Four Seasons Digital Marketing Plan

4,314 views
4,031 views

Published on

New digital marketing plan proposed for Four Seasons Hotels and Resorts.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,314
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Four Seasons Digital Marketing Plan

  1. 1. Digital Marketing Strategy By Peter Hsin-En Lee
  2. 2. Company Brief
  3. 3. Internet Presence FS
  4. 4. Website Social Media Online Ads SEO Blog Digital Marketing
  5. 5. Corporate Blog • Event around the world • Elegant wedding • Lively vacation • Blogger outreach • Promotions • Extended introduction
  6. 6. Social Media
  7. 7. Online Advertising • Google AdWords • Banner Ads on trip planning sites • Youtube Ads
  8. 8. Monitoring • Google Insight • Social media monitoring tools • Website traffic • Online booking
  9. 9. 0 2 4 6 8 10 12 14 16 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Internet Monitoring Advertising Social Media Website/Blog Digital Marketing Spend 18% 33%43% 6%
  10. 10. Thank You! All slide image credits to Four Seasons Hotels and Resorts

×