
with Team of 5

September 2009:
Ideation
Start of Prototyping

Aut...
Lean Canvas for TwentyFeet
1
›

Painful
aggregation
of data over
different
services

4
›

›

One tracking
for all services...
Lessons learned

1. Don't fall in love with your solution
2. Focus on delivering value in the first place
3. Capture the c...
Lessons learned - Don't fall in love with your solution

Image: Ash Maurya

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Focus on delivering value in the first place

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Focus on delivering value in the first place

Problem / Solution fit

Product / Market fit

Scale
© 2013...
Lessons learned - Capture the customer value from the beginning

© 2013 //SEIBERT/MEDIA GMBH
Lessons learned - Vanity metrics suck

# of users
revenue
revenue per user

© 2013 //SEIBERT/MEDIA GMBH
Summary
Lessons learned
› Don't fall in love with your solution
› Focus on delivering value in the first place
› Capture t...
Stay in touch
Find me on:
› Twitter: @pherwarth
› LinkedIn
› XING

© 2013 //SEIBERT/MEDIA GMBH
Sources
›
›

Focus on Value: rethwill on flickr
Capture Value: eioua on flickr

© 2013 //SEIBERT/MEDIA GMBH
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Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

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Slides zu meinem Vortrag beim Treffen des Lean Startup Circles FrankfurtRheinMain 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

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Lean Startup Circle 1/2014: "Die Geschichte eines Startups - Weshalb Ihr darüber nachdenken solltet, ein "Lean Startup" zu sein"

  1. 1. A Startup Story Why you should care about being a Lean Startup
  2. 2. TwentyFeet – Check your Track © 2013 //SEIBERT/MEDIA GMBH
  3. 3. The exit – bought by SumAll © 2013 //SEIBERT/MEDIA GMBH
  4. 4. Our startup journey January 2010: Software-Development with Team of 5 September 2009: Ideation Start of Prototyping Autumn 2010: Payment Feature September 2010: Launch with Feature by Robert Scoble July 2012: Lean Startup Team March 2011: Growth Booster Performance Tweet July 2013: Sold to SumAll © 2013 //SEIBERT/MEDIA GMBH
  5. 5. Lean Canvas for TwentyFeet 1 › Painful aggregation of data over different services 4 › › One tracking for all services Personal analytics dashboard 9 3 › › Easy to use One-shopstop for Social Media Metrics Scrum team financed by existing business › › 5 Number of User (later: Active Users) Revenue › › Hosting Development › Marketing Social Media Heavy User (Twitter, Facebook, …) Small businesses Performance tweet 6 7 › › › 8 › 2 › › Freemium Micro payments © 2013 //SEIBERT/MEDIA GMBH
  6. 6. Lessons learned 1. Don't fall in love with your solution 2. Focus on delivering value in the first place 3. Capture the customer value from the beginning 4. Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH
  7. 7. Lessons learned - Don't fall in love with your solution Image: Ash Maurya © 2013 //SEIBERT/MEDIA GMBH
  8. 8. Lessons learned - Focus on delivering value in the first place © 2013 //SEIBERT/MEDIA GMBH
  9. 9. Lessons learned - Focus on delivering value in the first place Problem / Solution fit Product / Market fit Scale © 2013 //SEIBERT/MEDIA GMBH
  10. 10. Lessons learned - Capture the customer value from the beginning © 2013 //SEIBERT/MEDIA GMBH
  11. 11. Lessons learned - Vanity metrics suck # of users revenue revenue per user © 2013 //SEIBERT/MEDIA GMBH
  12. 12. Summary Lessons learned › Don't fall in love with your solution › Focus on delivering value in the first place › Capture the customer value from the beginning › Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH
  13. 13. Stay in touch Find me on: › Twitter: @pherwarth › LinkedIn › XING © 2013 //SEIBERT/MEDIA GMBH
  14. 14. Sources › › Focus on Value: rethwill on flickr Capture Value: eioua on flickr © 2013 //SEIBERT/MEDIA GMBH
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