Podcasting Demystified Forever

Podcasting Demystified Forever!!
by Paul Dunay
Global Director of Integrated Marketing

Agenda
What is a Podcast?
3 Steps to Making a Podcast
5 Ways to Record a Podcast
3 Ways to Edit a Podcast
5 Steps to Publishing a Podcast
7 Tips to Better Podcasts
9 Ways to Make Money from Podcasting

What’s a Podcast??
Podcasting is one of the most exciting and wonderfully disruptive technologies
Podcasting puts the power to communicate into the hands of the individual
You only need a microphone, a computer and something to share with the rest of the world
You do not need a iPod to listen to podcasts, make podcasts, or learn about podcasts
Podcasts are just simple MP3 sound files
Combined with RSS and Blogs make for a powerful distribution and communication system

3 Steps to Making a Podcast
Record
Edit
Publish
Devil is in the details which is what we are going to cover here tonight!

5 Ways to Record a Podcast
Talkshoe
Olympus Digital Voice recorder
Quick Tap Recorder
Splitting Device
Hire a Studio

1 st Method to Record a Podcast
Talkshoe
Pros
Easy to use
Easy to publish
Live Show
Cons
Hard to edit / once and done
Quality may vary

2 nd Method to Record a Podcast
2) Olympus Digital Voice Recorder
Pros
Super Easy!
Super Portable!
Cons
Background Noise
Overall Quality

3 rd Method to Record a Podcast
3) QuickTap
Pros
Very Easy
Portable
Cons
Combines both callers into one line
Interviewer louder than Interviewee
Available at BSW 800-426-8434

4 th Method to Record a Podcast
4) Splitter
Pros
Splits Interviewer/ee on different channels
Great Quality
Can add music underneath conversation
Cons
Not portable
Not Easy
Available at BSW 800-426-8434

5 th Method to Record a Podcast
5) Hire Studio
Pros
Very Easy
Super Quality
Cons
Expensive
Cancellations can be costly

3 Ways to Edit a Podcast
SoundForge (PC)
GarageBand (Mac)
Find a Local Studio

5 Steps to Publishing a Podcast
Get a URL
Start a blog
Create the RSS feed
Be sure to complete your ID3 tags (for iTunes)
Start publishing!

7 Steps to Better Podcasts
No “shovelware” & No direct selling - Transparency is the key
Formats: Newsletter format, Blog-like rant, Radio show w/ guest interviews, Readers Digest format
Use strong call to action
Commit to a series – Frequency: weekly
Keep it short: 5 – 7min (ideal)
Costs: $0 - $1000 – quality varies
Use iTunes but don’t expect much traffic flow

9 Ways to make Money with Podcasting
Become a podcast consultant
Start a full-service podcasting company like podango.
Form a podcast network like podtech and offer services.
Charge for premium content – If your content is that valuable, charge for it.
Podcast advertising – Companies like Kiptronic will do audio ad insertions and share the revenue.
Solicit donations from listeners – PayPal has an app you can put on your site that will allow folks to leave you a tip.
Score valuable schwag – Barter with companies for things you need to keep your podcast series going.
Employ a sponsorship model – ex Mommycast, which keeps its product recommendations really relevant to its audience.
Build a huge following and sell your company – ex WallStrip, bought by CBS, tapped into a huge audience, and it paid off!

How to contact me? Paul Dunay Global Director of Integrated Marketing BearingPoint, Inc Management & Technology Consultants Office: 212.896.4078 Mobile: 917.306.8440 [email_address] Don’t miss my blog … http://www.getsomebuzz.com

Podcasting Demystified Forever

by Paul Dunay on Apr 26, 2008

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