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Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
Podcasting Demystified Forever
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Podcasting Demystified Forever

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How to get started with podcasting

How to get started with podcasting

Published in: Business, Technology
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  • Who here is ready to become a podcaster? Who here has already done some podcasting? (see me after class) Ok my goal tonight is to give everyone a deeper understanding of podcasting So lets dive right in …
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    • 1. Podcasting Demystified Forever!! <ul><li>by Paul Dunay </li></ul><ul><li>Global Director of Integrated Marketing </li></ul>
    • 2. Agenda <ul><li>What is a Podcast? </li></ul><ul><li>3 Steps to Making a Podcast </li></ul><ul><li>5 Ways to Record a Podcast </li></ul><ul><li>3 Ways to Edit a Podcast </li></ul><ul><li>5 Steps to Publishing a Podcast </li></ul><ul><li>7 Tips to Better Podcasts </li></ul><ul><li>9 Ways to Make Money from Podcasting </li></ul>
    • 3. What’s a Podcast?? <ul><li>Podcasting is one of the most exciting and wonderfully disruptive technologies </li></ul><ul><li>Podcasting puts the power to communicate into the hands of the individual </li></ul><ul><li>You only need a microphone, a computer and something to share with the rest of the world </li></ul><ul><li>You do not need a iPod to listen to podcasts, make podcasts, or learn about podcasts </li></ul><ul><li>Podcasts are just simple MP3 sound files </li></ul><ul><li>Combined with RSS and Blogs make for a powerful distribution and communication system </li></ul>
    • 4. 3 Steps to Making a Podcast <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Publish </li></ul><ul><li>Devil is in the details which is what we are going to cover here tonight! </li></ul>
    • 5. 5 Ways to Record a Podcast <ul><li>Talkshoe </li></ul><ul><li>Olympus Digital Voice recorder </li></ul><ul><li>Quick Tap Recorder </li></ul><ul><li>Splitting Device </li></ul><ul><li>Hire a Studio </li></ul>
    • 6. 1 st Method to Record a Podcast <ul><li>Talkshoe </li></ul><ul><li>Pros </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to publish </li></ul><ul><li>Live Show </li></ul><ul><li>Cons </li></ul><ul><li>Hard to edit / once and done </li></ul><ul><li>Quality may vary </li></ul>
    • 7. 2 nd Method to Record a Podcast <ul><li>2) Olympus Digital Voice Recorder </li></ul><ul><li>Pros </li></ul><ul><li>Super Easy! </li></ul><ul><li>Super Portable! </li></ul><ul><li>Cons </li></ul><ul><li>Background Noise </li></ul><ul><li>Overall Quality </li></ul>
    • 8. 3 rd Method to Record a Podcast <ul><li>3) QuickTap </li></ul><ul><li>Pros </li></ul><ul><li>Very Easy </li></ul><ul><li>Portable </li></ul><ul><li>Cons </li></ul><ul><li>Combines both callers into one line </li></ul><ul><li>Interviewer louder than Interviewee </li></ul>Available at BSW 800-426-8434
    • 9. 4 th Method to Record a Podcast <ul><li>4) Splitter </li></ul><ul><li>Pros </li></ul><ul><li>Splits Interviewer/ee on different channels </li></ul><ul><li>Great Quality </li></ul><ul><li>Can add music underneath conversation </li></ul><ul><li>Cons </li></ul><ul><li>Not portable </li></ul><ul><li>Not Easy </li></ul>Available at BSW 800-426-8434
    • 10. 5 th Method to Record a Podcast <ul><li>5) Hire Studio </li></ul><ul><li>Pros </li></ul><ul><li>Very Easy </li></ul><ul><li>Super Quality </li></ul><ul><li>Cons </li></ul><ul><li>Expensive </li></ul><ul><li>Cancellations can be costly </li></ul>
    • 11. 3 Ways to Edit a Podcast <ul><li>SoundForge (PC) </li></ul><ul><li>GarageBand (Mac) </li></ul><ul><li>Find a Local Studio </li></ul>
    • 12. 5 Steps to Publishing a Podcast <ul><li>Get a URL </li></ul><ul><li>Start a blog </li></ul><ul><li>Create the RSS feed </li></ul><ul><li>Be sure to complete your ID3 tags (for iTunes) </li></ul><ul><li>Start publishing! </li></ul>
    • 13. 7 Steps to Better Podcasts <ul><li>No “shovelware” & No direct selling - Transparency is the key </li></ul><ul><li>Formats: Newsletter format, Blog-like rant, Radio show w/ guest interviews, Readers Digest format </li></ul><ul><li>Use strong call to action </li></ul><ul><li>Commit to a series – Frequency: weekly </li></ul><ul><li>Keep it short: 5 – 7min (ideal) </li></ul><ul><li>Costs: $0 - $1000 – quality varies </li></ul><ul><li>Use iTunes but don’t expect much traffic flow </li></ul>
    • 14. 9 Ways to make Money with Podcasting <ul><li>Become a podcast consultant </li></ul><ul><li>Start a full-service podcasting company like podango. </li></ul><ul><li>Form a podcast network like podtech and offer services. </li></ul><ul><li>Charge for premium content – If your content is that valuable, charge for it. </li></ul><ul><li>Podcast advertising – Companies like Kiptronic will do audio ad insertions and share the revenue. </li></ul><ul><li>Solicit donations from listeners – PayPal has an app you can put on your site that will allow folks to leave you a tip. </li></ul><ul><li>Score valuable schwag – Barter with companies for things you need to keep your podcast series going. </li></ul><ul><li>Employ a sponsorship model – ex Mommycast, which keeps its product recommendations really relevant to its audience. </li></ul><ul><li>Build a huge following and sell your company – ex WallStrip, bought by CBS, tapped into a huge audience, and it paid off! </li></ul>
    • 15. How to contact me? Paul Dunay Global Director of Integrated Marketing   BearingPoint, Inc Management & Technology Consultants   Office: 212.896.4078 Mobile: 917.306.8440 [email_address] Don’t miss my blog … http://www.getsomebuzz.com
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