A startup story - Why you should care about being a lean startup

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This is a case study about why you should care about being a lean startup and about a few of the lessions that you can take away from the lean startup approach.

This is a case study about why you should care about being a lean startup and about a few of the lessions that you can take away from the lean startup approach.

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  • 1. A Startup Story Why you should care about being a Lean Startup
  • 2. TwentyFeet – Check your Track © 2013 //SEIBERT/MEDIA GMBH
  • 3. The exit – bought by SumAll © 2013 //SEIBERT/MEDIA GMBH
  • 4. Our startup journey January 2010: Software-Development with Team of 5 September 2009: Ideation Start of Prototyping Autumn 2010: Payment Feature September 2010: Launch with Feature by Robert Scoble July 2012: Lean Startup Team March 2011: Growth Booster Performance Tweet July 2013: Sold to SumAll © 2013 //SEIBERT/MEDIA GMBH
  • 5. Lean Canvas for TwentyFeet 1 › Painful aggregation of data over different services 4 › › One tracking for all services Personal analytics dashboard 9 3 › › Easy to use One-shopstop for Social Media Metrics Scrum team financed by existing business › › 5 Number of User (later: Active Users) Revenue › › Hosting Development › Marketing Social Media Heavy User (Twitter, Facebook, …) Small businesses Performance tweet 6 7 › › › 8 › 2 › › Freemium Micro payments © 2013 //SEIBERT/MEDIA GMBH
  • 6. Lessons learned 1. Don't fall in love with your solution 2. Focus on delivering value in the first place 3. Capture the customer value from the beginning 4. Vanity metrics suck © 2013 //SEIBERT/MEDIA GMBH
  • 7. Lessons learned - Don't fall in love with your solution Image: Ash Maurya © 2013 //SEIBERT/MEDIA GMBH
  • 8. Lessons learned - Focus on delivering value in the first place © 2013 //SEIBERT/MEDIA GMBH
  • 9. Lessons learned - Focus on delivering value in the first place Problem / Solution fit Product / Market fit Scale © 2013 //SEIBERT/MEDIA GMBH
  • 10. Lessons learned - Capture the customer value from the beginning © 2013 //SEIBERT/MEDIA GMBH
  • 11. Lessons learned - Vanity metrics suck # of users revenue revenue per user © 2013 //SEIBERT/MEDIA GMBH
  • 12. Summary Lessons learned › Don't fall in love with your solution › Focus on delivering value in the first place › Capture the customer value from the beginning › Vanity metrics suck Stay in contact: › Gerulf: Twitter / LinkedIn › Paul: Twitter / LinkedIn © 2013 //SEIBERT/MEDIA GMBH
  • 13. Sources › › Focus on Value: rethwill on flickr Capture Value: eioua on flickr © 2013 //SEIBERT/MEDIA GMBH