Podcasting Demystified Forever!! by Paul Dunay Global Director of Integrated Marketing

by Paul Dunay

Global Director of Integrated Marketing

Agenda What is a Podcast? 3 Steps to Making a Podcast 5 Ways to Record a Podcast 3 Ways to Edit a Podcast 5 Steps to Publishing a Podcast 7 Tips to Better Podcasts 9 Ways to Make Money from Podcasting

What is a Podcast?

3 Steps to Making a Podcast

5 Ways to Record a Podcast

3 Ways to Edit a Podcast

5 Steps to Publishing a Podcast

7 Tips to Better Podcasts

9 Ways to Make Money from Podcasting

What’s a Podcast?? Podcasting is one of the most exciting and wonderfully disruptive technologies Podcasting puts the power to communicate into the hands of the individual You only need a microphone, a computer and something to share with the rest of the world You do not need a iPod to listen to podcasts, make podcasts, or learn about podcasts Podcasts are just simple MP3 sound files Combined with RSS and Blogs make for a powerful distribution and communication system

Podcasting is one of the most exciting and wonderfully disruptive technologies

Podcasting puts the power to communicate into the hands of the individual

You only need a microphone, a computer and something to share with the rest of the world

You do not need a iPod to listen to podcasts, make podcasts, or learn about podcasts

Podcasts are just simple MP3 sound files

Combined with RSS and Blogs make for a powerful distribution and communication system

3 Steps to Making a Podcast Record Edit Publish Devil is in the details which is what we are going to cover here tonight!

Record

Edit

Publish

Devil is in the details which is what we are going to cover here tonight!

5 Ways to Record a Podcast Talkshoe Olympus Digital Voice recorder Quick Tap Recorder Splitting Device Hire a Studio

Talkshoe

Olympus Digital Voice recorder

Quick Tap Recorder

Splitting Device

Hire a Studio

1 st Method to Record a Podcast Talkshoe Pros Easy to use Easy to publish Live Show Cons Hard to edit / once and done Quality may vary

Talkshoe

Pros

Easy to use

Easy to publish

Live Show

Cons

Hard to edit / once and done

Quality may vary

2 nd Method to Record a Podcast 2) Olympus Digital Voice Recorder Pros Super Easy! Super Portable! Cons Background Noise Overall Quality

2) Olympus Digital Voice Recorder

Pros

Super Easy!

Super Portable!

Cons

Background Noise

Overall Quality

3 rd Method to Record a Podcast 3) QuickTap Pros Very Easy Portable Cons Combines both callers into one line Interviewer louder than Interviewee Available at BSW 800-426-8434

3) QuickTap

Pros

Very Easy

Portable

Cons

Combines both callers into one line

Interviewer louder than Interviewee

4 th Method to Record a Podcast 4) Splitter Pros Splits Interviewer/ee on different channels Great Quality Can add music underneath conversation Cons Not portable Not Easy Available at BSW 800-426-8434

4) Splitter

Pros

Splits Interviewer/ee on different channels

Great Quality

Can add music underneath conversation

Cons

Not portable

Not Easy

5 th Method to Record a Podcast 5) Hire Studio Pros Very Easy Super Quality Cons Expensive Cancellations can be costly

5) Hire Studio

Pros

Very Easy

Super Quality

Cons

Expensive

Cancellations can be costly

3 Ways to Edit a Podcast SoundForge (PC) GarageBand (Mac) Find a Local Studio

SoundForge (PC)

GarageBand (Mac)

Find a Local Studio

5 Steps to Publishing a Podcast Get a URL Start a blog Create the RSS feed Be sure to complete your ID3 tags (for iTunes) Start publishing!

Get a URL

Start a blog

Create the RSS feed

Be sure to complete your ID3 tags (for iTunes)

Start publishing!

7 Steps to Better Podcasts No “shovelware” & No direct selling - Transparency is the key Formats: Newsletter format, Blog-like rant, Radio show w/ guest interviews, Readers Digest format Use strong call to action Commit to a series – Frequency: weekly Keep it short: 5 – 7min (ideal) Costs: $0 - $1000 – quality varies Use iTunes but don’t expect much traffic flow

No “shovelware” & No direct selling - Transparency is the key

Formats: Newsletter format, Blog-like rant, Radio show w/ guest interviews, Readers Digest format

Use strong call to action

Commit to a series – Frequency: weekly

Keep it short: 5 – 7min (ideal)

Costs: $0 - $1000 – quality varies

Use iTunes but don’t expect much traffic flow

9 Ways to make Money with Podcasting Become a podcast consultant Start a full-service podcasting company like podango. Form a podcast network like podtech and offer services. Charge for premium content – If your content is that valuable, charge for it. Podcast advertising – Companies like Kiptronic will do audio ad insertions and share the revenue. Solicit donations from listeners – PayPal has an app you can put on your site that will allow folks to leave you a tip. Score valuable schwag – Barter with companies for things you need to keep your podcast series going. Employ a sponsorship model – ex Mommycast, which keeps its product recommendations really relevant to its audience. Build a huge following and sell your company – ex WallStrip, bought by CBS, tapped into a huge audience, and it paid off!

Become a podcast consultant

Start a full-service podcasting company like podango.

Form a podcast network like podtech and offer services.

Charge for premium content – If your content is that valuable, charge for it.

Podcast advertising – Companies like Kiptronic will do audio ad insertions and share the revenue.

Solicit donations from listeners – PayPal has an app you can put on your site that will allow folks to leave you a tip.

Score valuable schwag – Barter with companies for things you need to keep your podcast series going.

Employ a sponsorship model – ex Mommycast, which keeps its product recommendations really relevant to its audience.

Build a huge following and sell your company – ex WallStrip, bought by CBS, tapped into a huge audience, and it paid off!

How to contact me? Paul Dunay Global Director of Integrated Marketing BearingPoint, Inc Management & Technology Consultants Office: 212.896.4078 Mobile: 917.306.8440 [email_address] Don’t miss my blog … http://www.getsomebuzz.com