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Entity Formation & IP
1. Entity Formation & IP
A Startup Founder Perspective
Paul S. Heirendt
StartLouis February 10, 2015
2. My Startup Journey
As an Intrepreneur
Paul S. Heirendt StartLouis February 10, 2015
Now
As an Entrepreneur Acquired by
Acquired by Acquired by
Acquired by
4. Reasons for Entity Formation
• Multiple founders
• Hiring employees
• Using contractors
• Liability issues
• Tax issues
• Raising funding
• Creating IP
• Founder/employee incentives
• Launching
• Fast exit
Paul S. Heirendt StartLouis February 10, 2015
5. Entity Formation & IP Go Hand In Hand
• What is a Startup
• Bootstrap or Raising Capital
• If you are starting a business you are forming an entity - which type?
• If you are creating anything new you are creating IP of some form
• Someone will own that IP - either the individual or the entity
Paul S. Heirendt StartLouis February 10, 2015
6. Establishing and Maintaining Ownership of IP
• Copyright law is often used to determine ownership rights
• Ownership is inherent in the creation - fixed form
• If you didn’t create it - you don’t own it
• UNLESS - “work made for hire” two forms…
1. work prepared by an employee within the scope of employment
2. if it is specially ordered or commissioned
1. obtain a written agreement
2. Pay them something
Paul S. Heirendt StartLouis February 10, 2015
7. Commissioned “work made for hire”
• for use as a contribution to a
collective work
• as part of a motion picture or other
audio-visual work
• as a sound recording
• as a translation
• as a supplementary work
• as a compilation
• as an instructional text
• as a test
• as answer material for a test
• as an atlas
Paul S. Heirendt StartLouis February 10, 2015
8. Lessons Learned for Getting Started
• Establish who is the core team
• The T’s = Team, Technology, Trajectory & Traction
• Establish strengths and roles - everybody has to be a generalist
• Get Something In Writing - negotiate the structure EARLY
• Find a way to get in front of customers and LEARN
• Fail FAST - Fail OFTEN - Fail GRACEFULLY - YOU MUST LEARN
Paul S. Heirendt StartLouis February 10, 2015