Different Types Of Brief


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Different Types Of Brief

  1. 1. Different Types Of BriefsLearning Outcome One:There are many different types of briefs businesses, companiesand individuals can give to other clients.
  2. 2. ContractualDefinitionInvolves a signed agreement with stated objectives. Ifyou or the other party were to break any agreementsyou would be in breech of contract and could facelegal action.PurposeThis kind of brief works when a the recruiting party hasvery specific objective and terms and conditions thatneed to be followed and taken into motion.What Its ContainsThis type of brief usually contains terms and conditions,the salary, the specific task, or payment and paces forsignatures etc.AdvantagesAdvantages are that after it’s signed, whatever thesubject matter is will be taken into action without delayor changes. The receiving party of the brief will havefull validation of the conditions, terms and task thatthey will have to endure.DisadvantagesThe disadvantages of this type of brief is that once it’ssigned and confirmed there is no changing or goingback so before it is signed it has to be very carefullyoverlooked.
  3. 3. NegotiatedDefinitionTwo parties have differing ideas and a compromise hasto be found that makes both sides happy, sometimesinvolving a third party (An arbitrator).The disadvantage of this brief is that you have to makesure you choose the right person for it.PurposeThis brief is used when there is an element of the brief ofthe complete brief contains something that both partiesdo not agree on, or need personal confirmation on.What It ContainsThis Type of brief is usually a face-to-face debate orconversation, but could also be done over the phone,or online chat (e.g. MSN or SKYPE). They would alsocontain some type of confirmation like a signeddocument or contract or a gesture (e.g. handshake).AdvantagesThis type of brief allows both parties to make an equallyfair and pleasing decision and agreement.DisadvantageThe disadvantage to this type of brief is that it there iscertain elements of the subject matter that could bedeclined by the opposite party.
  4. 4. InformalDefinitionthis type of brief is a verbal settlement between partieswithout any official writing or content, less formal so tospeak.PurposeThis brief is used when there is just basic informationthat needs to be exchanged between two or moreseparated individuals, groups or companies, withoutformal need.What is containsThis type of brief is usually just a conversation betweentwo or more individuals, groups or companies that cantake place either face-to-face or over the phone.AdvantagesThe advantages to this type of brief is that it is quickand practical and because its not so formal it can bechanged or discarded whenever needed.DisadvantagesThe disadvantages of this type of brief is that it can beunorganised and not everything can be assured to goas planned.
  5. 5. FormalDefinitionsMore formal, like letters and written contracts, emailsor documents of confirmation and information.PurposeA formal brief is used when the brief has informationthat need to be formally read or confirmed (e.g. aletter from a company with job or task description).What it containsThis brief would contain a lot of detailed informationabout the subject matter such as date, time, task andterms and conditions.AdvantagesThe advantages to this brief is that its very detailedand contains all the information you will need in orderto carry on with the task or objective.DisadvantagesThe disadvantages of this type of brief are that itcontains a lot of information that you might notnecessary like but there is no negotiating a change ofit. And it also takes time to form.
  6. 6. CompetitiveDefinitionThis is a brief in which two or more parties would eithercompete to have or where the instruction on the briefwould require competition to take place.PurposeThis brief is used when a company needs to find acandidate that is best and most capable of carryingout the briefs requirementsWhat it containsThis brief would contain information on what exactly thedifferent candidates would be competing for.AdvantagesThe advantages of this type of brief are that the partythat selects the candidate get the person who is mostsuited to carry it outDisadvantagesIndividuals may put in low offers which means you mayend up having putting a bid in lower than you maywant to.
  7. 7. CommissionDefinitionThis brief consists of granting certain powers, money orthe authority to carry out a particular task or duty.PurposeThis types of brief works well when as a company orindividual need a task to be carried out by someoneelse but its one that can only be done by someone attop authority and power, so you send out a brief thewould give a client top authority and power in order forthem to carry out this task.What it containsThis brief would contain information on the task and alsowhat you will receive in order to carry out the task, alsoyou will be given such terms and conditions as the timelimit and budget and amount of authority.AdvantagesAn advantage is that a company can do more thanone task as they have other people to carry out others(like being in two places at once).DisadvantagesThe disadvantages of this brief is that the client that willtake the brief into action will have to be fully trusted andable so it is done well. And if the subject matter on thebrief fails, the party in charge would be suffer thedamage for they made the decision on the leader.
  8. 8. CooperativeDefinitionYou work alongside other production companies ororganisations who also have a brief therefore your briefhas to co-operate with the brief they are working on aswell.PurposeThis brief is used when two or more separate partiesneed to join forces for a better impact or outcome ofthe subject matter.What is containsThis brief would contain two or more different brief andone brief that combines the different briefs together,this could be different formal briefs such as writtenletters, documents or emails or informal briefs such asface-to-face or phone conversation or a mixture ofboth.AdvantagesThe advantages are that opposite parties can combinein agreement to add better impact on the subjectmatter.DisadvantagesThe disadvantages are that both parties might havedifferent ideas that clash which might need to becompletely changed in order to have an agreement.
  9. 9. TenderDefinitionProduction companies may put together a brief withmaterials such as a budget and proposal to a possibleclient. The client would look at all the different tendersthey receive and choose the one they prefer.PurposeThis brief is used when a company or certain individualwants a client to produce something for them, butunlike a contractual brief they would give that clientchoices (based on the subject)What it containsThis Type of brief would consist of different tenders,highlighted basic information (e.g. company name,subject matter contact details and dates).AdvantagesThe advantages to this brief is that the receiving partygets a variety of options to choose from.DisadvantageThe disadvantages of this brief is that it would taketime to construct and the client might not choose theoption you thought would be best.