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Cm brief understanding revised
Cm brief understanding revised
Cm brief understanding revised
Cm brief understanding revised
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Cm brief understanding revised

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  • 1. Vibe Productions Assignment Brief Unit Title Understanding the Creative Media Sector M/600/6681 Qualification BTEC Level 3 Diploma in Creative Media production Year 2 Start Date September 2012 Interim deadline 10th December & 10th March Deadline Date 10th June Assessor Andrea Walter Assignment Title Professional practices, legal constraints and ethical issues. The purpose of the assignment is to: give learners an understanding of the creative media sector in terms of ownership, legal and regulatory issues. Learners will also develop an understanding of employment opportunities, working conditions and how to apply for work in the media sector. Scenario: You are applying for a job in the C&M sector and are preparing for an interview which you have been briefed for. The company have asked you to demonstrate your understanding of the industry by engaging in a debate at interview with your potential new boss and the other candidates. The Rules of the competition You must prepare yourself fully and articulate your understanding confidently in a group situation. No prompts will be available to you except questions. Task 1: Presenting a debate: public service broadcasting vrs private ownership, multinationals and independents. A PowerPoint presentation of the main issues surrounding these debates; different students take up different roles. Issues surrounding licensing, product range, ownership, product diversity and profitability. This provides evidence for: LO1,2&3 Task 2: Each student is filmed as a reporter delivering news of a particular act or law relating to the media. This provides evidence for: LO2 Task 3: Working in groups of six, students present a proposal for an integrated authority which covers all media regulating the whole of the industry with a code of practice having researched and noted the main concerns of each body. provides evidence for: LO3 Task 4: Working in the capacity of recruitment consultants, students will place a range of candidates in jobs according to their cvs, qualifications, circumstances and personal behaviour.
  • 2. This provides evidence for: LO4 Task 5: Writing a CV. Each student will complete a CV with a letter of application for a job chosen from either national press, website or trade press. This provides evidence for: LO5 Task 6: The ideal candidate scenario synoptic. Write a profile of the ideal candidate as an employer for the media job of your choice. Provide images and ideas on how such a candidate would : Interview; Present themselves; Dress; behave and talk. This provides evidence for: LO5 Final assignment evidence: A personal website which demonstrates an understanding of the workings of the media industries and an expression of interest in a particular area. It must include a CV, show reel, examples of work and any references or testimonies the students may have alongside any other relevant materials. Assessment and grading criteria In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit. Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 describe the structure and ownership of the media sector [IE] M1 explain the structure and ownership of the media sector with reference to detailed illustrative examples D1 comprehensively explain the structure and ownership of the media sector with reference to elucidated examples
  • 3. P2 describe ethical and legal constraints within the media sector [IE] M2 explain ethical and legal constraints within the media sector with reference to detailed illustrative examples D2 comprehensively explain ethical and legal constraints within the media sector with reference to elucidated examples P3 describe the regulation of the media sector [IE] M3 explain the regulatory issues affecting the media sector with reference to detailed illustrative examples D3 comprehensively explain the regulatory issues affecting the media sector with reference to elucidated examples P4 describe employment opportunities and job roles in the media sector [IE] M4 explain employment opportunities and job roles in the media sector with reference to detailed illustrative examples D4 comprehensively explain employment opportunities and job roles in the media sector with reference to elucidated examples P5 prepare personal career development material using basic formal language. [RL] M5 prepare carefully produced personal career development material using generally correct formal language. D5 prepare personal career development material to a quality that reflects nearprofessional standards, consistently using correct formal language.
  • 4. PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills. Key IE – independent enquirers CT – creative thinkers RL – reflective learners TW – team workers SM – self-managers EP – effective participat Assessment Criteria: Sources of Information: Books: The Cultural Industries 2nd Edition David Hesmondhalgh Websites :Ofcom, SBBFC, This brief has been verified as being fit for purpose Assessor AWAL Signature Date Internal Verifier Signature Date

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