Presentation Internet Marketing Overview

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Presentation Internet Marketing Overview

  1. 1. Online Marketing & More<br />Ways to make money from the internet<br />Where to register and host<br />Content Management Systems (CMS)<br />Blogging Will Get You More Traffic<br />Leverage Technology and Time<br />Niche Markets<br />Marketing Funnels<br />Marketing Avenues<br />Keyword Volume<br />Landing Pages<br />Conversions<br />Synopsys<br />Q and A<br />
  2. 2. Introduction<br />Phelan Riessen - Digithrive <br />Previous business - Planet Apparel for 17 years<br />Greek Fonts & Drop Shipping sites, Startups<br />On the web since ’97, Prodigy ’91, BB’s before<br />Email: phelan@digithrive.com<br />Twitter: @imagium<br />
  3. 3. Who's selling what?<br /><ul><li>Who already has a business?
  4. 4. Who has a website for it?
  5. 5. Are you getting the results you want?</li></li></ul><li>Ways to Make Money Online<br /><ul><li>MLM's
  6. 6. Drop ship
  7. 7. Products and services
  8. 8. Affiliate marketing
  9. 9. Digital downloads
  10. 10. E-commerce
  11. 11. Membership sites</li></li></ul><li>Places to Register and Host<br /><ul><li>Good Practices</li></ul>Email VS Gmail/Yahoo/AOL etc.<br />Register one place<br />Host another<br />
  12. 12. Content Management Systems<br />Make use of technology and automation<br />WordPress<br />Drupal<br />Joomla<br />Uses a Framework<br />Low cost, open source<br />Plugins, Extensions<br />Customizable<br />Minimal use of HTML code<br />Plenty of developers<br />
  13. 13. Blogging Gets Higher Traffic<br />Optimize Your Automation with WordPress<br />- Fresh Content<br />
  14. 14. Leverage Yourself<br />E-lance, The 4-Hour Workweek and other ways to leverage time<br />oDesk.com<br />Elance.com<br />Guru.com<br />ScriptLance.com<br />Freelancer.com<br />GetACoder.com<br />VirtualEmployee.com<br />Affordable Programmers.com<br />PeoplePerHour.com<br />AmazonTurk.com<br />Fiverr.com<br />7Richer.com<br />TenBux.com<br />Gigbucks.com<br />FiftyTown.com<br />UpHype.com<br />Zeerk.com<br />
  15. 15. Find a Niche Market<br />Find a pain in the market and fix it<br />Become the Authority<br />Customers come to you<br />Opportunities for articles – inbound links<br />Able to attack and resolve their pains<br />How to implement:<br />Multiple websites<br />Landing pages<br />Check it over with your existing clients<br />Test<br />Utilize both Online and Offline advertising <br />Strategies<br />Speaking their language<br />Benefits over features<br />SEO opportunities<br />
  16. 16. Marketing Funnel<br />X Visitors = X interests = X requests = X conversions <br />
  17. 17. Marketing Avenues<br />Social media and networks - Facebook, Google +, LinkedIn, Twitter, Stumble Upon<br />PPC - sponsored ads<br />Building traffic - SEO, link building<br />
  18. 18. Finding Keywords<br />https://adwords.google.com/select/KeywordToolExternal<br />
  19. 19. Landing Pages<br />Social media and networks - Facebook, Google +, LinkedIn, Twitter, Stumble Upon<br />PPC - sponsored ads<br />Building traffic - SEO, link building<br />
  20. 20. Leverage Social Networks<br />Fish where the fish are feeding<br />Be the authority<br />
  21. 21. Website Conversions<br />Pay Per Click Sponsored Ads<br />Lead Captures or Give-a-way<br />Conversions<br />Do’s and Don’ts<br />
  22. 22. Start to Finish<br />Find a Niche<br />Build a Website<br />Create a Campaign<br />Conversion<br />Test and Refine<br />Rinse and Repeat<br />
  23. 23. Questions and Answers<br />Company: www.Digithrive.com<br />Email: phelan@digithrive.com<br />Twitter: @imagium<br />
  24. 24. Integrated Web Services<br /><ul><li>User Experience
  25. 25. Ecommerce
  26. 26. Content Management Systems
  27. 27. Search Engine Optimization
  28. 28. Search Engine Marketing
  29. 29. Hosting
  30. 30. Web Design
  31. 31. Web Marketing
  32. 32. Web Development
  33. 33. Social Media
  34. 34. Web Strategies
  35. 35. Website Maintenance</li>

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